Marco Shields
Tampa
Summary
Results-oriented professional with over 5 years in the sports betting industry, focusing on sports analytics, affiliate onboarding, and risk management. Advanced from entry-level analyst to consulting roles, delivering insights that enhance betting market strategies. Successfully onboarded and trained over 400 affiliates, equipping them with essential tools for success. Committed to leveraging data-driven strategies and fostering strong relationships to drive organizational growth.
Overview
4
4
years of professional experience
Work History
Risk Management Analyst
Player Profit
Sarasota
06.2025 - Current
- Developed and implemented comprehensive risk management strategies to identify, assess, and mitigate potential risks
- Monitored key risk indicators and implemented proactive measures to minimize potential losses or disruptions
- Created detailed reports on identified risks, their potential impact, and recommended actions for senior management review
Affiliate Marketing Manager
Player Profit
Sarasota
11.2024 - Current
- Leveraged social media platforms to engage with customers, build brand loyalty, and drive user-generated content (UGC)
- Developed and executed content marketing strategies to increase brand awareness and drive website traffic
- Collaborated with graphic designers and videographers to create visually appealing multimedia content
- Worked closely with the sales team to align content strategy with sales goals and support lead generation efforts
Sports Analyst & Customer Service Representative
StatAI
Sarasota
03.2022 - Current
- Managed day-to-day customer interactions, providing timely support and resolving complex user issues to ensure a seamless app experience.
- Generated, analyzed, and updated betting odds and lines to maintain competitive and accurate offerings within the platform.
- Identified, investigated, and resolved system or user-reported problems, coordinating with development and QA teams to implement effective solutions.
- Performed real-time line adjustments to optimize platform performance and profitability.
- Collaborated with cross-functional teams to refine app features, improve user experience, and support the launch and growth of StatAI.
Education
Bachelor's degree - International Business Marketing
University of Tampa
University of Tampa, FL05.2025
Skills
- Sports trading and market analysis
- Odds pricing and risk assessment
- Team collaboration
- Exposure assessment
- Internal audits
- Data interpretation
- KPI tracking
- Digital marketing strategies
- Content production and scripting
- Social media management
- Affiliate onboarding and acquisition
- Public speaking skills
- Customer support and relationship management
- Data-driven decision making
- Negotiation and marketing analytics
- Microsoft Excel proficiency
- AI utilization and data interpretation
Key Highlights
- Sports Analytics: Delivered high-level analysis for multiple sports companies and startups, providing data-driven insights that directly impacted betting lines and profitability.
- Risk Management: Recently supported Player Profit, a Florida-based sportsbook, in monitoring market exposure and ensuring operational compliance with internal risk policies.
- Affiliate Onboarding & Relationship Building: Successfully onboarded 400+ affiliates, creating training systems and one-on-one support to ensure confidence in promoting the platform effectively.
- Industry Knowledge: Deep understanding of betting markets, affiliate programs, sportsbook operations, and consumer behavior, gained through years of study and direct industry involvement.
- Growth-Oriented: Recognized for moving quickly from entry-level analyst to trusted consultant across multiple organizations, reflecting adaptability, initiative, and results-driven focus.
Timeline
Risk Management Analyst
Player Profit
06.2025 - Current
Affiliate Marketing Manager
Player Profit
11.2024 - Current
Sports Analyst & Customer Service Representative
StatAI
03.2022 - Current
Bachelor's degree - International Business Marketing
University of Tampa