Makeda Abrha
Arlington,VA
Summary
As a content creator myself i am dynamic marketing specialist with a proven track record of developing and executing successful marketing campaigns. Skilled in strategic planning, digital marketing, and content creationcreative ideas to drive brand awareness and customer engagement. Strong communicator and team player, able to collaborate effectively with cross-functional teams to achieve business objectives. Passionate about staying updated with the latest marketing trends and technologies to deliver impactful results.
Overview
2
2
years of professional experience
Work History
Marketing Assistant
cielo textile
Addis Abeba, Ethiopia
01.2023 - 09.2023
- Assisted in the development and execution of marketing campaigns across various channels, including email, social media like instagram and Tiktok.
- Conducted market research and competitive analysis to identify trends, opportunities, and consumer preferences.
- Supported the creation of marketing, and promotional videos.
Marketing Specialist
coffeecology africa
Addis, Ethiopia
11.2021 - 12.2022
- Manage social media channels, including content creation, scheduling, and community engagement, resulting in a 30% increase in follower growth.
- Coordinate email marketing campaigns, leveraging segmentation and personalization tactics to improve open and click-through rates by 25%.
- Collaborate with cross-functional, promotions, and events, ensuring alignment with brand messaging and objectives.
- Conducted market research and competitive analysis to identify trends, opportunities, and consumer preferences.
Skills
- Excellent communication and writing skills, with experience in content creation and copywriting
- Detail-oriented with strong project management and organizational abilities
- Ability to think outside the box and come up with innovative ideas for marketing campaign Interpreting data and metrics to make informed decisions
- Clear communication skills to convey ideas effectively to target audiences
- Understanding market trends, consumer behavior, and competitor analysis
Timeline
Marketing Assistant
cielo textile
01.2023 - 09.2023
Marketing Specialist
coffeecology africa
11.2021 - 12.2022