Maja Beaton
Portland
Summary
Senior Marketing & Brand Strategy Leader
Marketing-driven leader with over 6+ years of experience building brands through strategic partnerships, data-informed campaigns, and creative storytelling. Proven track record of driving organic growth (85% YoY), increasing brand awareness, and aligning marketing strategy with business objectives. Highly skilled in Adobe Creative Suite, Excel, Meta Business Manager, and Google tools to execute, analyze, and optimize campaigns across digital channels.
Overview
5
5
years of professional experience
Work History
Sr. Marketing Manager
Gura Gear
Marina del Rey
07.2023 - 10.2025
- Directed digital marketing initiatives across paid media, SEO, email, social, and influencer channels to optimize performance globally.
- Executed integrated campaigns spanning digital, social, PR, partnerships, experiential, and e-commerce platforms.
- Managed DTC and e-commerce marketing with emphasis on user experience and international expansion.
- Analyzed KPIs and performance metrics using Meta Business Suite, Google tools, and Excel for actionable insights.
- Coordinated international partnerships while leading cross-functional teams to enhance collaboration.
- Conducted market research and led go-to-market strategies for successful multi-country product launches.
Brand Partnerships Manager & Sr. Buyer
Moment Inc.
Seattle
03.2021 - 03.2023
- Collaborated with marketing teams on campaigns, launches, and promotional planning.
- Managed brand partnerships and co-marketing initiatives to increase reach and customer engagement.
- Supported market analysis and reporting using Excel to inform purchasing and marketing decisions.
- Strengthened vendor and stakeholder relationships to support a long-term brand strategy.
- Managed team operations to ensure efficient project execution and resource allocation.
- Collaborated with cross-functional teams to streamline processes and improve service delivery.
Education
Certificate of Completion - Design & Photography
Hallmark Institue of Photography & Design
Turners Falls05-2012
Associate of Arts - Business
Manchester Community College
Manchester, NH05-2010
Skills
- Brand strategist
- Growth marketing
- Brand development
- Relationship building
- Multi-channel marketing experience
- Campaign planning and execution
- Strategic planning
- Creative direction
- Brand-building strategies
- Cross-functional leadership
- Social media platforms
- Partnerships & collaborations
Languages
Croatian
Full Professional
English
Full Professional
Timeline
Sr. Marketing Manager
Gura Gear
07.2023 - 10.2025
Brand Partnerships Manager & Sr. Buyer
Moment Inc.
03.2021 - 03.2023
Certificate of Completion - Design & Photography
Hallmark Institue of Photography & Design
Associate of Arts - Business
Manchester Community College