Malak Deeb
San Jose,CA
Summary
Goal-oriented marketing professional with expertise in data analytics, KPI tracking and campaign optimization. Gifted communicator and decisive planner with excellent project, time and strategy management skills. Innovative and cutting-edge with a discerning nature.
Overview
6
6
years of professional experience
Work History
Freelancer/Marketing
L'Oreal Luxe
08.2022 - Current
- Monitored online trends, conversations and innovations to optimize strategies.
- Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
- Measured and evaluated brand digital performance to present weekly findings to management.
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Developed marketing strategies for various products based on key performance indicators such as location, size and popular makeup trends.
Lead Beauty Advisor
Sephora
08.2021 - 06.2022
- Developed in-depth product knowledge and kept up to date with latest trends in beauty to avail of resources and apply best practices.
- Processed payments, entering sales in register for prompt customer service.
- Maintained counter and display areas for cleanliness and organization.
- Identified skin and hair needs of customers to provide assistance in choosing best products.
- Participated in weekly trainings, in order to increase product knowledge and learn about common ingredients in Sephora cosmetics, resulting in sales of a wider range of products
- Managed and allocated budgets for various work-related expenses, showcasing my strong financial acumen and attention to detail.
Lead Sales Associate
Swarovski
07.2019 - 08.2021
- Handled cash register operations and customer transactions to process payments.
- Trained, coached, and mentored new sales associates for maximum performance.
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
- Processed and stocked merchandise in accordance with store standards.
- Took charge of the stores finances by checking out customers, counting money and safely
delivering each days sales to the bank on time - Engaged in monthly professional development workshops and training sessions to enhance skills and knowledge
Shift Supervisor
Via Mia Pizza
06.2017 - 07.2019
- Trained new employees and delegated daily tasks and responsibilities.
- Completed store opening and closing procedures and balanced tills.
- Resolved customer complaints and issues and offered thoughtful solutions to maintain customer satisfaction.
- Responded to and resolved customer questions and concerns.
- Promoted a positive and collaborative work environment by planning events to boost employee morale and satisfaction
Education
Bachelor of Arts - Communication
San Jose Sate University
1 Washington Sq, San Jose, CA 9519212.2023
Associate of Science - Social And Behavioral Science
San Jose City College
San Jose, CA05.2022
Skills
- Conflict Mediation
- Data Analytics
- Email Promotions
- Digital Communications
- Social Media Engagement
- KPI Understanding
- Media Relations
- Marketing Strategy Management
- Competitive Analysis
- Microsoft Excel
- Team Leader
Accomplishments
- Resolved product issue through consumer testing.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
Languages
Arabic
Full Professional
Spanish
Limited Working
Timeline
Freelancer/Marketing
L'Oreal Luxe
08.2022 - Current
Lead Beauty Advisor
Sephora
08.2021 - 06.2022
Lead Sales Associate
Swarovski
07.2019 - 08.2021
Shift Supervisor
Via Mia Pizza
06.2017 - 07.2019
Bachelor of Arts - Communication
San Jose Sate University
Associate of Science - Social And Behavioral Science
San Jose City College
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