Summary
Overview
Work History
Education
Skills
Websites
Languages
Personal Information
Timeline
Generic
MARCIE GORDON

MARCIE GORDON

4712 Highland Glen Court, Raleigh,North Carolina

Summary

Seasoned Communications and Marketing Director at the North Carolina Museum of History, adept in media outreach and strategic planning. Leveraged innovative strategies to enhance brand visibility, fostering organizational growth. Excelled in leadership, secured monthly local and national media placements, and cultivated key partnerships—proven track record in nonprofit leadership and community outreach, driving significant public relations results, and stakeholder engagement.

Overview

35
35
years of professional experience

Work History

Board Member: Leadership, Public Relations Focus

Various Non-Profit Boards
Raleigh, NC
01.1990 - Current
  • Director of Public Relations for the National Students of AMF from 2007 to 2011.
  • Public Relations Chair, Celebrate NC Wines, 2006 - 2008.
  • Media Relations Chair, Grand Opening, Board Member, Historic Yates Mill, 2005 - 2006.
  • Media Relations Team, working with special guests (Grant Hill, Kathy Ireland, Arnold Schwarzenegger, Bon Jovi), and the media, Special Olympics World Wide Games, 1999.
  • Board Member, Leadership Nominating Committee Member, Public Relations Chair, Inaugural Ball Committee, Sustainer Co-Chair, Chorus, Junior League of Raleigh.
  • Young Associates Chair, 2-term Board Member, Statewide Membership Co-Chair, Event Chair, North Carolina Museum of History Associates, 1983 – 1993.

-Music Focus-

  • Prior Member of the Raleigh Master Chorale, 1990s, Alto.
  • Prior Member of the Junior League of Raleigh Chorus
  • Current Member of the Triangle Symphony Orchestra, Meredith College, Violin. Prior Member of the Raleigh Symphony Orchestra.

Director, Communications and Marketing

North Carolina Museum of History
Raleigh, North Carolina
01.2013 - 10.2024
  • Developed and implemented comprehensive communication strategies to enhance brand visibility and stakeholder engagement.
  • Directed successful marketing campaigns that increased visitation and brand awareness through strategic communication channels.
  • Managed and developed a team of communication and marketing professionals to achieve organizational goals.
  • Exceptional communication skills: adept at conveying complex ideas to diverse audiences, and fostering meaningful connections.
  • Strategic problem-solver: skilled in identifying creative solutions to overcome challenges and achieve objectives.
  • Strong relationship-building abilities: excels in nurturing partnerships with media stakeholders and community members.
  • Proficient in Meltwater, Microsoft Outlook, Google Analytics, social media, ad campaigns, and data analysis.
  • Managed media relations, leading to increased positive coverage, monthly media placements, and national placements, including The New York Times and PBS. These placements enhanced brand reputation and visibility.

Education

Bachelor of Arts - Political Science,Sociology,Music

UNC-Chapel HIll
Chapel Hill, NC

Arts Management Studies

American University
Washington, D.C.

Continuing Public Relations Studies

Duke University, UNC School of Journalism

Skills

  • Media Outreach
  • Organizational leadership
  • Organizational growth
  • Strategic planning
  • Innovation mindset
  • Talent development
  • Nonprofit experience
  • Strategic thinking
  • Leadership experience
  • Industry expertise
  • Public Relations
  • Community Outreach
  • Ad campaigns and sponsorship cultivation

Languages

French, Intermediate

Personal Information

Title: Director, Communications and Marketing

Timeline

Director, Communications and Marketing

North Carolina Museum of History
01.2013 - 10.2024

Board Member: Leadership, Public Relations Focus

Various Non-Profit Boards
01.1990 - Current

Bachelor of Arts - Political Science,Sociology,Music

UNC-Chapel HIll

Arts Management Studies

American University

Continuing Public Relations Studies

Duke University, UNC School of Journalism
MARCIE GORDON