Mara MacDonald
Lake Orion,MI
Summary
Veteran Journalist with the ability to engage and connect with audiences on all platforms. Extensive experience covering complex issues and stories with national implications. Strong performer under high stress situations resulting in high viewership and multiple awards.
Overview
29
29
years of professional experience
Work History
Reporter
WDIV-TV NBC
Detroit, MI
04.2004 - Current
Lead Reporter at top NBC affiliate. Led coverage of multiple major national stories resulting in Murrow, Emmy and MAB awards. A strong writer who performs under extreme deadline pressure. A dynamic live storyteller with the ability to break down complex issues quickly.
- Communicated with and responded to audiences to build trust and enhance impact of news coverage.
- Established credibility with sources by building strong relationships, resulting in exclusive interviews and scoops.
- Covered breaking news events effectively, ensuring timely updates for audiences while maintaining factual accuracy and journalistic integrity.
- Investigated important community issues and put together well-received reports.
- Participated in community events as a representative of the publication, fostering positive relationships between the news outlet and its audience members.
Reporter
WITI-TV FOX
Milwaukee
03.2001 - 04.2004
Lead Reporter
Reporter
WRIC-TV ABC
Richmond, VA
03.1998 - 03.2001
Lead Reporter
Reporter
WLNS-TV CBS
Lansing, MI
03.1995 - 03.1998
Lead Reporter
Education
Bachelor Of Arts - Diplomacy And Foreign Affairs
Miami University
Oxford, OHSkills
- Storyteller
- Writing for broadcast, print and socials
- Video production
- Copy editing
- Editorial decision maker
- News Cycle Management
- Social Media Management
- Multimedia journalism
- Analytical mindset
- Cultural Awareness
- Issue Research
- Drone operation
- Proofreading expertise
- Editorial writing
- Deadline Management
- Information Analysis
Timeline
Reporter
WDIV-TV NBC
04.2004 - Current
Reporter
WITI-TV FOX
03.2001 - 04.2004
Reporter
WRIC-TV ABC
03.1998 - 03.2001
Reporter
WLNS-TV CBS
03.1995 - 03.1998
Bachelor Of Arts - Diplomacy And Foreign Affairs
Miami University