
International business development professional with strong focus on expanding global markets and driving revenue growth. Expertise in strategic planning, market analysis, and cross-cultural communication. Team collaborator with results-driven mindset, adaptable to changing business needs. Known for building reliable partnerships and fostering innovative solutions.
Led the group's www.gancedo.com with full responsibility in all subsidiaries on Sales & Marketing and international expansion with direct responsibility for the most profitable subsidiaries in Mexico and the Dominican Republic.
• Generated over $6.5 million USD in business volume across luxury hospitality projects
• Secured and delivered major contracts with premier hotel chains including Hyatt ($2.15M), Sha Wellness Group ($770K), Meliá ($715K), Excellence ($460K), and others
• Developed and maintained high-value client relationships across Spain, the Caribbean, and USA
• Orchestrated successful market entry into the Dominican Republic in 2024. Leading personally the establishment of a new subsidiary in Punta Cana
With full responsibility on Sales & international expansion, spearheaded comprehensive re-brand and modernization that reestablished GANCEDO as the leader in Spanish luxury interior design.
• Increased company revenue by 60% from €7.2M to €11.5M – a historic record for the group
• Designed and launched a landmark 10,800 ft² flagship showroom, becoming a European industry reference
• Transformed brand perception and audience demographics, reducing target age from 45-55 to 35-45 (Meta)
• Built social media presence from zero to over 57,900 Instagram followers in 2025
• Guided company sales through COVID-19 pandemic while maintaining strong performance
• Increased company revenue by 82.5% (€8.4M to €15.3M) during Sales Management tenure.
• Delivered $6.5M+ in international projects for luxury hospitality brands
• Successfully expanded into two international markets
• Navigated company through global pandemic with optimal results
• Revitalized 80-year brand while preserving heritage values
CEAPI www.ceapi.com Member | 2022- Present: Member of the Business Council, a forum of 350 presidents of leading Ibero-American companies, dedicated to fostering business ties and strengthening the corporate space
• President | Family Business Club of ESADE Alumni | 2020-2024 Club Empresa Familiar | ESADE Alumni
• Secretary | ADEFAM (Association of Family Business of Madrid) | 2019-2024 . ADEFAM, Asociación de la Empresa Familiar de Madrid
• Market Researcher Traineeship Inicio - AIESEC in Spain in AC Nielsen Market Research New Delhi (India) | 1999-2000