Mamie Manansala

• Directed business strategies for a $35M territory, overseeing 10 stores and 150 employees, while driving success through customer service excellence and high-impact store performance.
• Served as a key liaison between corporate leadership and retail teams, ensuring a customer-focused approach was integrated into all strategy, communication, and execution.
• Led multi-store retail operations with a focus on brand consistency and maintaining an elite level of service and compliance across all locations.
• Developed operational tools and resources that elevated the customer experience, including a custom service model that fostered deep customer engagement and consistently achieved high mystery shop scores.
• Partnered with cross-functional teams (IT, Marketing, HR, Finance) to optimize store performance through a lens of service-driven growth and seamless execution.
• Spearheaded corporate-level projects and cross-functional product launches, ensuring that new initiatives prioritized the end-user experience and brand loyalty.
• Managed retail space planning and site selection with Real Estate teams to optimize physical touchpoints for enhanced customer engagement.
• Led change management initiatives for store openings and remodels, ensuring a seamless transition that protected the level of service during critical growth periods.
• Optimized digital platforms in partnership with IT to enhance operational efficiency and modernize the digital customer journey.
• Oversaw talent development and succession planning to build a robust leadership pipeline of customer-focused professionals.
• Coached and mentored field leaders to create high-performing teams rooted in a culture of engagement, accountability, and service excellence.
• Designed budget and expense control tools that maximized ROI while protecting resources that directly impact the daily customer experience.
• Analyzed sales trends and customer feedback using a data-driven approach to identify opportunities for increasing customer engagement and operational efficiency.
• Aligned product procurement and merchandising narratives with store formats to drive sales through a targeted, customer-focused strategy.
• Collaborated on marketing initiatives to drive brand awareness and support revenue growth through heightened consumer engagement.
• Maintained optimized inventory positions to ensure a consistent level of service and product availability in alignment with company initiatives.
• Influenced executive-level decisions by facilitating business reviews that highlighted the direct link between customer-focused initiatives and overall business success.

• Executed business strategies for a $90M territory of 24 stores, building a high-performing team of 200 employees and 50 managers by driving success through customer service and operational excellence.
• Directed store leadership to create environments that prioritize customer satisfaction and maximum productivity, ensuring company strategies translated into a gold-standard level of service.
• Ranked in the Top 3 for conversion increases and customer service survey performance, demonstrating a consistent ability to drive revenue through a customer-focused lens.
• Optimized high-performance cultures by setting clear targets for customer engagement and holding teams accountable to goals that elevate the overall shopping experience.
• Identified and developed store leaders capable of driving sales through advanced employee competencies, engagement, and strategic succession planning.
• Launched new product initiatives with a focus on building revenue growth while ensuring seamless execution and heightened customer engagement during rollouts.
• Delivered organizational excellence by developing solutions for product procurement and operational processes that remove friction from the customer-focused journey.
• Developed action plans to increase profit and control variable expenses, evaluating P&Ls monthly to ensure resources were allocated to support an elite level of service.
• Opened and staffed 10 new stores, overseeing the transition from construction to grand opening while ensuring a fully trained, customer-focused staff from day one.
• Championed recruitment and talent development, building a pipeline of leaders dedicated to meeting business challenges through a service-first mindset.
• Created training materials and visual processes adopted across all retail stores to empower teams and ensure consistent, high-quality customer engagement.
• Collaborated with store managers to provide excellence in merchandising presentations, ensuring store environments remained inviting and focused on the consumer experience.
• Managed comprehensive performance cycles, delivering annual appraisals and merit increases that recognized and rewarded a high level of service and commitment to brand goals.
• Achieved a 95% average for operational audits, proving that rigorous compliance and high-level customer service can coexist to drive profitability.

Key Accomplishments & Leadership:

• Recipient of District Manager of the Year (2020 & 2022), recognized for driving business success through a culture of excellence and engagement.
• Served on the Racial Equity Task Force, building inclusion and diversity programs that enhanced both employee engagement and the customer experience.
• Established recognition and reward systems that increased morale and retention by celebrating high individual performance and dedication to a customer-focused culture.
• Spearheaded leadership development initiatives that elevated a Store Manager to District Manager.

• Tracked store performance data and reacted with a solution that drove top-line sales.
• Actively monitored customer satisfaction and feedback systems to drive continuous improvement.
• Ensured brand and product knowledge is transferred into sales skills in all categories.
• Managed the recruitment, onboarding, and training of all new managers and associates.
• Implemented succession plan for top performers and managed performance improvement plans for bottom performers.
• Accomplishments:
• Promote team compliance with all store policies while providing strategies to improve systems and processes to corporate partners.

• Implemented a pro-active approach to business needs and strategized around business trends to drive profitable top-line sales growth.
• Directed Talent Assessment strategies through networking and recruiting to maintain a steady talent pool of internal and external candidates. Continually assessed current talent and addressed talent opportunities.
• Partnered with corporate partners to develop action steps to achieve business goals.
• Provided a compelling visual presented store that emotionally connects to the Lucky Brand customer.
• Accomplishments:
• Executed tactical business adjustments and strategies optimizing business performance.

• Led and directed financial objectives, client service, human resource management, operational controls, payroll, operating expenses, and merchandising presentation while driving associate and client engagement.
• Developed a clear business strategy to grow sales and profits. Utilized reporting to action plan to achieve quantifiable performance results – Conversion, UPT, DPT, and credit card goals.
• Delivered engaging assimilation and investment experience that supported the growth and career progression. Performed effective performance discussions to set clear objectives and accountability.
• Effectively prioritized workload through successful planning and delegation. Managed execution of tasks with timelines while using policies, tools, and resources to drive a high level of productivity.
• Led execution of visual merchandising updates and product placement within corporate guidelines.
• Accomplishments:
• Developed and implemented training programs that optimized staff performance and productivity.

• Ensured the service and selling environment within the store is fun and engaging for all customers always.
• Demonstrated a high level of business acumen to strategize to drive sales results and store goals.
• Ensured team is properly onboarded and adequately trained. Guided the ongoing development of the team.
• Managed the visual presentation execution and promotional updates. Maintained store compliance to all company policies and procedures, company code of business conduct, and loss prevention.
• Accomplishments:
• Built a store culture committed to exceeding customer expectations and delivering the highest level of sales.