Summary
Overview
Work History
Education
Skills
Timeline
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Mandy L. Kruger

Everett,WA

Summary

Dedicated Public Information Officer with expertise in crisis communications, media relations, and community engagement. Official spokesperson for the City of Arlington, ensuring residents receive timely and accurate information. Keeping abreast of City initiatives, public safety, and local events fosters transparency and trust between government and community members. Excelling in managing media inquiries, providing updates, and representing the City in public forums. Promoting Arlington's tourism efforts through managing the Meet Me in Arlington program which showcases skills in destination marketing and encouraging visitor engagement. Holds a Marketing degree from American InterContinental University. Serving as a PIO for Snohomish County Multiple Agency Response Team (SMART) contributes to law enforcement investigations related to use-of-force incidents. Civic leadership extends to board roles with the Stilly Valley Chamber of Commerce and Leadership Snohomish County, advocating for business development and community growth.

Overview

8
8
years of professional experience

Work History

Public Information Officer (PIO)

City of Arlington
06.2021 - Current
  • Lead the city’s multi-platform social media strategy across Facebook, Twitter, LinkedIn, and Instagram
  • Published press releases, articles, campaign content, and public service announcements for citywide distribution
  • Served as city spokesperson, handling media and public communications during emergency events and civic initiatives
  • Created and manage outreach programs, awareness campaigns, and multimedia projects, including TV programming
  • Developed scripts and content for video and television, collaborating with internal departments and stakeholders
  • Tracked analytics and team feedback to assess campaign effectiveness and adjust strategies accordingly

Public Information Officer (PIO)

Snohomish County Multiple Agency Response Team (SMART)
03.2024 - Current
  • Served as primary spokesperson during SMART responses to law enforcement use-of-force incidents, ensuring timely and coordinated public messaging
  • Drafted and disseminate initial press statements and media advisories to inform the public of active investigations
  • Coordinated with investigative leads and participating agencies to ensure accuracy and transparency in public communications
  • Responded to media inquiries and facilitate interviews with authorized personnel during high-profile or sensitive incidents
  • Represented the SMART team at community briefings, press conferences, or public forums when appropriate

Founder & Travel Blogger

Mapping by Mandy
08.2017 - Current
  • Created and manage personal travel blog using WordPress, featuring original articles and photography
  • Developed and executed social media strategy across Pinterest, Instagram, Twitter, and LinkedIn to grow audience and engagement
  • Produced consistent, SEO-friendly content on travel tips, destination features, and product recommendations
  • Designed blog layout and visuals using tools like Lightroom and Canva to enhance user experience
  • Networked with travel bloggers and industry professionals to expand blog visibility
  • Earned media recognition including features in Army.mil and The Ranger newspaper

Executive Director

Stilly Valley Chamber of Commerce
11.2019 - 07.2020
  • Secured new and recurring sponsors to support Chamber operations and events
  • Partnered with city, county, and state officials to advocate for local business interests and economic development
  • Represented the Chamber across the region, strengthening visibility and collaborative relationships
  • Designed and executed business planning programs for new and existing members
  • Oversaw event strategy and implementation in partnership with Events and Marketing staff
  • Managed budgeting and financial operations in alignment with Chamber bylaws and strategic goals
  • Ensured effective governance practices and board engagement

Outreach Coordinator, Business Development

Seattle Southside Regional Tourism Authority
07.2018 - 05.2019
  • Supported sales and services teams in driving tourism and business development across Seattle Southside
  • Produced and hosted promotional tourism videos targeting meeting planners and event organizers
  • Led special projects and regional marketing campaigns in partnership with local chambers and city officials
  • Represented the RTA at community events, chamber meetings, hotel openings, and ribbon cuttings to maintain strong regional visibility
  • Built lasting relationships with hotels, local attractions, and business partners through weekly outreach and site visits
  • Coordinated FAM (familiarization) trips and business events to showcase regional assets and drive bookings
  • Acted as primary liaison for area partners; attended industry events and symposiums throughout the West Coast to expand regional reach

Education

Bachelor of Science - Marketing

American Intercontinental University
Schaumburg, IL
12-2023

L0105 Public Information Basic - Public Information Officer (PIO) Program

National Disaster Emergency Management University
Emmitsburg, MD
11-2023

Skills

  • Communications strategies
  • Community engagement
  • Graphic design skills
  • Internal communications
  • Media spokesperson
  • Crisis communications
  • Public engagement
  • Media relations
  • Press release writing
  • Website management
  • Spokesperson experience
  • Analytics reporting

Timeline

Public Information Officer (PIO)

Snohomish County Multiple Agency Response Team (SMART)
03.2024 - Current

Public Information Officer (PIO)

City of Arlington
06.2021 - Current

Executive Director

Stilly Valley Chamber of Commerce
11.2019 - 07.2020

Outreach Coordinator, Business Development

Seattle Southside Regional Tourism Authority
07.2018 - 05.2019

Founder & Travel Blogger

Mapping by Mandy
08.2017 - Current

Bachelor of Science - Marketing

American Intercontinental University

L0105 Public Information Basic - Public Information Officer (PIO) Program

National Disaster Emergency Management University

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