Maggie Losch
Libertyville,IL
Summary
An innovative and resourceful professional with experience in consumer product goods sales, category management and insights
· Highly motivated self-starter with exceptional interpersonal and communication skills
· An effective strategic thinker with strong analytic and problem-solving skills
· Proven management of large portfolio of brands
· 15+ years of team management
Overview
7
7
years of professional experience
Work History
Director, Category Strategy Salty Snacks
Kellogg/Kellanova
- Lead the go-to-market strategy on assortment and shelf for the entire Salty portfolio including powerhouse brands like Pringles, Cheez-it and Club.
- Advanced groundbreaking shopper and in-aisle research that expanded space and shopability for the canister section bringing better productivity to the section.
- Heading up a cross functional work group that is exploring a cross category multipack destination aisle. For both strategic projects, managing the research, story creation and socialization to the field.
- On point to be a critical leader in developing the relationships between Retailers, sales, and field category management.
Director, Category Management
MolsonCoors
Chicago , IL
01.2020 - 11.2022
- Created and developed a new function to the organization focused on strategic category management and dedicated to selling and developing our national category strategy
- Assembled a dedicated team that dellivered category and channel specific tools and selling materials across grocery, convenience, liquor, independents and pricing/ revenue management
- Facilitated collaboration between teams by encouraging open communication channels.
Director, Customer Solutions – On-Premise
MolsonCoors
Chicago , IL
03.2018 - 01.2020
- Led and developed a team of category insight managers, analysts and trade brewers who are charged with creating selling stories and programming in collaboration with our sales team to boost both MolsonCoors and the category across all on-premise locations
- Empower the team to think strategically and differently about the current business by providing leadership in the creation of national selling tools and insights to support assortment, feature and pricing
- Led the implementation, training and rollout of a first of its kind tool that details consumer behavior, traffic patterns and competitive activity at the on-premise chain level
Director, Category Management – Strategic Grocery
PepsiCo
Chicago , IL
07.2017 - 03.2018
- Led and developed a team of ten category managers who are charged with growing total PepsiCo sales in Hy-Vee, Meijer and Ahold/Delhaize
- Collectively, retail sales total $2 billion annually and cover both DSD and Warehouse categories across center store and the perimeter
- Work closely with retail executive personnel to influence and guide decisions toward profitable growth, expanding category insights and reinforcing PepsiCo's position as a thought leader
- Lead all aspects of the JBP (joint business planning) process from discovery to the growth summit
Director, Category Management – Grocery and Small Format
PepsiCo
Chicago , IL
08.2015 - 07.2017
- Lead and develop a team of nine category managers dedicated to supporting the grocery and small format channels across the entire PepsiCo North America Nutrition portfolio (Quaker, Tropicana, Gatorade and Naked Juice)
- Act as the lead in interpreting insights and trends for use in the joint business planning (JBP) process with our sales teams and retailers
- Work cross functionally with internal strategic insights, shopper insights and mobilization teams to ensure field team has all pertinent information to work towards each brands big bets
- Unlock specific customer opportunities through targeted analysis into business drivers, macro trends and shopper dynamics.
Education
Masters in Business Administration - Marketing
DePaul University – Kellstadt Graduate School of Business
03.2004
B.S. Business Administration - Marketing
University of Dayton
05.1995
Skills
Proficient with POS and Panel data
Insight led retailer focused selling creation
In-store and shopper research
Project management
Awards
- Graduated with Honors from DePaul MBA Program (Cum Laude)
- Beta Gamma Sigma member
- University of Dayton’s Dean’s List (1993, 1994, 1995)
- National Deans List
References
Available Upon Request
Timeline
Director, Category Management
MolsonCoors
01.2020 - 11.2022
Director, Customer Solutions – On-Premise
MolsonCoors
03.2018 - 01.2020
Director, Category Management – Strategic Grocery
PepsiCo
07.2017 - 03.2018
Director, Category Management – Grocery and Small Format
PepsiCo
08.2015 - 07.2017
Director, Category Strategy Salty Snacks
Kellogg/Kellanova
Masters in Business Administration - Marketing
DePaul University – Kellstadt Graduate School of Business
B.S. Business Administration - Marketing
University of Dayton
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