Mallory Pawlak
New Lenox,IL
Summary
Results-driven Digital Category Manager with an MBA and extensive experience leading e-commerce strategy, marketplace optimization, and omnichannel growth initiatives. Proven track record of driving revenue and enhancing brand presence across major platforms, including Amazon and Walmart, through data-driven decision-making, digital merchandising, and targeted marketing strategies. Skilled in managing full product lifecycles, optimizing content for conversion, and improving operational processes to maximize efficiency and ROI. Adept at cross-functional collaboration with marketing, supply chain, and development teams to deliver seamless customer experiences and scalable business growth. Strong analytical mindset combined with creative problem-solving and a deep understanding of consumer behavior and digital trends.
Overview
16
16
years of professional experience
Work History
Digital Category Manager
Lifetime Brands
Oak Brook
12.2021 - Current
- Lead e-commerce strategy across Amazon and key marketplaces, driving brand growth, visibility, and revenue performance.
- Consistently exceed sales targets through data-driven optimization of product listings, pricing, and promotional strategies.
- Manage end-to-end product lifecycle, including SKU setup, content optimization, and marketplace merchandising.
- Develop and execute cross-channel marketing campaigns in partnership with digital marketing teams, optimizing for ACoS and ROI.
- Analyze performance metrics and consumer insights to continuously test, refine, and scale growth strategies.
- Collaborate cross-functionally with supply chain, forecasting, and development teams to ensure seamless operations and customer experience.
- Enhance digital merchandising through A+ content, imagery, and conversion-focused product detail pages.
- Identify and implement process improvements to increase operational efficiency and marketplace performance.
- Serve as key point of contact for marketplace platforms, supporting product launches, troubleshooting, and ongoing optimization.
- Generate and present performance reports to inform strategic decision-making and business growth.
E-Commerce Marketing Manager
Tru Fragrance and Beauty
Willowbrook
03.2020 - 12.2021
- Managed Amazon stores for brands like GAP and Urban Outfitters.
- Conducted keyword research and developed digital strategies based on insights.
- Coordinated content creation for social media and e-commerce platforms.
- Oversaw photography and managed applications for e-commerce tools.
- Handled social media accounts and brand advertising.
Digital Visual Merchandiser
Follett Book Fair
Woodridge
07.2018 - 03.2020
- Analyzed vendor quotes and costs from potential suppliers in preparation for management review.
- Collaborated with business account managers to define brand goals and develop digital strategies based on consumer insights, trend analysis, and business objectives.
- Regularly reported on supplier launch readiness to program management.
- Served as an inventory analyst, monitoring and managing inventory for current fairs to maximize sales potential.
- Created training manuals, including a visual standards guide, to assist the sales team in selling fairs to schools and customers.
- Worked with the Product Curation team to ensure that the product vision was accurately reflected in the merchandising of various fair types.
- Established and maintained relationships with vendors for all non-book items featured in the fairs.
Area Wholesale Manager
Michael Kors
Chicago Suburbs
10.2016 - 07.2018
- Developed, managed, and implemented annual business plans.
- Collected and analyzed data to generate detailed reports on the overall performance and compliance of the location, highlighting key metrics and trends.
- Played a crucial role in the purchasing, allocating, and merchandising of Michael Kors products, ensuring optimal inventory levels and product placement to enhance sales.
- Developed an extensive product knowledge packet tailored for the Chicago Macy’s division, designed to improve the employee training process and maximize efficiency within the team.
Area Store Manager
Akira
Chicago Suburbs
05.2015 - 04.2016
- Established the store from the ground up by developing a social media and marketing strategy to enhance profitability.
- Led store operations, focusing on loss prevention, marketing, visual merchandising, maintenance, administration, and achieving sales goals.
- Collaborated with buyers to ensure the correct products were received for our customers.
- Utilized Microsoft Office to create employee schedules and generate reports for markdowns and inventory management.
Senior Sales Manager
Charming Charlie
Orland Park and Lombard
08.2010 - 05.2015
- Achieved four promotions within the company, demonstrating growth and dedication, beginning as a part-time sales associate and advancing to senior sales manager.
- Developed and implemented weekly schedules for both management and associates, carefully considering the dynamic needs of the business to ensure optimal coverage and efficiency.
- Cultivated strong customer loyalty by employing exceptional customer service techniques and creating an engaging and memorable in-store experience that resonated with shoppers.
Education
MBA - Marketing
Saint Xavier University
05.2015
Master of Science - English Literature
Saint Xavier University
Chicago, IL05.2012
Skills
- E-commerce & Marketplace Strategy (Amazon, Walmart, Omnichannel)
- Data Analysis & Performance Optimization (KPIs, ROI, ACoS)
- Digital Merchandising & Conversion Optimization (product listings, A content, SEO)
- Revenue Growth & Sales Strategy Execution
- Cross-Functional Collaboration (marketing, supply chain, development)
- Consumer Insights & Trend Analysis
- Process Improvement & Operational Efficiency
Timeline
Digital Category Manager
Lifetime Brands
12.2021 - Current
E-Commerce Marketing Manager
Tru Fragrance and Beauty
03.2020 - 12.2021
Digital Visual Merchandiser
Follett Book Fair
07.2018 - 03.2020
Area Wholesale Manager
Michael Kors
10.2016 - 07.2018
Area Store Manager
Akira
05.2015 - 04.2016
Senior Sales Manager
Charming Charlie
08.2010 - 05.2015
MBA - Marketing
Saint Xavier University
Master of Science - English Literature
Saint Xavier University