Mara Sonnenschein
New York,NY
Summary
Focused Digital Media Producer with more than ten years of experience generating compelling concepts to reach key audiences. Talented at managing tight deadlines and coordinating with teammates to capture, edit and produce work. Seasoned expert at managing multiple marketing communication channels and maintaining updated knowledge of digital media trends to craft targeted content for maximum effect.
Overview
29
29
years of professional experience
Work History
Senior Digital Producer
MUSEUM OF JEWISH HERITAGE, MEMORIAL TO THE HOLOCAUST
07.2020 - 07.2022
- Edited video, audio and photos to enhance and complete post-production work for polished appearance.
- Managed website by developing and refining pages to enhance appearance and increase user experience.
- Organized and managed digital assets through regular maintenance and content archiving.
- Created engaging, compelling and on-brand audio and video content for digital channels.
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
- Collaborated with team to develop audio and visual material meeting user needs and production goals.
- Created weekly email blasts.
- Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations and difficult individuals to achieve objectives.
- Edited video, audio and photos to enhance and complete post-production work for polished appearance
- Devised social media strategies and outreach by generating content ideas and highly-visual digital marketing content
- Managed website by developing and refining pages to enhance appearance and increase user experience
Senior Manager for Communications
MUSEUM OF JEWISH HERITAGE, MEMORIAL TO THE HOLOCAU
07.2018 - 06.2020
- Created weekly email blasts.
- Aided with photography and videography, and collaborated to collect photo and video assets.
- Presented production ideas and determined creative scenarios for production and delivery.
- Assisted with media interviews, prepping guests and offering assistance with press preview equipment setup.
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Maintained in-depth understanding of industry practices and trends to best promote products.
Communications Coordinator
MUSEUM OF JEWISH HERITAGE, MEMORIAL TO THE HOLOCAU
08.2017 - 06.2018
- Wrote, edited, and posted content and managed SEO on Museum's websites mjhnyc.org and holocaustcurriculum.nyc
- Produced and edited video content for Museum's website, social media, and other outlets
- Created and sent bi-monthly event newsletters as well as other email marketing projects
- Produced and proofread print projects (ads, booklets, rack cards)
- Generated clear, concise and original verbiage for written communications.
- Helped edit and review content across internal platforms.
- Assisted with planning, production and execution of email blasts, digital signage boards, special event flyers and social media campaigns.
Senior Web Producer
COLLEGE BOARD
03.2008 - 04.2010
- Project lead on multiple large-scale projects with significant editorial components
- Wrote content, edited and proofread content from others to ensure its suitability for Web medium, audience and screen layout; posted content using various CMS and tagged content for SEO
- Led team of developers, proofreaders and producers in building corporate e-mails for various departments; scheduled all email campaigns
- Tested websites at different design and production stages to assess conformance with designs.
Web Producer
NBC WEATHER PLUS
04.2006 - 06.2007
- Wrote, edited and posted news stories and photo slideshows on www.weatherplus.com
- Ingested, edited and posted video on www.weatherplus.com
- Wrote blog entries on Weather Pulse blog; ghost-wrote blog entries for national meteorologists
Content Manager
ANSWERTHINK CONSULTING/HACKETT GROUP
09.1998 - 03.2006
- Created client extranet portals for 24-hour communication and document storage for projects
- Approved, reviewed and edited content flowing to website.
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Managed content distribution to online channels and social media platforms.
- Wrote training guides and was key presenter at new hire orientation
Associate New Media Editor
STRATEGIC INTERACTIVE GROUP
12.1996 - 09.1997
- Managed content for several different AT&T, IBM, and Adobe Web sites
- Edited copy from diverse writers to maintain standard voice
- Prepared, rewrote, and edited pieces to improve readability and impact.
- Determined readiness of written pieces, made changes, and approved final versions for publication.
Production Program Coordinator
UNIVERSITY OF SOUTHERN CALIFORNIA, School of Cinema
09.1993 - 07.1996
- Provided ongoing direction and leadership for program operations.
- Wrote internal film school newsletter and managed student internship program.
- Collaborated with other program coordinators to achieve consistency in program objectives and services.
- Tracked and reported expenses accurately to manage program budgets.
- Assisted with grant writing and fundraising efforts to secure funding and sustain program long-term.
Education
MFA - Cinema-Television
University of Southern California
Los Angeles, CA05.1993
Bachelor of Arts - French
University of Michigan - Ann Arbor
Ann Arbor, MI05.1990
Skills
- Print and Digital Media
- Digital Video
- Continuous Improvements
- Video Editing Software
- Production Scheduling
- Video Production Oversight
- Pre- and Post-Production Proficiency
- Effective Interviewer
- Screenwriting Expertise
Timeline
Senior Digital Producer
MUSEUM OF JEWISH HERITAGE, MEMORIAL TO THE HOLOCAUST
07.2020 - 07.2022
Senior Manager for Communications
MUSEUM OF JEWISH HERITAGE, MEMORIAL TO THE HOLOCAU
07.2018 - 06.2020
Communications Coordinator
MUSEUM OF JEWISH HERITAGE, MEMORIAL TO THE HOLOCAU
08.2017 - 06.2018
Senior Web Producer
COLLEGE BOARD
03.2008 - 04.2010
Web Producer
NBC WEATHER PLUS
04.2006 - 06.2007
Content Manager
ANSWERTHINK CONSULTING/HACKETT GROUP
09.1998 - 03.2006
Associate New Media Editor
STRATEGIC INTERACTIVE GROUP
12.1996 - 09.1997
Production Program Coordinator
UNIVERSITY OF SOUTHERN CALIFORNIA, School of Cinema
09.1993 - 07.1996
MFA - Cinema-Television
University of Southern California
Bachelor of Arts - French
University of Michigan - Ann Arbor
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