MARIA EUGENIA FERRIGNO
Summary
Strategic media, advertising operations, and branded content leader with 9+ years of experience developing and executing integrated media solutions for leading brands across TV, streaming, social, and digital platforms. Proven track record driving revenue growth, optimizing cross-functional workflows, managing multimillion-dollar campaigns, and translating business objectives into scalable media strategies and measurable client outcomes.
Overview
11
11
years of professional experience
1
1
Certification
Work History
360 MARKETING MANAGER
TELEVISAUNIVISION
MIAMI, Florida
01.2024 - Current
- Directed end-to-end campaign operations for leading advertisers, aligning internal and external teams for outcome-driven initiatives.
- Delivered multimillion-dollar integrated media solutions, including Coca-Cola's $2M+ campaign investment, achieving client objectives, platform capabilities, and audience engagement across TV, local stores, experiential & social platforms.
- Formulated data-driven creative and media strategies for UHC that optimized campaign performance across digital platforms, strengthening long-term client partnerships and year-over-year advertiser investment.
- Generated incremental revenue through strategic upsell initiatives and cost-efficient solutions, expanding existing client partnerships by over $400K across key account.
- Partnered with cross-functional teams to implement strategic adjustments, improving campaign performance and client results.
- Collaborated with internal teams to devise buying strategies for advertising programs in social and digital environments.
- Maintained strong relationships across workflows from pre-sale strategy through launch, ensuring effective delivery tracking and performance analysis.
- Developed executive-level pitch materials into concise, client-facing presentations.
DIGITAL MARKETING MANAGER
TELEVISAUNIVISION
01.2021 - 12.2023
- Established and developed social media team in collaboration with VP to optimize workflows.
- Launched innovative monetization models through TikTok partnerships, generating millions in revenue.
- Created first commerce-driven social campaign for Walmart, achieving over 14,000 sales.
- Pitched and activated new streaming and social products within brand partnerships for seamless integration.
- Trained partner solutions teams on digital platform capabilities and best practices for campaign execution.
- Selected for special task force focusing on metaverse, NFT, and Web 3 technologies to drive revenue.
- Managed over $10 million in branded and editorial digital campaigns for major advertisers including Coca-Cola, Google, Walmart, UHC, and McDonald's.
SALES & MARKETING
CITCH STARTUP
01.2021 - 12.2022
- Advised creator-focused startup on marketing strategy, creator monetization, business partnerships, and user experience.
- Supported platform strategy designed to help creators structure and deliver successful brand partnerships.
- Served as creative and sales consultant across positioning, partnership development, and go-to-market strategy.
ASSOCIATE MARKETING MANAGER
TELEVISAUNIVISION
01.2020 - 12.2020
- Content creative leader of +23 social branded content campaigns including Tier 1 partners in Retail, Pharma, CPG and Tech.
- Served as Paid Analyst for Facebook, Instagram, Twitter and YouTube, created media plan, monitored campaign optimization, and developed post-mortem reports.
- Storyteller support for day-to-day brainstorming and content strategies for pre-sales opportunities with turnarounds of 48-72 hours where it normally takes 1-2 weeks.
- Led Twitter Amplify campaigns from strategy to execution, overseeing content development, communication workflows, and programming to maximize branded engagement.
SOCIAL MEDIA SPECIALIST
TELEVISAUNIVISION
10.2018 - 10.2018
- Developed, implemented and managed social media strategies based on KPIs.
- Used social media tools to optimize content, based on data and benchmarks.
- Managing and leading communication with 3rd party vendors such as videographers, editors, graphic designers, analysts and other internal teams to meet deadlines.
- Created social media content strategies for branded content campaigns including copies in English and Spanish.
SOCIAL MEDIA PRODUCER
TELEVISAUNIVISION
01.2017 - 12.2017
- Responsible for creating innovative social media content on Univision digital platforms during live events such as Latin GRAMMY, Premio Lo Nuestro and Premios Juventud.
- Managed social media brand integrations and custom creation while creating impactful storytelling aligned with brand messaging.
- Developed editorial calendars for partners, influencers and talent in english and spanish.
E-COMMERCE SALES DIRECTOR
TUDESCUENTON.COM
01.2015 - 12.2016
- Directed digital marketing strategies to increase e-commerce revenue through targeted online campaigns.
- Utilized KPI tracking and Google Ads insights to enhance customer acquisition and optimize sales conversions.
- Led sales team to achieve key performance indicators consistently.
- Established strategic partnerships and curated local experiences with exclusive offers to elevate brand visibility.
Education
Bachelor's - Mass Communication, Audiovisual Arts
Andres Bello Catholic University
01-2012
Skills
- Client Relationship Management
- Media operations
- Team Leadership
- Campaign management and optimization
- Audience strategy
- Data analysis and reporting
- Executive presentations
- AI and emerging technologies
- Resourcefulness
- Curiosity and continuous learning
- Change management
- Awareness and adaptability
Certification
- AI Coder: Complete Claude Code & Coding Agents Course, Udemy — Currently Pursuing
- Generative AI & Agentic AI For Leaders & Founders, Udemy
- Mastering Negotiation and Influence, MIT Sloan School of Management
- Certificate in Metaverse Expert 2022, Blockchain Council
- Advertising and Marketing Communication Strategy, Kellogg School of Management
- Content Marketing with T Brand Studio, The New York Times
- Twitter Flight School Video Badge
- Certificate in Social Media Marketing, Miami Ad School
Platforms & Tools
- Meta Ads Manager
- TikTok Ads Manager
- YouTube
- Google Ad Manager
- Nielsen
- Comscore
- Shareablee
- EDO
- Excel
- PowerPoint
- Salesforce
- Airtable
- AI tools: ChatGPT, Claude, Copilot.
Awards
- Walmart 'CON TODO', Silver Telly Winner Branded Content General-Influencer & Celebrity, 2022
- Coca-Cola Summer Backlot, Bronze Telly Winner Series online, 2022
- Google 'Pixel 5', SILVER TELLY for Branded Content, 2020
- Google Latin Grammy 2020, Silver Addy District Award Winner, 2020
- Mazda 'Camino a la Meta' with Jaime Gabaldoni Campaign, SILVER TELLY WINNER, 2019
- Google 'Pixel 3' with Sech, GOLD TELLY WINNER, 2019
Timeline
360 MARKETING MANAGER
TELEVISAUNIVISION
01.2024 - Current
DIGITAL MARKETING MANAGER
TELEVISAUNIVISION
01.2021 - 12.2023
SALES & MARKETING
CITCH STARTUP
01.2021 - 12.2022
ASSOCIATE MARKETING MANAGER
TELEVISAUNIVISION
01.2020 - 12.2020
SOCIAL MEDIA SPECIALIST
TELEVISAUNIVISION
10.2018 - 10.2018
SOCIAL MEDIA PRODUCER
TELEVISAUNIVISION
01.2017 - 12.2017
E-COMMERCE SALES DIRECTOR
TUDESCUENTON.COM
01.2015 - 12.2016
Bachelor's - Mass Communication, Audiovisual Arts
Andres Bello Catholic University