Marcia McKai

• Designed branding and marketing materials for single-use breathalyzers and safety products.
• Created logos and merchandise, including t-shirts, stickers, and hats, to enhance brand visibility.
• Produced large-scale convention signage, tri-fold brochures, and packaging, ensuring brand consistency.
• Led packaging design for drink-spike test strips utilized by universities, health organizations and municipalities.

I directed and coded daily newscasts at KOMO TV, focusing on enhancing broadcast quality and operational efficiency.

• Actively proofread producer rundowns, scripts and news graphics while addressing issues with closed captioning, spelling, grammar and general quality of graphics.
• Juggled multiple tasks in the director's chair - including robotic camera and audio control operations, live communication with anchors, reporters and producers for flawless live broadcasts.
• Collaborated closely with producers to maintain high standards of quality assurance during broadcasts.

• Directed live news broadcasts, ensuring seamless production and adherence to high standards.
• Created all graphics and motion maps while managing a tech crew and studio operations.
• Edited and proofread website content for five years, upholding AP standards.
• Produced post-show QA reports to enhance broadcast quality and consistency.

• Directed multiple daily newscasts and live promotional segments, ensuring high production quality.
• Managed and trained production techs and camera operators to achieve optimal show excellence.
• Created engaging broadcast graphics using Photoshop, enhancing viewer engagement.
• Led post-show QA discrepancies to maintain high standards in broadcast quality.