Eliana Hsieh
San Diego,CA
Summary
Dynamic Digital Marketing Specialist with over three years of experience leading cross-channel initiatives in content, social media, paid media, and lifecycle marketing. Recognized for driving measurable growth and enhancing operational efficiency while implementing scalable marketing systems. Expertise in influencing strategic direction, guiding execution, and delivering impactful results through data-driven insights and innovative AI solutions. Committed to leveraging analytical skills and creative thinking to elevate brand presence and achieve business objectives.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Specialist
First American Trust
Remote
07.2025 - Current
- Lead cross-functional marketing initiatives across social, paid media, and lifecycle channels to drive growth and pipeline impact
- Scaled social media presence by ~200% and increased video output by 150%+, establishing repeatable content systems
- Introduced AI-driven content workflows, increasing team efficiency and output by 50%+
- Expanded paid media efforts by ~80%, improving campaign performance and ROI through testing and optimization
- Own and optimize HubSpot lifecycle campaigns for webinars, CE courses, and events
- Oversee end-to-end event marketing strategy and execution
- Manage vendor partnerships and promotional logistics to support brand initiatives
Associate Marketing Specialist
First American Trust
Remote
08.2023 - 07.2025
- Executed comprehensive campaigns across content, paid media, and email to align with strategic revenue objectives.
- Formulated and maintained content strategy and campaign calendars, focusing on driving engagement and expanding audience reach by over 45%.
- Refined targeting strategies and conducted analytics to optimize paid media campaign effectiveness.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Engaged with diverse teams to ensure marketing efforts aligned with comprehensive business objectives.
Public Relations Associate
Style Public Relations
Los Angeles, CA
09.2022 - 06.2023
- Developed press materials, media outreach, and brand storytelling initiatives
- Managed influencer campaigns and client-facing brand activations
- Supported showroom events and marketing campaigns
- Increased efficiency of look book production and distribution by 75%+
- Created email campaigns and marketing assets aligned with brand goals
Education
Bachelor of Arts - Digital Marketing
Fashion Institute of Design & Merchandising (FIDM)
Los Angeles, CA05.2023
Skills
- Growth Marketing
- Social & Content Strategy
- Paid Media (Meta, LinkedIn)
- AI Content Strategy
- Video Production & Editing
- Event Marketing
- HubSpot
- Sprout Social
- Canva
- Adobe Creative Suite
- Google Analytics (GA4)
- Lifecycle Marketing
- Campaign Strategy
- Photography
Certification
- Social Media Marketing: Strategy and Optimization Certification - January 2026
- Maximizing Short Form Video Performance and Manychat Automations Certification - December 2025
Timeline
Marketing Specialist
First American Trust
07.2025 - Current
Associate Marketing Specialist
First American Trust
08.2023 - 07.2025
Public Relations Associate
Style Public Relations
09.2022 - 06.2023
Bachelor of Arts - Digital Marketing
Fashion Institute of Design & Merchandising (FIDM)