Makayla Lynn
Summary
Creative analyst, with extensive experience in developing and executing successful marketing and advertising campaigns using SEO, CRM resources. Known for being highly organized, detail oriented and with excellent networking and collaboration abilities.
Overview
18
18
years of professional experience
Work History
Catering Project Manager
Salt + Smoke
01.2025 - Current
- Develop team shared tracking systems for deliveries and event management.
- Streamlined communication processes to enhance team collaboration and efficiency.
- Collaborate with marketing team to develop dietary labeling, style guides for promotional materials.
- Led cross-functional teams to deliver projects on time and within budget.
Founder | Creative and Marketing Director
Gloom & Bloom
01.2020 - Current
- Own and operate 5-star rated Etsy shop.
- Manage product development, marketing, events, distribution, customer and B2B relationships.
- Established brand identity through targeted marketing strategies and community engagement initiatives.
- Developed exclusive candle with Terror Taco. 11k Instagram.
- Products regularly featured in store at Geeky Teas & Games. 13k Instagram.
- Created custom candles for Hunters Entertainment RPG launch: GODS OF METAL: RAGNAROCK, who’s Kickstarter raised over 130k.
- Participated as vendor in events that support: The Trevor Project and The Ron Glass Memorial Scholarship Fund.
- Etsy.com/shop/gloomxbloomx
Marketing Coordinator Mass Media
DC Comics
01.2016 - 01.2019
- Collaborated with publisher Penguin Random House and sales team to build and implement marketing plans for upcoming book releases, line launches, and author events while maintaining brand alignment.
- Presentation and sales of upcoming titles to B2B clients such as Amazon, Barnes & Noble and Walmart.
- Managed team ad schedule, marketing material inventory, department digital art asset library, and classroom donation program.
- Copywriter and designer for digital and print ads, marketing messaging and email newsletter campaigns via Constant Contact.
- Represented DC Comics at conventions such as Comic-Con International, ALA Midwinter.
Executive Assistant to the President
Legendary Entertainment
01.2014 - 01.2016
- Legendary Digital Networks (subsidiary) was the umbrella company for channels: Nerdist, Geek and Sundry and Amy Poehler’s Smart Girls.
- Lead correspondence between , LDN, Legendary HQ, Critical Role, Crunchyroll and various additional partnering networks.
- Coordinated and organized meetings, travel arrangements, and company events.
- Head of LDN internship program (5-7 direct reports).
Live Events Production Assistant
E! Networks
01.2012 - 01.2014
- Provided support to field team during the 56th Annual Grammy Awards, 86th Academy Awards, iHeartRadio Music Awards and MTV Video Music Awards.
Live Events Production Assistant
New Wave Entertainment
01.2013 - 01.2013
- Assisted production coordinators in office and during comedy special recordings.
- Reviewed comedy performances and created iTunes chapter titles.
- Created production wrap binders.
Live Events Production Assistant
BBC America
01.2013 - 01.2013
- Created questions for live show audience members and hosts Q&A as preparation for 50th Anniversary episode premiere.
Production Secretary
NBCUniversal Media, LLC - The Voice
01.2011 - 01.2012
- Assisted with every day production needs.
- Coordinated dance hall schedules.
- Recorded rehearsals and delivered contents to production.
Lead Tour Guide, Communications Department
Webster University
01.2008 - 01.2010
- Arranged tours for visiting families.
- Worked with the leads of communication departments for Q&A times for visitors.
Education
BA - Media Communications
Webster University
01-2010
Skills
- Project Management
- Content Strategy & Creation
- Public Relations
- Networking
- Cross-Functional Collaboration
- Time Management
- Organizational
- Leadership
- CRM
- Adaptability
Timeline
Catering Project Manager
Salt + Smoke
01.2025 - Current
Founder | Creative and Marketing Director
Gloom & Bloom
01.2020 - Current
Marketing Coordinator Mass Media
DC Comics
01.2016 - 01.2019
Executive Assistant to the President
Legendary Entertainment
01.2014 - 01.2016
Live Events Production Assistant
New Wave Entertainment
01.2013 - 01.2013
Live Events Production Assistant
BBC America
01.2013 - 01.2013
Live Events Production Assistant
E! Networks
01.2012 - 01.2014
Production Secretary
NBCUniversal Media, LLC - The Voice
01.2011 - 01.2012
Lead Tour Guide, Communications Department
Webster University
01.2008 - 01.2010
BA - Media Communications
Webster University