Megan Gygi
Pleasant Grove,UT
Summary
Strategic marketing professional skilled in leveraging AI and data-driven insights to enhance operational efficiency and engagement. Demonstrates expertise in multi-brand management and cross-department collaboration, fostering a culture of creativity and accountability to achieve sustainable business growth.
Overview
17
17
years of professional experience
Work History
VP of Marketing
Black Clover Enterprises
Draper, United States
03.2024 - Current
- As the Vice President of Marketing at Black Clover Enterprises, I oversee a marketing team of 7 team members. In this role, I am responsible for the oversight and execution of all ecommerce revenue and customer experience, (including UX/UI); digital advertising on a variety of ad platforms; social media strategy; email and SMS strategy; all company photography and videography; customer-facing printed materials, including catalogs and print media. third-party reseller platforms and relationships; all consumer-facing content, including press releases and earned media; and influencer and ambassador relationships. I also oversee the customer service team as we view customer service as a marketing tool for customer retention.
- Strategic Planning and Execution: Develop and implement marketing strategy, providing valuable recommendations to the Executive Team for brand enhancement and revenue growth
- Marketing AI Development: Incorporate AI-driven tools into everyday marketing tasks, allowing team members to work more efficiently
- Influencer/Ambassador Marketing: Cultivate and maintain strong relationships with influencers and ambassadors, resulting in the creation and execution of profitable campaigns and increased organic search and CTR
- Website Strategy & Optimization: Oversee and strengthen customer engagement strategies, enhanced website UX/UI and application of SEO and GEO tactics, resulting in improved customer satisfaction, increased online conversions, and LLM search efficiency
- Product Launches: Manage product launches, including developing marketing plans to ensure compelling narratives aligned with brand objectives
- Multi-Brand Development and Management: Create cohesion between parent company and recent acquisition, achieving brand consistency while maintaining distinct brand
- Team Leadership and Development: Foster a creative team while encouraging outside-the-box thinking, and creative growth
- Creative Problem Solving: Develop innovative marketing strategies and solutions to overcome brand, budget, and market challenges, driving measurable growth and engagement
- Contract Negotiation: Lead negotiations with technology partners, agents, and influencer representatives to optimize contract terms and manage costs
- Systems Streamlining: Integrate and oversee software and asset management systems that centralize data and materials, enhancing consistency, accessibility, and operational efficiency
- Reviewed consumer feedback, reviews, and social media mentions to understand public perception.
Marketing Manager
Sullivans, Inc.
Sioux Falls, United States
08.2018 - 03.2024
- As the Marketing Manager at Sullivans Family of Brands, I am entrusted with overseeing revenue-related aspects of our external marketing as I preserve the unique elements of each of our brands. This role involves developing and maintaining brand voice, style, and uniformity in the management of comprehensive digital advertising campaigns, social media content and analytics, with a focus on continually optimizing performance metrics. My responsibilities extend to introducing innovative ideas to enhance conversion rates including exploring and capitalizing on earned media and PR opportunities, cultivating and managing strategic influencer partnerships, and continually refining marketing strategies for optimal audience engagement and visibility while preserving brand integrity. I oversee website strategy (in terms of both UX and UI), content strategy & creation, and assist with the development of go-to-market strategy and initiatives including coordinating marketing and customer events for our bi-annual trade shows.
- Strategic Planning and Execution: Develop and implement long-term digital marketing plans, providing valuable recommendations to the Executive Team for brand enhancement and revenue growth
- Multi-Brand Development and Management: Define and maintain brand voice, characteristics, and unique elements while ensuring consistency across all marketing materials and communication channels
- Media Development and Recognition: Manage earned media campaigns, securing placements in top-tier publications including as People Magazine, PopSugar, and Better Homes & Gardens, resulting in 37 features in 2023
- Influencer Marketing: Cultivated and maintained strong relationships with influencers, creating and executing profitable campaigns that enhanced organic search and click-through rates.
- Brand Monitoring: Oversee consumer feedback, reviews, and social media mentions to understand public perception and make necessary adjustments to the brand strategy
- Product Launches: Manage product launches, including developing marketing plans to ensure cohesive and compelling narratives aligned with brand objectives
- Website Strategy & Optimization: Oversee and strengthen customer engagement strategies, enhanced website UX/UI and application of SEO tactics, resulting in improved customer satisfaction and increased online conversions
- Data Collection, Analysis, and Strategic Insight: Monitored brand performance using key metrics and data analysis techniques, leveraging insights to recommend product development, contributing to a 5% increase in seasonal product sales.
- Trade Show Planning & Execution: Developed go-to-market strategies, including advertising and in-person customer events for three bi-annual trade shows.
