Marcella Robinson
Atlanta,GA
Summary
Motivated Sales and Marketing Executive with experience driving profits through relationship-building and targeted sales plans. Dedicated veteran at attracting new business and boosting retention through customer management, market research and on-point advertising campaigns. Background overseeing sales and marketing team motivation, development and daily activities.
Overview
14
14
years of professional experience
Work History
Complex Sales Manager
Sonesta International Hotels
2022.08 - Current
- Implemented effective forecasting techniques to accurately predict future revenue streams and inform strategic decision-making processes.
- Enhanced client retention rates by providing exceptional post-sale support services, such as regular check-ins and ongoing product education sessions.
- Negotiated contracts with key accounts, securing favorable terms that maximized profit margins while maintaining customer satisfaction levels.
Director of Sales and Marketing
EMBASSY SUITES ATLANTA AIRPORT
2016.09 - 2020.08
- Developed and implemented strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services
- Pursued and generated revenue through outside sales and marketing efforts by relentlessly identifying, developing and targeting new business partnerships
- Planned and oversaw advertising and promotion activities, including print and social media and recommended product positioning and pricing strategy to attain largest long-term market share.
- Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
Sales Manager
SHERATON GATEWAY HOTEL
2013.09 - 2016.09
- Solicit SMERF and Association Business to capitalize on revenue opportunities
- Achieved and exceed monthly room revenue goals
- Conduct site inspections with potential and/or existing clients
- Maximize profitability through effective selling strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
Complex Sales Manager
EMBASSY SUITES CENTENNIAL PARK/ HILTON GARDEN INN DOWNTOWN
2011.12 - 2013.07
- Maintained existing accounts and developed new accounts
- Conducted site tours for potential and existing accounts
- Achieved and exceeded room revenue goals
- Confirmed all contracts, rooming list and billing for groups.
Sales Manager
HILTON GARDEN INN
2010.01 - 2011.12
- Provide proposals, contracts and site inspections for clients
- Responsible for booking and maintaining SMERF and Government Accounts
- Conducted outside sales calls to increase room revenue.
Education
Accounting -
Florida A&M
Skills
- Key account development
- Service-driven sales
- Compelling leadership skills
- Microsoft Office
- Delphi
- SalesPro
- Contract Preparation
- Time Management
References
References Available Upon Request
Timeline
Complex Sales Manager
Sonesta International Hotels
2022.08 - Current
Director of Sales and Marketing
EMBASSY SUITES ATLANTA AIRPORT
2016.09 - 2020.08
Sales Manager
SHERATON GATEWAY HOTEL
2013.09 - 2016.09
Complex Sales Manager
EMBASSY SUITES CENTENNIAL PARK/ HILTON GARDEN INN DOWNTOWN
2011.12 - 2013.07
Sales Manager
HILTON GARDEN INN
2010.01 - 2011.12
Accounting -
Florida A&M
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