Marcos Ochoa
Hackensack,NJ
Summary
Results-oriented professional with a passion for the gaming industry. Collaborative leader, communicator and operational partner with experience in multi-channel communications, retention & reactivation marketing and player journey optimization.
Overview
6
6
years of professional experience
Work History
CRM Analyst
Mohegan Digital
Uncasville, Connecticut
11.2024 - Current
- Create and deploy push and email communications supporting both ATL and BTL promotional campaigns, ensuring timely, targeted customer engagement.
- Build, execute, and maintain multiple Optimove lifecycle journeys to drive retention, reactivation and churn prevention across key touchpoints.
- Design, execute, and manage Xtremepush workflows focused on database conversion journeys, optimizing messaging logic and performance.
- Analyze customer data to identify trends and enhance engagement strategies.
BetMGM
Real-Time CRM Associate
Jersey City, NJ
09.2022 - 10.2024
- Create data-driven push notifications in real-time to increase player re-engagement and ensure player journey optimization.
- Strategize and execute triggered onsite messaging campaigns, resulting in seven-figure GGR.
- Develop and oversee Grandstand automation rules and use cases.
- Manage and deploy hyper-segmented target groups for communications across all channels.
- Monitor KPIs and provide feedback on the performance of CRM campaigns.
Public Information Assistant
Gusciora Administration
Trenton
08.2021 - 08.2022
- Manage the City's social media accounts (Instagram, Facebook, Twitter) through Sprout Social.
- Communicate to the City's residents, local and state media on behalf of the Mayor through press releases, community bulletins, the City's newsletter and more.
Atleto
Sports Intern
Ewing
06.2020 - 05.2022
- Lead the outbound sales call team comprised of seven interns to oversee teamwork and collaboration efforts.
- Manage Atleto's CRM database on HubSpot to ensure the organization of client information.
- Develop and execute marketing strategies to raise awareness for online app and promote it.
Education
Communication Studies - Public and Mass Media
The College of New Jersey
NJ05.2022
Skills
- Optimove Certified Professional
- XtremePush
- Braze
- Grandstand
- Campaign Management
- Performance Tracking
- Customer Segmentation
- Team Collaboration
- Recipient of the Communication Department "Promise of Achievement Award"
- Recipient of the Communication Department "Matthew Wasser Internship Award"
Timeline
CRM Analyst
Mohegan Digital
11.2024 - Current
BetMGM
Real-Time CRM Associate
09.2022 - 10.2024
Public Information Assistant
Gusciora Administration
08.2021 - 08.2022
Atleto
Sports Intern
06.2020 - 05.2022
Communication Studies - Public and Mass Media
The College of New Jersey