Strategic digital marketing operations leader skilled in managing multi-million dollar media budgets and executing data-backed strategies that drive ROI. Recognized for influencing senior executives and optimizing marketing processes to deliver scalable results. Committed to building high-performing teams that elevate organizational performance and operational excellence.
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Hi, I’m
MICHELLE DERONDE
Richardson,USA
Summary
Overview
1
Certification
18
years of professional experience
Work History
AMN Healthcare Inc.Dallas, TX
Senior Manager, Digital Marketing Operations
01.2022 - Current
Job overview
- Lead multi-channel paid media strategy and execution across B2B and B2C programs, aligning investment, audience strategy, and campaign optimization and AI initiatives with business KPIs and ROI objectives.
- Manage monthly media budgets up to $1M, optimizing investment through strategic bidding, A/B testing, personalization, performance analysis, and continuous campaign optimization.
- Drive operational efficiencies across marketing processes, reporting, technology, campaign execution, and measurement to improve scalability and performance.
- Lead marketing analytics initiatives that evaluate campaign and business performance, transforming complex data into actionable insights for strategic and executive decision-making.
- Influenced senior stakeholders and strategic partners to adopt modern marketing measurement methodologies and processes, enhancing decision-making and performance metrics.
- Provide leadership and mentorship to marketing and analytics professionals, fostering a high-performance culture focused on innovation, accountability, and business impact.
- Maintain financial oversight of vendor relationships and contracts, ensuring disciplined spending, transparency, performance accountability, and strategic value.
Shift DigitalPlano, TX
Senior Digital Program Manager
05.2019 - 01.2022
Job overview
- Increased annual program budget by $1.6M in one year by redesigning and relaunching the program with improved requirements, communication processes, provider strategy, and enrollment technology.
- Managed program strategy, vendor relationships, budgets, communications, and implementation to ensure stakeholder alignment and successful execution of complex initiatives.
- Led digital advertising initiatives and program enhancements that increased dealer engagement and marketing effectiveness.
- Directed digital marketing programs supporting Toyota dealership engagement, brand visibility, enrollment, and program growth across a complex national stakeholder environment.
- Influenced senior leaders, dealers, internal teams, and external partners to drive adoption of new processes, program requirements, and strategic initiatives.
- Partnered with Toyota and internal stakeholders to communicate program strategy to the field, develop and test enhancements, and benchmark performance.
- Facilitated internal and external training programs that increased program expertise, product awareness, and stakeholder confidence.
ReachLocalPlano, TX
Manager, Social Advertising
06.2017 - 05.2019
Job overview
- Directed paid social performance strategy, using live campaign data, experimentation, and optimization to improve results and reduce acquisition costs.
- Led a team of 10 paid media professionals responsible for audience acquisition, media planning, campaign execution, optimization, and performance reporting.
- Developed scalable processes and solutions to enhance departmental efficiency and optimize campaign performance.
- Refined media processes and workflows with Senior Product Managers and cross-functional leadership to enhance operational effectiveness.
- Mentored team members in paid media strategy and analytics, fostering skills in optimization and client management for performance-driven decision-making.
ReachLocalPlano, TX
Senior Digital Marketing Expert
07.2014 - 06.2017
Job overview
- Developed and executed multi-channel digital marketing strategies designed to increase brand awareness, conversions, and ROI.
- Managed campaign performance across multiple publishers, optimizing media investment to align with client KPIs and business objectives.
- Led performance reviews with clients, translating campaign analytics into strategic recommendations and optimization plans.
- Advised clients on digital advertising strategies, website content and design, SEO, and online/offline marketing to leverage emerging digital opportunities.
- Built trusted client relationships, serving as strategic advisor on digital marketing growth initiatives to drive client success.
Blur GroupDallas, TX
Senior Exchange Account Manager
07.2013 - 06.2014
Job overview
- Managed strategic client relationships and oversaw execution of marketing, advertising, technology, and professional-services projects to meet client objectives.
- Supported growth of million-dollar client accounts through strategic relationship management and customized solutions.
- Consulted with clients on marketing strategies and project direction, aligning solutions with their business goals and budgets.
- Directed project scope, budgets, timelines, deliverables, stakeholder communications, and internal expert resources from conception through completion.
Research NowPlano, TX
Team Lead, Client Services
03.2011 - 07.2013
Job overview
- Led and developed 20 direct and indirect reports, providing coaching, training, performance management, hiring, and professional development.
- Built trusted client and executive relationships and influenced senior stakeholders to support strategic roadmaps and complex deliverables.
- Oversaw 40–50 concurrent client research projects, managing budgets, timelines, vendors, and ensuring quality and on-time delivery.
- Coordinated domestic and international vendors and cross-functional teams for successful execution of complex client programs.
- Implemented new processes, reporting capabilities, and product initiatives to enhance operational efficiency and align with business objectives.
Research NowPlano, TX
Senior Project Manager
06.2008 - 03.2011
Job overview
- Led and developed 20 direct and indirect reports, providing coaching, training, performance management, hiring, and professional development.
- Oversaw 40–50 concurrent client research projects, managing budgets, timelines, vendors, quality, profitability, and delivery.
- Implemented new processes, reporting capabilities, and product initiatives to enhance operational efficiency and align with business objectives.
- Built trusted client and executive relationships and influenced senior stakeholders to support strategic roadmaps and complex deliverables.
Education
UNIVERSITY OF NORTH TEXASDenton, TX
Bachelor of Arts from Advertising
University Overview
Skills
- Multi-Channel Paid Media
- Campaign optimization
- Media strategy
- Google Ads
- Microsoft Ads
- Meta Suite
- AI-Driven Insights
- Marketing analytics
- Performance reporting
- A/B Testing
- ROI Analysis
- Marketing Measurement
- Digital Media Strategies
- Audience Acquisition
- Budget management
- Stakeholder management
- Client management
- Vendor Management
- Project Management
- Process Improvement
- Strategic planning
- Data Visualization
- Marketing Data Analytics
- Google Analytics
- Google Tag Manager
- Team leadership
- Team Leadership
- Vendor Management
- Process Improvement
- Project Management
- Team Leadership
Certification
- Google Ads Search Certification
Availability
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Timeline
Senior Manager, Digital Marketing Operations
AMN Healthcare Inc.
01.2022 - Current
Senior Digital Program Manager
Shift Digital
05.2019 - 01.2022
Manager, Social Advertising
ReachLocal
06.2017 - 05.2019
Senior Digital Marketing Expert
ReachLocal
07.2014 - 06.2017
Senior Exchange Account Manager
Blur Group
07.2013 - 06.2014
Team Lead, Client Services
Research Now
03.2011 - 07.2013
Senior Project Manager
Research Now
06.2008 - 03.2011
UNIVERSITY OF NORTH TEXAS
Bachelor of Arts from Advertising