MANIKANTA CHILLA
San Antonio
Summary
Experienced Data Analyst with 6+ years of expertise in business analytics, forecasting, and strategic planning. Skilled in advanced analytical modelling, quantitative reasoning, and KPI development—particularly in digital environments. Strong background in CRM data analysis, customer journey optimization, and cross-channel marketing insights.
Overview
5
5
years of professional experience
Work History
Business Analyst
Perry Homes
Houston
01.2023 - Current
- Collaborated with stakeholders to translate business requirements into data-driven solutions; provided insights into user behaviour and online journey optimizations.
- Created complex SQL queries to extract and manipulate data from large-scale relational databases for business reporting and decision-making.
- Analyzed free-form text using NLP techniques to surface common customer pain points and inform product development.
- Conducted A/B testing and performed statistical analysis to evaluate the effectiveness of marketing campaigns and user flows.
- Worked with data from Salesforce Marketing Cloud and Unica to track campaign performance and customer lifecycle metrics.
- Supported real-time dashboard development and reporting for senior leadership.
- Identified and mitigated process bottlenecks, reducing cycle times for permit approvals and inspections.
Business Analyst
Itineris
Atlanta
01.2021 - 01.2023
- Extensively worked on analytical initiatives leveraging CRM, mobile app, chat, and social media data to enhance customer engagement and retention.
- Developed automated dashboards and visualizations using Tableau improving visibility of key KPIs across marketing and product teams.
- Designed predictive models for customer churn and segmentation using Python, resulting a 15% improvement in targeted campaign performance.
- Identified and mitigated process bottlenecks, reducing cycle times for permit approvals and inspections.
Education
Master’s - computer science
University of Texas at San Antonio
San AntonioBachelor of Technology -
Anil Neeru Konda Institute of Technology and Science
Skills
- SQL
- Python
- R
- Tableau
- Alteryx
- Qualtrics
- Airflow
- Salesforce Marketing Cloud
- Unica
- MySQL
- PostgreSQL
- Snowflake
- Git
- Jupyter
- REST APIs
- NLP Libraries (spaCy, NLTK)
Timeline
Business Analyst
Perry Homes
01.2023 - Current
Business Analyst
Itineris
01.2021 - 01.2023
Master’s - computer science
University of Texas at San Antonio
Bachelor of Technology -
Anil Neeru Konda Institute of Technology and Science
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