MALAYSIA MCCOY
Brandon
Summary
Passionate content strategist skilled in research, writing and editing broad range of content. Proficient in online content design, user experience research and solutions and working quickly to produce exceptional deliverables. Works independently to write interesting, clean and clear copy. Excellent communication talents, relationship-building skills, performance under pressure and judgment within tight deadlines.
Overview
4
4
years of professional experience
Work History
Social Media Manager
The Mane Attraction
Gluckstadt
11.2025 - Current
- Managed social media calendars for timely and relevant postings. (Managed platforms of 300k+ followers each)
- Collaborated with marketing teams on promotional campaigns & collaborations.
- Monitored social media trends and competitor activity consistently.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and TikTok through scheduling platforms like Metricool.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Responded promptly to customer inquiries on social media channels.
Community Specialist
Lululemon
Jackson
08.2024 - Current
- Strengthened community engagement by organizing and hosting regular events for participating members to showcase ambassadors platforms and educate members on current & upcoming products.
- Created marketing campaigns that increased sales volume by 20%, ie. shop nights, local events, and vendor opportunities.
- Fostered strong relationships with local partners/fitness advocates to create mutually beneficial opportunities for collaboration in various projects.
- Managed budget allocations for ambassador-related activities, ensuring responsible spending while maximizing impact within the community
- Increased current & pipeline ambassadors retention rates through consistent engagement and support initiatives.
Fashion Content Creator
Freelance
05.2022 - Current
- Publish & Create a maximum of 10 projects per week by using content creating soft wares (CapCut, Canva, Adobe)at average to advanced level to create quality fashion & hair content for advertising.
- Developed strong relationships with industry influencer engagement team members while securing valuable opportunities prior to consistency of 10% growth for campaigns.
- Boosted brand & personal engagement by creating compelling & creative storytelling posts and campaigns through SEO key wording, analytic data, & styling techniques.
- Interacted with followers to build community and enhance brand loyalty.
Digital Reporter
WJTV News Channel 12
Jackson
03.2022 - 03.2025
- Pitched & Authored breaking news stories for media outlets in respected time frame by using Adobe premiere, Wordpress & additional soft wares to produce professional footage for website, on-air news & producing scripts for anchors.
- Composed increased readership by consistently delivering 5-10 engaging & timely stories per day for website while building strong, trusting relationships with interviewees.
- Improved overall reporting quality by meticulously editing and proofreading stories written by myself & the team before publication on website.
Education
Master of Business Management -
Jackson State University
Jackson, MS12-2025
Bachelor of Arts - Journalism
University of Southern Mississippi
Hattiesburg, MS12.2021
Skills
- Adapter
- active listening
- Analytical skills
- attention to detail
- Computer software knowledge
- Content calendar management
- Content development
- Creativity
- Critical thinking
- Customer service
- Digital influencer marketing
- Effective communication
- Fashion styling
- Interviewing
- Leadership
- Partnership development
- Photography
- Public speaking
- User generated content
- Public relations
- Search engine optimization
- Social media strategy
- Strategic networking
- Team player
- Time management
- writing
References
References available upon request.
Accomplishments
Award recipient for completing 150 hours of community service at Salvation Army-PineBelt
Timeline
Social Media Manager
The Mane Attraction
11.2025 - Current
Community Specialist
Lululemon
08.2024 - Current
Fashion Content Creator
Freelance
05.2022 - Current
Digital Reporter
WJTV News Channel 12
03.2022 - 03.2025
Master of Business Management -
Jackson State University
Bachelor of Arts - Journalism
University of Southern Mississippi