Makenzie Shubnell
ZARA
Rochester Hills,MI
7
years of professional experience
Analytical and results-driven professional with experience in digital content creation, performance analysis, and data-driven decision-making. Skilled at analyzing key performance indicators (KPIs), optimizing workflows, and creating engaging multimedia content. Exceptional skill in customer service and media creation, focused on task completion in an independent or group setting. Responsible and efficient when performing complex problem-solving.
Work History
Register & Technologies Manager
3 Years 10 Months- Managed training initiatives for a team of 35 associates, improving point-of-sale operations and customer service, contributing to a 10% growth in sales during the fiscal year.
- Providing hands-on training and management support across multiple company locations, collaborating with leadership to enhance operational efficiency and employee performance across several regions.
- Analyzed key performance indicators to create actionable training and operational strategies, resulting in streamlined processes and increased sales.
- Enhancing operational quality by troubleshooting and managing technologies across 5+ locations, including HIPPOS, Zebra, Microsoft and Apple products, contributing to the location's $20 million in annual sales.
Media Intern
3 Months- Produced digital content for the National Park Service website, YouTube channel, and social media platforms using Adobe Creative Suite.
- Organized and managed digital media libraries to improve accessibility and support content production workflows.
- Collaborated with supervisors to plan content for field assignments and digital campaigns.
Stock/Sales Associate
9 Months- Organized and packaged an average of 60 online orders daily for pickup and delivery, enhancing customer satisfaction and minimizing errors.
- Efficiently replenished inventory on the sales floor and in the stock room, ensuring product availability for up to 1,500 customers daily, which enhanced overall shopping experience.
- Processed sales and returns for an average of 200+ transactions daily using a POS system, enhancing customer satisfaction and streamlining checkout operations.
Staff Photographer
6 Months- Enhanced the presentation of photographic and video media by editing and toning for the publication's print and social media channels, ensuring high visual standards and audience engagement.
- Crafted comprehensive standard operating procedures and streamlined workflows for several key processes, enhancing operational efficiency and ensuring clarity for current and future team members.
- Created graphics and video content by utilizing programs such as Adobe Photoshop, InDesign, Premiere Pro, Lightroom, Photo Mechanic, and Microsoft Excel.
Education
Bachelor of Applied Arts - Photojournalism
- Graduated Summa Cum Laude
- Graduated with Honors from the Central Michigan University Honors Program
- Minor: Advertising
Skills
Leverage of key performance indicators
Organizational Skills
Comprehensive training program management
Adobe Photoshop
Adobe Premiere Pro
Adobe Lightroom
Photography and Videography
Analytical problem-solving
Timeline
Register & Technologies Manager
ZARA
10.2022 - CurrentRead More
Media Intern
National Park Service, U.S. Department of the Interior
05.2022 - 08.2022Read More
Stock/Sales Associate
ZARA
11.2020 - 08.2021Read More
Staff Photographer
Central Michigan Life
09.2019 - 03.2020Read More
Central Michigan University
Bachelor of Applied Arts from Photojournalism
Read More
Relevant Academic Coursework
- Introduction to Marketing
- Buyer Behavior
- Advertising Media
- Social Media: Reputation/Image/Interaction
- Psychology of Advertising