Gainsight
Malik Mennana
New York
Summary
Dynamic and results-oriented sports management professional with a proven track record in driving organizational success through strategic initiatives. Adept at managing diverse portfolios, fostering strong relationships, and leveraging analytical skills for informed decision-making.
Overview
4
4
years of professional experience
1
1
Language
Work History
Customer Success Manager
SportsRecruits
04.2023 - Current
- Managed a diverse portfolio of 400 sports organizations and collegiate partners, ensuring maximum platform utilization and achieving an outstanding 95% customer retention rate
- Conducted in-depth assessments of client data, identifying trends and patterns to inform strategic decisions aimed at enhancing the overall experience for youth sports organizations
- Identified opportunities for upselling additional platform features or services based on clients' needs, resulting in a 15% increase in upsell success
- Regularly conducted strategic account reviews with clients, utilizing data analysis to assess organizational goals, challenges, and satisfaction levels, ensuring a tailored and effective approach to each client's unique context.
Marketing Specialist
VisitAurora
01.2022 - 02.2023
- Produced engaging and informative content for website, blog posts, newsletters, and social media channels to showcase the destination's unique attractions and experiences
- Conducted market research and competitive analysis to identify trends, opportunities, and areas for improvement in destination marketing strategies
- Utilized SEO strategies to optimize the organization's website, leading to a 14% increase in visibility and organic traffic
- Utilized analytics tools to measure the effectiveness of marketing initiatives, tracking key performance indicators (KPIs) and generating regular reports for VisitAurora.
Athlete Relations Associate
Inter Sports Management
02.2020 - 11.2021
- Fostered and maintained strong relationships with players, agents, and team representatives to ensure seamless communication and collaboration
- Collaborated with the marketing and communication teams to create engaging content that highlighted athlete stories and promoted the team's brand
- Monitored and ensured compliance with contractual obligations, including endorsement deals, appearances, and other commitments
- Coordinated logistics, travel arrangements, and scheduling to optimize athletes' participation in events and media opportunities.
Athlete Relations Associate
Colorado Rapids
03.2018 - 10.2019
- Collaborated with internal stakeholders, including coaching staff and management, to ensure effective communication channels and a supportive environment for athletes
- Provided logistical support for player appearances, community events, and promotional activities to enhance the team's public presence
- Utilized analytical skills to evaluate player performance data, contributing to the strategic planning and decision-making process for team management.
Membership Sales Representative
24 Hour Fitness
Denver, CO
01.2017 - 10.2018
- Contacted customers and prospects to generate new business to achieve company growth goals.
- Built professional sales presentations to promote services to groups of potential customers.
- Collaborated with team members to achieve monthly sales targets and consistently exceeded expectations.
- Managed client database efficiently, ensuring accurate tracking of contact information, preferences, interactions, and memberships sold.
Education
Bachelor of Arts in Sports Management -
Metropolitan State University
Skills
- Organized and task-oriented professional with a proactive and enthusiastic approach
- Energetic with a high level of basketball knowledge
- Strong communication and presentation skills
- Proficient in Microsoft Word, Excel, and PowerPoint
- Familiarity with Adobe Illustrator
- Knowledgeable in SEO and related social/digital media practices
- Account Management
- Customer Retention
- Salesforce CRM Experience
- Customer Account Review
- Key Account Development
- Revenue Growth
- CRM Software
- Renewing Accounts
Timeline
Customer Success Manager
SportsRecruits
04.2023 - Current
Marketing Specialist
VisitAurora
01.2022 - 02.2023
Athlete Relations Associate
Inter Sports Management
02.2020 - 11.2021
Athlete Relations Associate
Colorado Rapids
03.2018 - 10.2019
Membership Sales Representative
24 Hour Fitness
01.2017 - 10.2018
Bachelor of Arts in Sports Management -
Metropolitan State University
Quote
If you really look closely, most overnight successes took a long time.
Steve Jobs
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
Slack
Zendesk
Microsoft Dynamic 365
Excel
Powerpoint
SalesForce
Interests
Sports Business
Soccer
Cycling
Fishing
Reading