Malely Martinez
La Quinta,CA
Summary
Accomplished Graphic Designer & Content Manager, leveraging Adobe Creative Suite and creativity to drive brand engagement. Expert in crafting strategic content that boosts visibility and aligns with industry trends. Proven success in enhancing community management and delivering actionable insights, resulting in a 20% increase in audience interaction.
Overview
9
9
years of professional experience
Work History
GRAPHIC DESIGNER & CONTENT MANAGER
MAKING BULLA
07.2025 - Current
- Managed end-to-end content lifecycles for 8 brands, tailoring voice and tone to align with distinct industry verticals.
- Translate real-time cultural trends and social listening insights into actionable, brand-safe daily content proposals that maintain relevance.
- Platform-Specific Strategy: Architect specialized growth strategies for TikTok focusing on algorithm-friendly formats, hook optimization, and retention.
- Designed and edited graphics and videos for 5 brands, integrating high-fidelity static assets with lo-fi, native-feel social video.
- Ensure strict adherence to brand guidelines across all creative outputs, maintaining visual consistency while experimenting with new formats.
- Act as the frontline for customer feedback, escalating issues when necessary and maintaining a positive brand narrative in comment sections.
- Compiled and presented monthly KPI reports, transforming metrics into strategic recommendations for future content initiatives.
CONTENT MANAGER
MOLA MARKETING AGENCY
11.2024 - 07.2025
- Developed content strategies focused on building consumer trust and financial literacy, essential for customer acquisition in the banking sector.
- Translated technical financial products and banking services into engaging content pillars that enhanced user understanding and accessibility.
- Wrote and optimized video scripts that balanced educational value with engagement, ensuring compliance with industry regulations.
- Ideated and executed video concepts and static assets that aligned with the bank's marketing calendar and promotional cycles.
- Delivered monthly reports analyzing KPIs to evaluate effectiveness of financial education campaigns and inform brand awareness strategies.
- Liaised between community and internal teams to resolve customer issues from social channels, safeguarding brand reputation.
ART DIRECTOR
PALM ERA MARKETING AGENCY
04.2023 - 11.2024
- Art directed for top brands, including Acer, AT&T, Glidden, Nature's Garden, TCL, Trust, and Prudence, providing tailored creative solutions that aligned with brand standards and marketing goals.
- Led the visual style and creative direction for all external communications and advertising for Glidden and other brands, ensuring cohesive and impactful brand representation.
- Developed and executed creative concepts for advertising campaigns, websites, and a range of digital and print marketing materials to strengthen brand identity and engage target audiences.
- Supervised production process for campaigns, ensuring alignment with original vision and consistency across all elements, enhancing overall campaign effectiveness.
- Contributed innovative ideas and strategic concepts during brainstorming sessions, fostering collaborative creativity and driving project development.
- Conducted brand research and market analysis to create impactful visuals that resonate with diverse audiences, strengthening brand engagement and relevance.
SOCIAL MEDIA MANAGEMENT AND GRAPHIC DESIGNER
FREELANCE WORK
08.2021 - 04.2023
- Managed social media strategy and execution for six national brands across diverse industries, crafting tailored content that enhanced brand visibility and engagement.
- Developed and scheduled content calendars to ensure consistent, high-quality posting aligned with each brand's goals.
- Handled community management and copywriting, responding to customer inquiries and feedback while upholding a positive brand voice across platforms.
- Designed graphics for clients in healthcare and tech, creating visually appealing materials for both print and digital platforms.
- Produced monthly KPI reports for five brands, analyzing metrics and delivering actionable insights to inform strategic recommendations.
- Communicated directly with clients to discuss project updates, receive feedback, and adjust campaigns to meet evolving needs.
CONTENT MANAGER
SOCIAL SNACK
04.2020 - 08.2021
- Worked remotely in content creation for Huawei Technologies across Central America and the Caribbean, managing accounts with over 150k followers each.
- Developed comprehensive annual content strategies, integrating organic and paid initiatives to drive sales and enhance audience engagement through creative content.
- Created impactful ad campaigns and launch strategies for new product releases, resulting in high engagement and increased product awareness.
- Led art direction for social media, ensuring fresh and visually engaging accounts with a balanced mix of written, video, and image content.
- Produced copy for Huawei blog, ads, and social media, aligning with brand voice and marketing objectives to maintain consistent messaging.
- Promoted creative content to boost product sales.
GRAPHIC DESIGNER AND COMMUNITY MANAGER
CLIC BRAND MARKETING
10.2016 - 08.2018
- Collaborated with the team to design high-quality graphics using Adobe Photoshop and Illustrator, enhancing visual storytelling.
- Created and delivered a high volume of digital designs daily, including targeted ad materials such as banners, email marketing content, and landing pages.
- Refreshed brand assets by redesigning logos, business cards, web layouts, and digital content to ensure consistent brand identity.
- Developed content strategies and created engaging materials for diverse clients, spanning sectors like food, technology, and healthcare.
- Developed innovative strategies to increase growth on social platforms, prioritizing engagement on Instagram.
- Enhanced community engagement through timely responses to direct messages and proactive audience interaction in comments.
- Generated detailed monthly reports on social media performance, tracking metrics like follower growth, engagement rates, leads, and interactions across platforms.
- Scheduled and managed all social media posts through tools like Social Bakers, Hootsuite, Agora Pulse, and Sprinklr.
Education
Master of Science - Computer Science
Griffith College
Dublin, Ireland10.2019
Bachelor of Arts - Graphic Design
USMA
Panama City, Panama10.2012
High School Diploma -
AIP
Panama City, Panama12.2011
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Skills
- ADOBE CREATIVE SUITE
- COPYWRITING
- CONTENT STRATEGY
- DIGITAL MARKETING
- SEO
- SOCIAL MEDIA ADVERTISING
- META ADS
- VIDEO EDITING
- DATA ANALYSIS
- COMMUNITY MANAGEMENT
- TIME MANAGEMENT
- PROBLEM-SOLVING
- CREATIVITY
Behance
behance.net/martinezmalely
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Timeline
GRAPHIC DESIGNER & CONTENT MANAGER
MAKING BULLA
07.2025 - Current
CONTENT MANAGER
MOLA MARKETING AGENCY
11.2024 - 07.2025
ART DIRECTOR
PALM ERA MARKETING AGENCY
04.2023 - 11.2024
SOCIAL MEDIA MANAGEMENT AND GRAPHIC DESIGNER
FREELANCE WORK
08.2021 - 04.2023
CONTENT MANAGER
SOCIAL SNACK
04.2020 - 08.2021
GRAPHIC DESIGNER AND COMMUNITY MANAGER
CLIC BRAND MARKETING
10.2016 - 08.2018
Master of Science - Computer Science
Griffith College
Bachelor of Arts - Graphic Design
USMA
High School Diploma -
AIP