Makaylah McDuffie
Baton Rouge,LA
Summary
Dedicated and results-driven Field Marketing representative with a proven track record of executing successful marketing campaigns, driving brand awareness, and generating leads. Adept at developing and implementing strategic marketing initiatives to achieve business goals. Seeking a challenging Field Marketing position to leverage my skills and contribute to the growth of a dynamic organization.
Overview
5
5
years of professional experience
Work History
Social Media Marketing Intern
Marucci
Baton Rouge, LA
08.2022 - Current
- Researched and identified target audience preferences, trends, and behaviors.
- Assisted in the creation of marketing materials such as emails, newsletters, and website copy.
- Scheduled content for publication on social media at ideal times.
- Analyzed analytics data from online campaigns to identify areas for optimization.
- Evaluated new emerging media or technologies and made recommendations for application within internet marketing or search marketing campaigns.
Server
The University Club of Baton Rouge
Baton Rouge, LA
05.2022 - Current
- Promoted desserts, appetizers and specialty drinks to optimize sales.
- Presented menus to patrons to answer questions about offered items and make suitable recommendations.
- Assisted in training new servers.
- Communicated effectively with kitchen staff regarding customer allergies or special requests.
- Handled money transactions accurately while following company procedures for handling cash payments.
Lead Key Holder
Blu Spero Boutique
Baton Rouge, LA
01.2019 - 04.2022
- Trained and helped supervise staff to develop and maintain store revenue, team customer service skills and product knowledge.
- Facilitated and developed lasting relationships with clients to increase client retention.
- Analyzed customer feedback surveys to identify areas of opportunity for improved customer experience.
- Provided guidance on proper use of POS system including cashier training programs.
Education
Bachelor of Science - Interdisciplinary Studies
Louisiana State University And A&M College
Baton Rouge, LA08-2023
Skills
- Event Planning and Execution
- Market Research and Analysis
- Relationship Building
- Campaign Management
- Data Analysis and Reporting
- Vendor Management
- Social Media Marketing
- Strong Communication Skills
Timeline
Social Media Marketing Intern
Marucci
08.2022 - Current
Server
The University Club of Baton Rouge
05.2022 - Current
Lead Key Holder
Blu Spero Boutique
01.2019 - 04.2022
Bachelor of Science - Interdisciplinary Studies
Louisiana State University And A&M College
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