Manny J. Andrade
Pittsburg,CA
Summary
Results-oriented Media Operations Manager with expertise in digital advertising operations. Skilled in managing cross-functional teams and implementing scalable systems that enhance campaign visibility and reduce errors. Demonstrated success in optimizing campaign performance and improving operational efficiency across digital media channels. Strategic focus on delivering impactful advertising solutions while effectively managing budget allocations and vendor relationships.
Overview
1
1
Certification
28
28
years of professional experience
Work History
Senior Media Operations Manager | Programmatic Activation | Campaign Manager 360 | Digital Advertising Technology
Dentsu
12.2022 - 08.2026
- Managed Campaign Manager 360 (CM360) implementation, campaign trafficking, QA, creative launches, troubleshooting, and optimization.
- Led media technology operations supporting enterprise clients across complex digital advertising initiatives from planning through execution.
- Championed website tagging strategies through collaboration with clients, developers, and analytics teams, implementing measurement solutions that aligned with business objectives using GTM and Floodlight tracking.
- Worked closely with Integral Ad Science (IAS) to implement and validate brand safety, viewability, fraud prevention, and campaign measurement solutions.
- Led and mentored an offshore Ad Operations team responsible for campaign trafficking, quality assurance, troubleshooting, and timely campaign delivery.
- Served as the primary escalation point for complex issues involving tags, creatives, tracking, reporting, and campaign delivery.
- Built reporting frameworks and operational dashboards to enhance campaign visibility and support informed stakeholder decision-making.
- Developed QA standards, operational playbooks, and workflow improvements to standardize campaign execution and minimize errors.
- Collaborated with Media, Analytics, Client Services, Engineering, and external vendors to deliver scalable advertising technology solutions and exceptional client service.
Media Manager / Sr. Tech Operations Specialist
Quantcast
03.2011 - 08.2022
- Launched a performance optimization program that increased CTR by 0.55% and engagement by 10%.
- Managed trafficking, QA, and reporting for paid media campaigns across CM360, DV360, and other platforms, ensuring accuracy and timely delivery.
- Designed and implemented a creative QA process that reduced trafficking errors by 95%.
- Developed workflows and playbooks for commercialization of new creative products, enhancing project clarity and execution.
- Acted as SME for product and engineering teams, helping define a creative management app.
- Developed and QA mobile ad tags and creatives, ensuring compatibility and performance across mobile platforms.
- Led quarterly training sessions and process updates for creative and operations teams, fostering skill development and alignment on best practices.
Communications Specialist
Acxiom
08.2008 - 12.2010
- Implemented and optimized campaigns using Google DCM, Right Media, and Invite Media.
- Executed trafficking processes for digital advertising campaigns, including reporting and analysis, to ensure timely full delivery.
- Performed quality assurance on digital assets for compliance and generated tracking tags for analytics and retargeting.
Ad Tech Roles (Various)
SportsLine, The Outdoor Channel, The Enthusiast Network
01.1999 - 08.2008
- Advanced through roles in digital advertising operations, enhancing operational understanding.
- Gained practical skills through direct involvement in various tasks. in trafficking, creative QA, and campaign performance optimization.
- Handled and set up technical equipment for live broadcasts and events. for live sports broadcasts and outdoor programming.
Education
Bachelor of Arts - Media Studies, Educational Technology, Graphic Design, Telecommunications
San Diego State University
San Diego, CA05-1998
Skills
- Campaign optimization
- Media operations strategy
- Tag management
- Data analysis
- A/B testing
- Operational QA
- Workflow automation
- Ad Operations Leadership
- Cross-Functional Team Leadership
- Client Relationship Management
- Vendor collaboration
- Budget management
- Training Facilitation
- Talent Development
Certification
- Google Campaign Manager 360 Certified
- Google Analytics Certified
Tools And Platforms
- CM360
- DV360
- GTM
- Google Analytics
- Workfront
- Prisma
- IAS
- DoubleVerify
- Moat
- NexD
- Airtory
- Excel
- PowerPoint
- Jira
- Slack
- Teams
Timeline
Senior Media Operations Manager | Programmatic Activation | Campaign Manager 360 | Digital Advertising Technology
Dentsu
12.2022 - 08.2026
Media Manager / Sr. Tech Operations Specialist
Quantcast
03.2011 - 08.2022
Communications Specialist
Acxiom
08.2008 - 12.2010
Ad Tech Roles (Various)
SportsLine, The Outdoor Channel, The Enthusiast Network
01.1999 - 08.2008
Bachelor of Arts - Media Studies, Educational Technology, Graphic Design, Telecommunications
San Diego State University