Makayla Martinez

• Directed full marketing strategy for the property, including campaign development, brand positioning, outreach planning, and lead generation initiatives.
• Conducted audience, competitor, and market landscape analysis to determine messaging, value framing, and differentiated brand narrative.
• Led campaign planning, creative direction, content development, and platform execution across digital, on-site, and partnership channels.
• Oversaw marketing projects end-to-end, including timeline planning, vendor coordination, collateral production, and promotional rollout.
• Analyzed campaign performance metrics, lead activity, conversion data, and customer behavior trends to inform ongoing strategy and emerging priorities.
• Collaborated cross-functionally with leasing, operations, corporate teams, and external partners to synchronize brand presentation and customer engagement strategy.
• Developed and executed resident experience + retention programming to strengthen community identity and long-term satisfaction metrics.
• Trained team members on communication tone, value messaging, follow-up cadence, and customer relationship management standards.

• Conducted needs-based sales conversations to identify customer priorities and present best-fit solutions.
• Maintained structured follow-up via email, phone, text, and CRM tools to drive conversions.
• Built rapport and trust with prospects through active listening and expectation setting.
• Supported customer onboarding and service coordination to ensure a positive experience.
• Maintained accurate documentation and workflow records to support efficient daily operations.