Abby Brodeur
Boynton Beach,FL
Summary
As a seasoned marketing professional with over 5 years of expertise in global strategic marketing, I specialize in elevating companies' overall brand awareness and enhancing specific product portfolios to drive revenue growth across diverse departments. Thriving in dynamic environments, I view challenges as avenues for innovation and personal advancement. My enthusiasm is fueled by building robust relationships, devising creative solutions, and cultivating fresh ideas. Known for my dedication and ability to seamlessly adapt to new methods and tools, I am a collaborative team player poised to make a significant impact in any setting.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Specialist - US Lead
PHOENIX TOWER INTERNATIONAL
05.2021 - Current
- Successfully Managed Global Branding and Communications Strategy across 23 countries, and continue to ensure messaging and brand guidelines are consistent globally.
- Implemented HubSpot CRM for enhanced business development and customer conversions. Our improved sales funnel reduced response time from 7 days to 48 hours.
- Cross Collaborate with all department directors to create strategic initiatives, targeted campaigns and direct marketing to increase awareness of our solutions, portfolios, and offerings
- Achieved an increase of 60% for our social following through development of a cadence of content that promotes company mission, capabilities, and culture.
- Develop KPI reports for leadership to display ROI and optimization of marketing efforts.
- Manage global events and sponsorships to maximize visibility and thought leadership within the industry.
Co-Founder
BRODEUR HOCKEY SCHOOL
11.2022 - Current
- Develop brand identity, values, and market segmentation to target specific audience types
- Launched and continue to manage company website with e commerce functionality and sales analytics to understand, sales conversions for each event, and current/potential client
- Implement effective promotional strategy to increase sales conversions on all clinics, and camps.
Marketing Coordinator
BANFIELD AGENCY
01.2020 - 05.2020
- Developed and executed strategic plans for client accounts, boosting brand awareness and translating it into sales opportunities
- Assisted the development of campaign pitches for potential clients and their products
- Led all project management for assigned accounts, ensuring all actions were delivered on time and on budget using Function Point.
- Developed content for assigned accounts
Marketing Internship
SHOPRITE
05.2019 - 08.2019
- Leveraged Sprinklr analytics to measure each store's reach, resulting in actionable insights that led to an increase in overall KPIs.
- Proactively initiated cold calls to local organizations, pitching our "Local Farming" initiative to promote our healthy lifestyle campaign resulting in greater produce sales and long term community engagement
- Key contributer in strategy development for new marketing initiative and community events to create brand exposure.
Communication Officer
PUBLIC SERVICES PROCUREMENT CANADAO
01.2018 - 04.2019
- Implemented a new strategic marketing plan for Project GLENDA for the BRIM team
- Created communication plans, step by step processes and presentations for senior management roll out
- Designed marketing communiques for Project GLENDA such as monthly newsletters
- Researched marketing outlets to use to roll out GCDOCS to other government branches
- Trained various departments on basic GCDOCS functions by designing working guides.
Education
Bachelor of Arts in Communication (Co-op) -
University of Ottawa
05.2019
Skills
- CRM Optimization
- Hubspot
- KPI Analytics
- B2B
- Campaign Strategy
- Email Marketing
- Zoho Campaigns
- Brand Management
- Growth Marketing
- Website development/Landing Pages
Certification
- Certified Professional Figure Skating Coach
Timeline
Co-Founder
BRODEUR HOCKEY SCHOOL
11.2022 - Current
Marketing Specialist - US Lead
PHOENIX TOWER INTERNATIONAL
05.2021 - Current
Marketing Coordinator
BANFIELD AGENCY
01.2020 - 05.2020
Marketing Internship
SHOPRITE
05.2019 - 08.2019
Communication Officer
PUBLIC SERVICES PROCUREMENT CANADAO
01.2018 - 04.2019
Bachelor of Arts in Communication (Co-op) -
University of Ottawa
- Certified Professional Figure Skating Coach
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