Marcey Seebaran

• Lead the strategy, development, and execution of a HubSpot-powered micro-internship for aspiring SDRs.
• Design a hands-on training curriculum focused on HubSpot CRM, sales automation, and pipeline management.
• Provide training and mentorship to Generation team members and learners to optimize sales processes.
• Align program objectives with Generation and HubSpot stakeholders to maximize impact.
• Analyze performance data to refine the program and improve learner outcomes.

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
• Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
• Increased brand awareness by developing and implementing strategic marketing campaigns.

• Led all onboarding, engagement, and cross-sell marketing email campaigns for new and existing clients, generating new business and increasing revenue.
• Worked across departments to surface and create additional go-to-market programs that increased awareness, reach, customer acquisition, and retention for core products through both direct and indirect channels.
• Tracked and delivered performance reports on lifecycle initiatives, providing insights and learnings to key stakeholders.
• Executed search engine marketing, advertising, and public relations campaigns to generate demand.
  Increased website traffic by an average of 54% each month using inbound marketing and SEO techniques.

• Planned 10 new product external launches and releases while managing cross-functional implementation of plan.
• Communicated value and position to sales team and developed tools to support selling process.
• Developed and implemented strategies to optimize product performance across all phases of product lifecycle, from launch to distribution.
• Cultivated and nurtured relationships with customers in strategic vertical markets to support ongoing definition of differentiated product value.
• Created product positioning and messaging to differentiate products in market and expand visibility.

Responsibilities:

• Developed region’s first annual Go-To-Market plan
• Executed marketing strategies to increase brand awareness, generate and nurture leads, and support business development efforts
• Analyzed and improved marketing initiatives based on KPIs
• Managed all aspects of planning NASA trade shows and promotional events
• Collaborated with sales to align on customer needs and expectations
• Created and monitored NASA’s annual marketing budget

Responsibilities:

• Compiled data for strategic sales & marketing plans, monthly reports, annual goals, sales budget, and forecast
• Devised sales plans specific to company’s goals and established KPIs
• Constructed digital marketing plans focused on inbound methodology
• Developed client retention and acquisition strategies
• Implemented use of HubSpot CRM within Sales and Marketing departments
• Provided mentorship and guidance to sales and marketing employees

Responsibilities:

• Developed clear marketing objectives and strategies in line with company goals
• Ensured all marketing materials followed brand guidelines and best-practices
• Worked alongside third-party marketing partners to update and maintain website design and functionality
• Evaluated effectiveness of marketing campaigns and made suggestions for improvements