Manuel Lopez
San Francisco,CA
Summary
Senior full-cycle sales leader with 10+ years driving net-new revenue growth across SMB, mid-market, and enterprise segments. Proven track record building books of business from scratch, consistently exceeding quota, and managing complex sales cycles from prospecting to close. Structured seller leveraging MEDDICC methodology, CRM analytics, and AI-enabled workflows to accelerate pipeline velocity and maximize ROI-driven outcomes.
Overview
10
10
years of professional experience
Work History
Western Region Sales Manager
SOLTECH
Emeryville, CA
02.2022 - Current
- Own full-cycle sales across 13-state Western territory with $1.8M annual goal; pacing toward $2.4M through strategic account expansion and vertical targeting
- Achieved 346% of January 2026 sales goal YoY and 104% in February, demonstrating accelerated pipeline velocity and disciplined execution
- Generated $1.07M (2024) and $1.0M+ (2025) with record 300–400% attainment months, consistently outperforming regional benchmarks
- Re-engaged and recaptured multi-year dormant accounts within a 2-year business cycle, rebuilding trust through structured lead nurturing and value-driven reactivation strategy
- Increased average deal size by shifting toward higher-ticket enterprise solutions and bundled offerings
- Built and expanded net-new pipeline, generating 5,000+ qualified leads and scaling a 70K+ audience base through targeted outbound and strategic marketing alignment
- Implemented MEDDICC deal inspection to improve forecast accuracy, strengthen qualification discipline, and increase close rates
- Delivered 200+ executive presentations, translating technical solutions into measurable business growth impact
- Optimized outbound conversion and deal velocity using AI-enabled workflow tools (ChatGPT, CRM analytics, sequencing automation, content personalization)
- Strengthened and polished rep network (10–12 direct agencies; 41 marketing oversight), improving accountability, communication cadence, and territory penetration
Business Development Specialist
California Delivery Inc
San Franscico, CA
08.2019 - 06.2021
- Closed recurring 4–5 figure subscription contracts through consultative SMB sales
- Managed onboarding, renewal, and upsell cycles across growing account portfolio
- Built structured renewal cadence that improved retention and account expansion
- Used CRM analytics and automation to reduce churn and increase account lifetime value
Sales Executive
24 Hour Fitness
Richmond, CA
05.2016 - 02.2021
- Consistently exceeded monthly and annual quota through disciplined prospecting and referral generation
- Developed high-volume SMB acquisition playbook focused on velocity and objection handling
Skills
- Net-New Business Development
- Full Sales Cycle Ownership (Prospect -> Close)
- SMB & Mid-Market Growth Strategy
- Executive & C-Level Selling
- Structured Sales Methodology (MEDDICC)
- AI-Driven Prospecting & Workflow Optimization
- Data-Driven Prospecting & Workflow Optimization
- Data-Driven Pipeline Forecasting
- Vertical GTM Strategy
- ROI-Based Solution Selling
- CRM & Sales Operations Disicipline
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Accomplishments
346% January 2026 Goal Attainment (YoY) | 104% February
On pace toward $2.4M on $1.8M Territory Target
Timeline
Western Region Sales Manager
SOLTECH
02.2022 - Current
Business Development Specialist
California Delivery Inc
08.2019 - 06.2021
Sales Executive
24 Hour Fitness
05.2016 - 02.2021