Makenzie Reid
New York City,NY
Summary
Detail-oriented Beauty Demand & Deployment Analyst with over 5 years of experience in retail strategy and technology. Specializes in enhancing customer experience and developing merchandise strategies. Currently analyzes demand and inventory to optimize deployment strategies for Victoria’s Secret Beauty, aligning operational and financial plans.
Overview
1
1
Language
11
11
years of professional experience
Work History
Beauty Demand & Deployment Analyst Lip, Body, Home
Victoria's Secret
New York City Metropolitan Area
05.2022 - Current
- Delivered quarterly comp growth year over year (4 years, 16 quarters so far) in a multimillion dollar business, by analyzing inventory levels across 700+ VS stores in different regions, districts, and tiers to hit sales goals and support sales trends, resulting in an optimized weeks of supply of inventory for all stores to reach and exceed sales plans without gaps in inventory or sales
- Tracked weekly performance against season-to-date benchmarks, ensuring inventory penetrations across 700+ stores aligned with sales trends, analyzing inventory levels to support stores with highest sales and accelerate growth in top doors delivering 70% of business.
- Present store assortment recommendations across 6 Body Care Collections (5 Forms, 30 SKUs) and 5 Lip Collections (4 Forms, 32 SKUs) for store, digital, and outlet avenues by analyzing Collections, Forms, and SKUs results to invest deeper in stars of the assortment, maximize sales opportunities in current assortment liabilities and course correct upcoming assortments
- Partnered with Planning and Merch teams to optimize inventory for North America, online, and international sales plans by transferring units between DCs based on performance evaluations, ensuring all channels achieved and exceeded comp goals.
- Monitored inventory deployment to maintain a spotless visual presentation across 700+ stores, achieving a 100% in-stock ratio for fixtures.
- Continuously championing change in Body Care, Lip, Home Spring and Fall launch strategies to beat sales plans by bringing newness into assortment, extending lifecycle of top performers by reinvesting, or reducing the lifecycle of SKUs not meeting expectations and optimizing their end of life sales on the floor
Sportswear Bottoms Location Planning Analyst
Ross Stores, Inc.
New York, New York, United States
01.2022 - 04.2022
- Conducted in-season analysis of product performance.
- Reviewed future plans based on product availability, business acumen, and assortment strategies to align with market demands
- Review future plans based on product availability, business acumen and assortment strategies
- Utilize forecast to evaluate future Store plans against system parameters
- Executed pre-season planning for product assortment.
- Recommend store lists for limited product opportunities and analyze different store groups (e.g. door rankings, target demographics) to determine location strategies and initiatives
- Developed region plans through independent analysis and updated initial product plans to optimize product placement
- Partner with Merchandise Planning counterpart to inform the Chain plans of Region recommendations
- Ensured error-free pre-season and pre-production plans in internal systems, maintaining data integrity for accurate planning
Assistant Buyer
High Profile Ladies Activewear
New York, NY
10.2020 - 01.2022
- Assisted in the creation of millions of dollars worth of product with Puma vendors for upcoming seasons
- Collaborated with Puma vendors to create product lines worth millions for upcoming seasons
- Cultivated relationships with Adidas and Puma vendors to address and resolve business issues
- Develop empathetic relationships with Adidas and Puma vendors to understand and follow up on business issues
- Perform the qualitative and quantitative support to High Profile Active buying team, including product and trend research, while building foundational merchant business skills
- Effectively utilize the merchandising systems to efficiently manage multi-million dollar worth of inventory through warehouse processes
- Assisted Buyers in preparing for key business meetings, including vendor appointments, style-outs, and assortment planning
Location Planning Analyst
Men's Jewelry & Watches
Greater New York City Area
06.2019 - 10.2020
- In-Season:
- Reviewed future merchandise plans based on historical performance and knowledge of future business strategies
- Prepared analysis and collaborated with merchandise planning counterparts to identify key fiscal opportunities
- Conducted hindsight reviews to present findings to Senior Leadership
- Proposed recommendations that capitalize on opportunities and/or reduce risks for future
- Worked with cross-functional teams to implement Store strategies and pinpoint any unique issues
- Pre-season:
- Presented actionable plans to planning manager, leveraging store statistics and storytelling techniques for clarity
- Modified store/regional merchandise plans by resolving outliers and exceptions to align with business constraints
GapTech Associate Business Analyst
Gap Inc.
San Francisco Bay Area
07.2017 - 05.2019
- Drive execution of optimizing business changes through requirements gathering, development and testing stages into production for team use and scalability
- Utilized ITIL framework in ServiceNow to enhance service delivery and improve incident management processes.
- Identified areas of opportunity with project teams by leading bi-weekly triage meetings
- Created automated daily and weekly reports for internal teams to address business user needs
- Scheduled time and delivery of action items of new products during life cycle of projects
- Resolved business operations issues and delivered daily operational support across business functions to ensure seamless execution
- Drove execution of business change optimizations through requirements gathering, development, and testing into production for improved team scalability
- Maintained data and user integrity throughout our expanding ServiceNow environment of global cross functional partners
Operations Process & Tech Writing Intern
Gap Inc./ Gap
San Francisco Bay Area
05.2016 - 08.2016
- Prepared weekly reports for department director outlining roadblocks for unfinished products
- Developed collaborative partnerships across 5 geographic regions to enhance cross-functional teamwork
- Schedule allotted time and delivery of action items and maintain life cycle calendar for new products
- Analyzed current practices to implement more effective workflows
- Assisted in developing visual presentation tools for team initiatives to represent initiatives on the team's quarterly roadmap
- Maintain multiple ServiceNow environments (development, testing, and production) as an ITIL user
Contract Intern
Iron Bow Technologies
Chantilly, VA
05.2015 - 08.2015
- Designed automation tool in MS Office Suite for business finance planning presentation, improving clarity for federal partners
- Created process for transforming raw data into tailored reports based on business partners' specifications in Microsoft Excel, enhancing reporting accuracy
- Presented project on individual impact to business during internship in PowerPoint to executive-leadership team, demonstrating value of contributions
Education
Bachelor of Science (B.S.) - Information Technology
Virginia Polytechnic Institute and State University
Blacksburg01-2017
Skills
- Microsoft Excel
- Data Analysis
- User acceptance testing
- Agile methodology
- Application support
- Inventory management
- Microsoft Office Suite
Languages
English (Native or Bilingual)
Timeline
Beauty Demand & Deployment Analyst Lip, Body, Home
Victoria's Secret
05.2022 - Current
Sportswear Bottoms Location Planning Analyst
Ross Stores, Inc.
01.2022 - 04.2022
Assistant Buyer
High Profile Ladies Activewear
10.2020 - 01.2022
Location Planning Analyst
Men's Jewelry & Watches
06.2019 - 10.2020
GapTech Associate Business Analyst
Gap Inc.
07.2017 - 05.2019
Operations Process & Tech Writing Intern
Gap Inc./ Gap
05.2016 - 08.2016
Contract Intern
Iron Bow Technologies
05.2015 - 08.2015
Bachelor of Science (B.S.) - Information Technology
Virginia Polytechnic Institute and State University
Honors-Awards
Virginia Tech Athletic Department Honor Roll, Best Weekly Presentation