Marco Caballero Herz
Tampa
Summary
Experienced Creative Director with a successful track record spanning over 20 years in the Latin American advertising industry. Skilled in leading creative teams and crafting impactful communication strategies for both internal and external projects. Demonstrated expertise in collaborating with global brands such as Scotiabank, New Balance, Umbro, and others. Possessing a deep understanding of Spanish-language communication and cultural insight, dedicated to delivering innovative and effective solutions.
Overview
23
23
years of professional experience
Work History
Chief Creative Officer
Zombieland Agency Content
02.2022 - Current
- Lead creative strategies and campaigns for global brands such as Scotiabank, New Balance, and Umbro
- Oversee a multidisciplinary team, ensuring alignment with client objectives and brand guidelines
- Position the agency as one of the fastest-growing creative boutiques in the Peruvian market
Chief Creative Officer
Agencia Independencia
09.2012 - 01.2022
- Helped rank the agency as the 3rd most effective independent agency in Latin America and the 19th globally (Effie Index 2018)
- Led award-winning campaigns recognized at Effie Latam Awards, Effie Peru, and Cannes Lions
Chief Creative Officer
Pragma DDB
01.2011 - 07.2012
- Directed campaigns that achieved accolades at Effie Peru, APAP, and El Ojo de Iberoamérica
- Built strong creative partnerships across clients and team members
Chief Creative Officer
Mayo Andina DraftFCB
04.2010 - 12.2010
- Directed Kraft Foods campaigns for the Andean region (Colombia, Peru, Ecuador)
- Oversaw creative initiatives that reinforced the brand's market presence
Chief Creative Officer
El Garaje Lowe
05.2007 - 04.2010
- Received over 30 APAP awards, as well as recognition from El Ojo de Iberoamérica and FIAP
Creative Copywriter
El Garaje Lowe
01.2005 - 04.2010
- Developed innovative content for award-winning advertising campaigns
Creative Copywriter
Mayo FCB
01.2002 - 12.2005
- Contributed to campaigns that earned national recognition through APAP awards
Education
Certificate - Film and Television Direction & Production
Escuela Peruana de la Industria Cinematográfica (EPIC)
12.2020
Professional Degree - Advertising Sciences
Instituto Peruano de Publicidad
12.2002
Graduated - Advertising Sciences
Instituto Peruano de Publicidad
12.2001
Skills
- Creative Direction
- Advertising & Marketing Communications
- Digital Marketing & Social Media Strategies
- Creative and Strategic Planning
- Creative writing
- Creative team leadership
- Strategic thinking
- Concept development
- Visual storytelling
- Deadline oriented
- Communications strategies
- Advertising campaigns
Projectsandachievements
- Freneticos, Founder and Curator of a research project dedicated to Peruvian vinyl records (1950s–1980s), covering genres such as mambo, rock, cumbia, and soul. The project has cultivated a dedicated following., Over 17,000 subscribers, Over 13,000 followers, Over 5,000 followers
- DJ and Music Curator, Selected and shared vintage Peruvian music at cultural events, promoting the country’s rich musical history.
Awards
- Effie Latam Awards
- Effie Peru
- Cannes Lions Finalist
- El Ojo de Iberoamérica
- FIAP
- APAP
Specializations
Escuela Peruana de la Industria Cinematográfica (EPIC), Lima, Peru, Certificate in Film and Television Direction & Production, 04/01/20, 12/31/20
Languages
Spanish
Native or Bilingual
English
Limited Working
Timeline
Chief Creative Officer
Zombieland Agency Content
02.2022 - Current
Chief Creative Officer
Agencia Independencia
09.2012 - 01.2022
Chief Creative Officer
Pragma DDB
01.2011 - 07.2012
Chief Creative Officer
Mayo Andina DraftFCB
04.2010 - 12.2010
Chief Creative Officer
El Garaje Lowe
05.2007 - 04.2010
Creative Copywriter
El Garaje Lowe
01.2005 - 04.2010
Creative Copywriter
Mayo FCB
01.2002 - 12.2005
Professional Degree - Advertising Sciences
Instituto Peruano de Publicidad
Graduated - Advertising Sciences
Instituto Peruano de Publicidad
Certificate - Film and Television Direction & Production
Escuela Peruana de la Industria Cinematográfica (EPIC)
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