Mara Mustola
Mill Valley
Summary
Dynamic Sales and Operations Executive with over a decade of experience driving revenue growth and optimizing supply chain operations domestically and internationally. Expertise in negotiating and closing complex, high-value deals with prominent clients, resulting in significant seven-figure revenue increases. Renowned for architecting innovative sales strategies and enhancing operational infrastructures through data-driven insights, leading to improved margin performance. A collaborative cross-functional leader committed to aligning teams and strengthening partnerships, consistently delivering sustained business expansion in a rapidly evolving market landscape.
Overview
20
20
years of professional experience
Work History
Director of Sales & Business Development
Spacecraft Product Lab
06.2024 - Current
- Built and developed domestic supply chains to support custom apparel production
- Generated $1M+ in new business within first year
- Expanded distributor channel partnerships and secured high-profile client accounts
- Identified and sourced new product concepts from ideation through development
- Migrated and restructured CRM system to improve sales tracking and growth analytics
- Leveraged industry platforms to generate new leads and close multiple contracts
- Represented company at national trade shows, establishing key client relationships and securing future contracts
Director of Sales & Operations
Golden Goods USA
San Francisco, CA
07.2012 - 04.2024
- Led sales strategy and operational execution for branded merchandise and product manufacturing
- Drove sustained revenue growth by identifying new markets and expanding key accounts
- Developed sales forecasts and inventory plans to align production with demand
- Oversaw end-to-end supply chain operations including sourcing, procurement, logistics, and vendor management
- Negotiated supplier agreements to improve margins and ensure quality control standards
- Streamlined operational workflows, reducing excess inventory and increasing efficiency
- Implemented KPI tracking and analytics reporting to guide executive decision-making
- Fostered cross-functional collaboration between sales, production, marketing, and logistics teams
- Built and mentored internal teams in high-growth environments
Online Marketing Manager
Cinder Block, LLC
Oakland, CA
06.2011 - 12.2011
- Developed and executed integrated digital marketing strategies across paid and organic channels
- Managed Google Ads and social media campaigns, optimizing performance to maximize ROI
- Implemented SEO strategy and conducted ongoing keyword research to improve search rankings
- Led content strategy and managed social media presence to grow audience engagement
- Partnered with e-commerce team to optimize product pages and conversion funnels
- Monitored campaign analytics and adjusted budgets for maximum cost efficiency
- Cultivated influencer partnerships to expand brand reach
Project Manager
Hi Fidelity Entertainment
Corte Madera, CA
04.2008 - 06.2011
- Produced custom merchandise programs for major-label recording artists
- Forecasted tour-based merchandise projections using ticket sales and venue capacity data
- Managed merchandise production schedules and vendor coordination
- Built and managed social media campaigns to drive incremental tour revenue
Account Representative
THX Ltd
San Rafael, CA
05.2006 - 04.2008
- Managed cinema, home theater, and professional studio accounts
- Coordinated certification testing schedules and project tracking
- Processed billing, purchase orders, and marketing material distribution
- Maintained account documentation using Catalyst and Excel systems
Education
Bachelor of Arts - Psychology
California State University, Chico
Skills
- Revenue Growth Strategy
- Business Development
- Sales Forecasting & Analytics
- Supply Chain & Logistics Management
- Vendor & Contract Negotiation
- Inventory Optimization
- CRM Systems & Data Infrastructure
- Cross-Functional Leadership
- Merchandise Production & Product Development
- E-Commerce & Digital Marketing Strategy
Languages
English
Native or Bilingual
Timeline
Director of Sales & Business Development
Spacecraft Product Lab
06.2024 - Current
Director of Sales & Operations
Golden Goods USA
07.2012 - 04.2024
Online Marketing Manager
Cinder Block, LLC
06.2011 - 12.2011
Project Manager
Hi Fidelity Entertainment
04.2008 - 06.2011
Account Representative
THX Ltd
05.2006 - 04.2008
Bachelor of Arts - Psychology
California State University, Chico