- Cross-Department Collaboration: Collaborate effectively with various departments and key stakeholders, including product development, IT, import operations, and sales and customer service, ensuring seamless alignment of marketing strategies
- Budget Management: Oversee, monitor, and adjust budgets to fit department goals
- Team Leadership and Development: Foster a collaborative environment for creative thinking and professional growth
Sales & Marketing Director/CEO
Darren Gygi Home Collection
Pleasant Grove, United States
01.2009 - 01.2018
- In my role as the CEO and Director of Sales and Marketing at the Darren Gygi Home Collection, I led revenue-focused efforts across all marketing and operational functions in both the B2B and DTC industries. In the marketing realm, my responsibilities included spearheading the creation and implementation of comprehensive physical and digital marketing strategies including website creation and development, digital advertising, email campaigns, catalog development and distribution, social media initiatives, sales materials development, POS system development, and the coordination of trade shows, regional open houses, and art signing events to enhance the brand's visibility. On the sales front, I established and supervised a team of 63 independent national sales representatives, organized impactful trade shows, and provided essential sales collateral and product training. Additionally, I managed a dedicated team of 10 on-site employees working in production, marketing, and customer service.
- Selected Accomplishments
- Sales Development & Management: Built and managed a national team of 63 successful independent sales reps, effectively driving product sales into the wholesale channel through clear communication, creative incentives, and one-on-one coaching
- GTM Strategy: Developed and executed a wholesale go-to-market strategy, including trade show presence, regional open-houses, and physical marketing collateral, resulting in national market penetration
- Strategic Digital Marketing and Execution: Developed and implemented long-term digital marketing strategy, including social media marketing, email funnels, and digital advertising
- Website Development & Optimization: Led development of DTC website, overseeing design, UX/UI, quality assurance, SEO optimization, analytics tracking, and post-launch maintenance to enhance user engagement and drive online sales.
- Branded Software Development: Designed and oversaw the creation of a proprietary digital POS system that integrated with our internal invoicing system
- Product Development: Innovated and introduced new products based on comprehensive market data, ensuring alignment with current market trends and demands
- Licensing: Strategically expanded exposure and market reach by successfully licensing images to renowned brands
- Business Development: Led the business from its inception, building a strong national customer base and developing a high-performing sales team
- Business Sale Preparation: Led initiatives that significantly enhanced the company’s value proposition, attracting acquisition interest and ultimately driving a successful transaction.
Chairman of the Board
Noah Webster Academy
Orem, United States
01.2012 - 01.2015
- As the Chairman of the Board for Noah Webster Academy, I actively represented the institution at USOE meetings and functions, concurrently spearheading the revision and update of Noah Webster Academy’s Charter and Bylaws. I wrote and submitted grant proposals, significantly enhanced board member participation, and fostered increased attendance at general board meetings.
- Streamlined board positions and enhanced engagement through facilitated monthly board meetings.
- Orchestrated accreditation process and identified opportunities for student learning, aligning with educational standards and objectives.
- Highlighted key achievements to demonstrate impact.
Education
Bachelor of Arts -
Brigham Young University
UtahSkills
- Revenue Optimization
- Digital marketing
- E-commerce strategy
- Problem solving
- Website strategy
- Website optimization
- Data Analysis
- Trends Analysis
- Digital Ads Development
- GTM Strategy
- Omnichannel Marketing
- Critical Thinking
- Multi-Brand Marketing
- Brand management
- Brand Strategist
- Influencer Relationships
- Earned Media & PR
- B2B & DTC Engagement
- Earned Media
- Marketing Automation
- Paid search management
- Web analytics implementation
- Analytics Tools
- GoogleAds
- Facebook Ads Manager
- Creative Solutions
- Content Strategy & Creation
- Cross-Functional Collaboration
- Team leadership
- Strategic planning
- B2B Relationships
- Relationship Building
- Customer management
- Documentation & Reporting
- Performance metrics
- Critical Thinking
- Problem-Solving
- Creative thinking
- Training development
- Contract negotiation
- Systems integration
- Clear Communication
- Problem solving
- Data analysis
- Cross-functional collaboration
- Contract negotiation
- Performance metrics
- Systems integration
- Marketing Automation
- Paid search management
- Web analytics implementation
- Training development
Core Profiencies
- AI Implementation
- Revenue Optimization
- Website/SEO/GEO Management
- Social Media Marketing
- Team Leadership & Development
- B2B Relationships
- Data Analysis
- Digital Ads Development
- GTM Strategy
- Multi-Brand Marketing
- Omnichannel Marketing
- Website Strategy & Oversight
- Brand Management and Development
- Brand Strategist
- Trends Analysis
- Relationship Building
- Excellent Oral & Written Presentation Skills
- Cross-Functional Collaboration
- Documentation & Reporting
- Influencer Relationships
- Earned Media & PR
- Customer Segmentation
- Trade Show Development
- Licensing
- B2B & DTC Engagement
- Earned Media
- Clear Communication
- Critical Thinking
- Problem-Solving
- Content Strategy & Creation
- Creative Solutions
- Lifelong Learner
Timeline
VP of Marketing
Black Clover Enterprises
03.2024 - Current
Marketing Manager
Sullivans, Inc.
08.2018 - 03.2024
Chairman of the Board
Noah Webster Academy
01.2012 - 01.2015
Sales & Marketing Director/CEO
Darren Gygi Home Collection
01.2009 - 01.2018
Bachelor of Arts -
Brigham Young University