HAMPTON HICKS
Fort Worth,TX
Summary
Senior Programmatic Campaign Manager driving strategic execution and optimization of digital advertising. Leverages data analysis to enhance campaign performance and align with client objectives while mentoring team members and fostering collaboration across departments.
Overview
8
8
years of professional experience
Work History
Senior Programmatic Campaign Manager
Inuvo, Inc.
07.2024 - Current
- Led strategy, execution, and optimization of programmatic advertising campaigns to enhance performance and achieve client objectives.
- Managed campaign pacing, budgets, and KPI performance to ensure alignment with strategic goals.
- Analyzed campaign data and provided actionable recommendations that informed future campaign strategies.
- Partner with Sales, Product, Engineering, and Client Success teams.
- Mentor team members and support process improvements.
Programmatic Campaign Manager
Inuvo, Inc.
10.2021 - 07.2024
- Oversaw full lifecycle of programmatic campaigns, ensuring alignment with client objectives.
- Optimized campaigns using Xandr and Beeswax by FreeWheel.
- Generated campaign reports and conducted campaign QA to ensure performance accuracy.
- Worked directly with clients and internal stakeholders.
- Earned promotion to Senior Programmatic Campaign Manager by demonstrating effective leadership in campaign management.
Marketing & Special Events Coordinator
Barbara/Jean
01.2019 - 01.2021
- Planned and organized various special events for diverse clientele.
- Coordinated logistics, including venue selection and vendor management.
- Managed event budgets and ensured adherence to financial guidelines.
- Coordinated social media, email marketing, events, website content, and creative assets to enhance brand visibility and engagement.
Production Associate
Dillard's Corporate
01.2019 - 12.2019
- Implemented merchandising strategies to enhance product visibility and drive customer engagement.
Education
Bachelor of Science - Marketing, Management
University of Arkansas, Sam M. Walton College of Business
Fayetteville, AR05-2019
Skills
- Campaign optimization
- Audience targeting
- Performance reporting
- Budget management
- Effective communication
- Xandr and Beeswax expertise
- Salesforce proficiency
- Data analysis
- Project management
- Microsoft Excel proficiency
- Digital asset design
- Visual content creation
Timeline
Senior Programmatic Campaign Manager
Inuvo, Inc.
07.2024 - Current
Programmatic Campaign Manager
Inuvo, Inc.
10.2021 - 07.2024
Marketing & Special Events Coordinator
Barbara/Jean
01.2019 - 01.2021
Production Associate
Dillard's Corporate
01.2019 - 12.2019
Bachelor of Science - Marketing, Management
University of Arkansas, Sam M. Walton College of Business