Mallory Dougherty
Nashville,TN
Summary
Highly motivated and enthusiastic professional seeking the opportunity to leverage prior experiences in Media Buying towards future opportunities in Account Management. Passionate for devising promotional and informative messaging to build brand image and influence targeted audiences; while utilizing metrics to monitor campaign results. Ability to leverage both personal and professional communication skills to foster relationships with internal partners and external vendors.
Overview
4
4
years of professional experience
Work History
Senior Media Buyer
Zenith Media
01.2022 - Current
- Maintain strong client and network relationships ensuring successful business transactions.
- Collaborated with upper management, clients and other personnel regarding media plans and campaigns.
- Negotiated and purchased advertising space across Broadcast, Sports, and Cable networks on behalf of several large clients.
- Negotiated on-air sponsorships
- Assist in training associates on various deliverables to ensure they are thoroughly learning National Video Investment and all opportunities that come with it
Associate Media Buyer
Midas Exchange
03.2021 - 01.2022
- Simultaneously supervise multiple clients and media campaigns.
- Closely monitor weekly deliverables and Network delivery to negotiate ADU's when necessary.
- Create scenario cost estimates on advertising plans.
- Developed tight professional relationships with media planners, which helped to identify right targeted audiences for campaigns.
- Constantly communicating with traffic team members to ensure issue free "flighting".
Buying Intern
Spirit Halloween
06.2019 - 08.2019
- Negotiated favorable contracts and determined lowest possible cost while factoring in quality and reliability through data analyzation
- Communicated closely with stakeholders, including vendors and merchants, helping to secure well-timed deliveries
- Managed teams of domestic and overseas suppliers by performing weekly business reviews and coordination of orders
- Collaborated with cross-functional teams to ensure customer satisfaction while meeting market demands
Education
Bachelor of Science - Media Multi-Disciplinary Studies, Fashion Merchandising, Advertising & Strategic Social Media
West Virginia University
Morgantown, WV05.2020
Skills
- MediaOcean Tools (MBOX, DDS, Prysma)
- Media Math
- Microsoft platforms
- Adobe software
- Team management
- Manage Budgets
- Broadcast Media
- Verbal and Written Communication
- Media Negotiations
Timeline
Senior Media Buyer
Zenith Media
01.2022 - Current
Associate Media Buyer
Midas Exchange
03.2021 - 01.2022
Buying Intern
Spirit Halloween
06.2019 - 08.2019
Bachelor of Science - Media Multi-Disciplinary Studies, Fashion Merchandising, Advertising & Strategic Social Media
West Virginia University
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