MAKAYLA HUBER
Greensboro,NC
Summary
Marketing Specialist with expertise in developing and executing brand strategies and digital campaigns. Proficient in social media management, email marketing, lead generation, and content creation. Demonstrated success in streamlining operations and coordinating cross-functional projects to enhance client relationships. Experienced in website and landing page development to boost business visibility and engagement.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing Specialist
JAN-PRO of the Triad
Greensboro, North Carolina
09.2024 - Current
- Established comprehensive marketing function, enhancing brand presence across digital, print, and event channels.
- Developed and implemented billboard campaigns in collaboration with Lamar Advertising.
- Wrote and launched paid advertising email copy featured in The Triad Business Journal.
- Managed marketing email campaigns to current customers, promoting services, and improving retention rates.
- Developed marketing strategies, and directed all creative execution as the sole marketing lead.
- Managed social media accounts to increase online presence and audience interaction.
- Coordinated team attendance at Chamber of Commerce events, generating qualified B2B leads, and strengthening partnerships.
- Secured inclusion in The Scout Guide Triad publication, enhancing brand visibility among target business owners.
- Increased brand recognition through strategic sponsorship initiatives and creative promotional activities.
- Conducted surveys to gather client feedback and improve service offerings.
- Monitored online reviews and feedback from customers on various platforms to assess customer satisfaction levels.
Assistant Manager and Social Media Manager
RockBox Fitness
Greensboro, North Carolina
07.2023 - 09.2024
- Lead dynamic fitness classes, integrating boxing, kickboxing, and weight training for diverse clients.
- Converted prospects into members through effective lead calls and follow-up strategies.
- Developed and executed social media strategies, boosting brand visibility and member engagement.
- Implemented operational strategies to streamline gym management and enhance member services.
- Mentored new trainers, enhancing their skills and improving overall team performance.
Barista
Starbucks
Greensboro, North Carolina
07.2022 - 10.2023
- Crafted exceptional coffee beverages to elevate the customer experience.
- Resolved guest complaints to achieve full satisfaction.
- Engaged guests through outstanding interpersonal skills.
- Trained new baristas on beverage preparation and service standards.
- Provided exceptional customer service, engaging with patrons to enhance their experience.
Barista
Starbucks
Wilmington, North Carolina
11.2021 - 06.2022
- Maintained regular and consistent attendance and punctuality.
- Pleasantly interacted with customers during busy periods to promote fun, positive environment.
- Listened carefully to customer requests and created personalized, delicious beverages, which improved sales.
- Trained new employees, sharing knowledge and expertise of coffees, teas, and merchandise.
Inventory Associate
RGIS Inventory
Wilmington, North Carolina
06.2021 - 02.2022
- Executed inventory counts for diverse retail outlets in Wilmington and nearby cities
- Collaborated with team to ensure accurate and efficient inventory management
- Utilized innovative counting techniques to enhance productivity
- Resolved discrepancies in inventory counts, ensuring data integrity
- Improved inventory accuracy for multiple client
Cashier
Lowes Foods
Wilmington, North Carolina
09.2020 - 05.2021
- Managed cash register operations efficiently
- Handled monetary transactions with accuracy
- Ensured high levels of customer satisfaction
- Resolved customer complaints effectively
Server
Darryl’s Wood Fired Grill
Greensboro, North Carolina
05.2019 - 03.2020
- Efficiently managed large parties and streamlined to-go orders, enhancing customer satisfaction.
- Focused on precision in order handling and customer requests, ensuring high service standards.
- Assisted team members with hosting duties, promoting a collaborative work environment
Server
Elizabeth’s Pizza
Greensboro, North Carolina
01.2019 - 05.2019
- Efficiently managed large parties, ensuring swift service and customer satisfaction.
- Focused on precise order accuracy and timely hosting, enhancing dining experience.
Camp Counselor
YMCA Camp Weaver
Greensboro, North Carolina
06.2017 - 08.2018
- Collaborated with other camp counselors to design fun and enriching learning activities for campers.
- Led groups of children safely through variety of camp activities.
- Worked with children of varying age, interest, skill, and developmental levels.
- Implemented rules and regulations to enforce discipline and compliance.
Education
Bachelor of Arts - Criminology
University of North Carolina at Wilmington
Wilmington, NC08.2022
High School Diploma -
Ragsdale High School
Greensboro, NC06.2018
Skills
- Canva
- Google Analytics
- Mailchimp
- Digital marketing strategy
- Email marketing
- Event coordination
- Project management
- Social media strategy
- Search engine optimization
- Lead generation
- Campaign management
- Graphic design proficiency
Certification
• Digital Marketing & E-commerce Professional Certificate | Coursera | 07-2024
• Graphic Design Essentials | Canva | 10-2025
• Certified Personal Trainer | NASM
• CPR, First Aid & AED Certification | NASM
• Graphic Design Essentials | Canva | 10-2025
• Certified Personal Trainer | NASM
• CPR, First Aid & AED Certification | NASM
Timeline
Marketing Specialist
JAN-PRO of the Triad
09.2024 - Current
Assistant Manager and Social Media Manager
RockBox Fitness
07.2023 - 09.2024
Barista
Starbucks
07.2022 - 10.2023
Barista
Starbucks
11.2021 - 06.2022
Inventory Associate
RGIS Inventory
06.2021 - 02.2022
Cashier
Lowes Foods
09.2020 - 05.2021
Server
Darryl’s Wood Fired Grill
05.2019 - 03.2020
Server
Elizabeth’s Pizza
01.2019 - 05.2019
Camp Counselor
YMCA Camp Weaver
06.2017 - 08.2018
Bachelor of Arts - Criminology
University of North Carolina at Wilmington
High School Diploma -
Ragsdale High School