ANTHONY LO JI HIM
Chief Digital Officer
Santa Barbara,CA
Summary
Experienced in driving industrial advancements through the application of Lean, D2C, and OBM frameworks. Valuable experience in steel manufacturing and client relations. Led an omni-channel e-commerce specializing in CPG. Committed to a circular economy, actively integrating sustainable closed-loop systems. Strong foundation in digital sales, marketing, and management. Dedicated to advancing responsible and efficient manufacturing practices, delivering meaningful value across the global cutlery industry.
Overview
6
6
years of professional experience
2025
2025
years of post-secondary education
Work History
Chief Digital Officer
Linoroso Ltd
10.2024 - Current
- Driving $800K annual revenue through omnichannel e-commerce management across Amazon, Walmart, Wayfair platforms
- Achieved 380% increase in conversion rates and traffic through implementation of data analytics and automation
- Developed and launched comprehensive Shopify infrastructure and social media strategy across multiple channels
- Implemented MySQL to WordPress automation solutions, significantly reducing manual processes
- Created and executed data-driven marketing campaigns leading to substantial customer engagement growth
- Managed multi-million-dollar technology budget while delivering strategic digital transformation initiatives
Global Account Manager
Wiko Cutlery Ltd
06.2019 - Current
- Led operational transformation across multiple hubs in Hong Kong, Shenzhen, and Yang Xi
- Achieved 22% reduction in company carbon footprint through sustainability initiatives
- Managed complex distribution networks and inventory systems across Asia
- Engaged with key North American and EU clients to advance product R&D
- Developed and implemented comprehensive sustainability strategy aligned with global regulations
SNF Global LLC
11.2022 - 09.2024
- Launched D2C e-commerce startup achieving $50,000+ in sales within first 9 months on Amazon marketplace
- Established end-to-end global manufacturing supply chain for premium kitchen products
- Managed portfolio of 6-10 SKUs through Amazon FBA and Seller Central platforms
- Developed comprehensive marketing and operational strategies for brand growth
Risk Assurance Intern
PricewaterhouseCoopers
01.2019 - 06.2019
- Analyzed complex data sets using predictive and cluster analysis for financial risk assessment
- Supported implementation of US Big Data/OCR software for major corporate clients
Finance Intern
Innovent Biologics, Inc
07.2018 - 09.2018
- Connected with directors, responsible for the IPO of the main board of the Stock Exchange of HK Limited
Education
B.A. - Environmental Studies
University of California, Santa Barbara
Santa Barbara, CaliforniaSkills
E-commerce Platforms: Shopify, Amazon FBA, Walmart Marketplace, Wordpress
Timeline
Chief Digital Officer
Linoroso Ltd
10.2024 - Current
SNF Global LLC
11.2022 - 09.2024
Global Account Manager
Wiko Cutlery Ltd
06.2019 - Current
Risk Assurance Intern
PricewaterhouseCoopers
01.2019 - 06.2019
Finance Intern
Innovent Biologics, Inc
07.2018 - 09.2018
B.A. - Environmental Studies
University of California, Santa Barbara
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