Makayla London
Simi Valley,CA
Summary
Innovative Social Media Influencer known for high productivity and efficient task completion. Possess specialized skills in content creation, audience engagement, and brand collaboration. Excel in communication, creativity, and adaptability to leverage online presence for maximum impact. Understand importance of consistent, impactful messaging across various social media platforms to grow and maintain engaging communities.
Energetic professional with background in promotional and demonstration roles, known for high productivity and efficiency in task completion. Possess specialized skills in product demonstration, customer engagement, and persuasive communication. Excel at interpersonal relations, problem-solving, and adaptability, ensuring seamless promotion campaigns and elevated customer experiences.
Overview
5
5
years of professional experience
Work History
Social Media Influencer
Slash MGMT
West Hollywood, CA
01.2020 - Current
- Edited images using photo editing software like Photoshop or Lightroom.
- Created strategy to secure social media cause with marketing and influencer partnerships.
- Scheduled posts across multiple social media accounts using scheduling tools.
- Attended events as a representative of the company or brand in order to network and build relationships.
- Developed and optimized demonstrations to best connect with prospects and encourage sales.
- Researched potential new partners who could benefit from collaboration with the company or brand.
- Grew web traffic with online advocacy efforts, editorial publications and community outreach campaigns.
- Created content for campaigns, including photos, videos, blog posts, and other materials for promotion.
- Managed relationships with brands in order to secure partnerships for future collaborations.
- Worked promotional events for different products, persuading customers to purchase and documenting sales.
- Brainstormed ideas for new video content that would be engaging for viewers.
- Reviewed current campaigns regularly and identified areas where improvement was needed.
- Conducted product demonstrations to explain details, highlight features and show use.
- Cultivated influencer and blogger outreach program to build active brand ambassador network.
- Gave out product samples, coupons and pamphlets to encourage sales.
- Managed day-to-day execution of social media messaging with influencer marketing strategies and creative campaigns.
- Presented reports at regular intervals outlining progress made towards campaign goals.
- Worked with employers to identify and stock optimum products.
- Analyzed trends in the influencer marketing industry to keep up-to-date on best practices.
- Put together eye-catching displays to attract potential customers and encourage questions.
- Cleaned and organized spaces to maintain neat promotional spaces.
- Researched industry changes and developments in earned media and SEO techniques, tools and methodologies to apply findings to clients and adjust strategies.
- Advised clients on how best to use social media platforms for their own business purposes.
- Conducted research into competitors' activities in order to stay ahead of the curve.
- Constructed benchmarks for measuring impact of social media programs to maximize results.
- Provided feedback on creative ideas from team members regarding social media campaigns.
- Watched crowd to identify prospects, capture interest and maximize sales opportunities.
- Collaborated with sponsors to create sponsored content that aligned with their brand messaging.
- Set up presentation stations, managed inventory and broke down displays at end of demonstrations.
- Researched and tested products and practiced demonstrations before conducting live presentations.
- Taught customers how to personalize experiences with products and obtain maximum benefit.
- Strengthened brand to engage social media community by producing creative and compelling content.
- Produced informational brochures detailing product features, use and care.
- Tracked market and competitor activities to stay current on products and consumer preferences.
- Developed and implemented strategies to increase followers on social media platforms.
Fashion Model
LA Models
West Hollywood, California
01.2022 - 08.2024
- Maintained a professional attitude during shoots and events.
- Promoted products and services in television commercials, on film or in videos.
- Collaborated with designers to ensure garments fit properly.
- Followed strict routines of diet, sleep and exercise to maintain appearance.
- Demonstrated different types of clothing in a creative manner.
- Arrived early for shoots to give extra time for hair, makeup, and styling.
- Adhered to strict deadlines set by clients.
- Increased social media presence to promote specific brands and products.
- Attended fashion shows and photoshoots to showcase clothing and accessories.
- Developed relationships with photographers, makeup artists, stylists, and other models.
- Organized wardrobe changes between shots.
- Participated in fittings to determine size ranges for new lines of clothing.
- Worked long hours while maintaining an energetic attitude.
- Traveled to various locations for photoshoots.
- Reported job completions to agencies and obtained information about future appointments.
Fashion Model
Natural Models
West Hollywood
01.2020 - 08.2022
- Maintained a professional attitude during shoots and events.
- Promoted products and services in television commercials, on film or in videos.
- Collaborated with designers to ensure garments fit properly.
- Arrived early for shoots to give extra time for hair, makeup, and styling.
- Adhered to strict deadlines set by clients.
- Assembled and maintained portfolios and traveled to go-sees to obtain jobs.
- Changed backstage during fashion shows and maintained poised appearance before audiences.
- Demonstrated different types of clothing in a creative manner.
- Followed strict routines of diet, sleep and exercise to maintain appearance.
- Increased social media presence to promote specific brands and products.
- Modeled garments and jewelry for magazine print outs and television productions.
- Reviewed fashion magazines for inspiration and ideas.
- Stood, turned and walked to demonstrate features of garments for observers at fashion shows.
- Gathered photographs, print advertisements, and digital media to build portfolio of work.
- Attended fashion shows and photoshoots to showcase clothing and accessories.
- Posed or struck suitable interpretive poses for promoting and selling merchandise or fashions during appearances, filming or photo sessions.
Education
Bachelor of Arts - Communications
California State University, Fullerton
Fullerton, CA05-2018
Associate of Arts - Humanities
Moorpark College
Moorpark, CA05-2017
Skills
- Content strategies
- Google analytics
- SEO knowledge
- Cross-platform promotion
- Influencer marketing
- Platform analytics
- YouTube
- Hashtag research
- Visual storytelling
- Live streaming
- Social listening
- Social media strategy
- Community building
- Affiliate marketing
- Brand collaboration
- Media relations
- Video production
- Marketing
- SEO
- Social media platforms
- Social media posting
- Content development
- Podcasting
- Calendar management
- Document organization
- File management
- Mail handling
- Letter preparation
- Scheduling
- Filing
- Reception oversight
- Internet research
- Microsoft Word
- Social media
- Computer skills
- Time management
- Coordination
Timeline
Fashion Model
LA Models
01.2022 - 08.2024
Social Media Influencer
Slash MGMT
01.2020 - Current
Fashion Model
Natural Models
01.2020 - 08.2022
Bachelor of Arts - Communications
California State University, Fullerton
Associate of Arts - Humanities
Moorpark College