Marcella Robinson
Atlanta,GA
Summary
Motivated Sales and Marketing Executive with experience driving profits through relationship-building and targeted sales plans. Dedicated veteran at attracting new business and boosting retention through customer management, market research and on-point advertising campaigns. Background overseeing sales and marketing team motivation, development and daily activities.
Overview
14
14
years of professional experience
Work History
Complex Sales Manager
Sonesta International Hotels
Atlanta Airport North And South
08.2022 - Current
- Implemented effective forecasting techniques to accurately predict future revenue streams and inform strategic decision-making processes.
- Enhanced client retention rates by providing exceptional post-sale support services, such as regular check-ins and ongoing product education sessions.
- Negotiated contracts with key accounts, securing favorable terms that maximized profit margins while maintaining customer satisfaction levels.
Director of Sales and Marketing
EMBASSY SUITES ATLANTA AIRPORT
09.2016 - 08.2020
- Developed and implemented strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services
- Pursued and generated revenue through outside sales and marketing efforts by relentlessly identifying, developing and targeting new business partnerships
- Planned and oversaw advertising and promotion activities, including print and social media and recommended product positioning and pricing strategy to attain largest long-term market share.
- Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
Sales Manager
SHERATON GATEWAY HOTEL
09.2013 - 09.2016
- Solicit SMERF and Association Business to capitalize on revenue opportunities
- Achieved and exceed monthly room revenue goals
- Conduct site inspections with potential and/or existing clients
- Maximize profitability through effective selling strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
Complex Sales Manager
EMBASSY SUITES CENTENNIAL PARK/ HILTON GARDEN INN DOWNTOWN
12.2011 - 07.2013
- Maintained existing accounts and developed new accounts
- Conducted site tours for potential and existing accounts
- Achieved and exceeded room revenue goals
- Confirmed all contracts, rooming list and billing for groups.
Sales Manager
HILTON GARDEN INN
01.2010 - 12.2011
- Provide proposals, contracts and site inspections for clients
- Responsible for booking and maintaining SMERF and Government Accounts
- Conducted outside sales calls to increase room revenue.
Education
Accounting -
Florida A&M
Skills
- Key account development
- Service-driven sales
- Compelling leadership skills
- Microsoft Office
- Delphi
- SalesPro
- Contract Preparation
- Time Management
References
References Available Upon Request
Timeline
Complex Sales Manager
Sonesta International Hotels
08.2022 - Current
Director of Sales and Marketing
EMBASSY SUITES ATLANTA AIRPORT
09.2016 - 08.2020
Sales Manager
SHERATON GATEWAY HOTEL
09.2013 - 09.2016
Complex Sales Manager
EMBASSY SUITES CENTENNIAL PARK/ HILTON GARDEN INN DOWNTOWN
12.2011 - 07.2013
Sales Manager
HILTON GARDEN INN
01.2010 - 12.2011
Accounting -
Florida A&M