MARC MCDANIEL
Severna Park,MD
Summary
Dynamic sales leader with over 20 years of experience driving revenue growth in the commercial print, direct mail, packaging, and promotional products sectors. Proven track record in prospecting, cold calling, and securing C-level meetings, transforming accounts into sustainable revenue streams. Expertise encompasses the entire sales cycle, from lead generation to contract negotiation and fulfillment execution. Adept at collaborating with production, logistics, and supply chain teams to deliver innovative and impactful client solutions.
Overview
2027
2027
years of professional experience
Work History
Sales Executive
Greater Pacific Industries (GPI)
Bellevue, WA
01.2023 - Current
- Generate seven-figure annual revenue through proactive prospecting and distributor relationship development.
- Build and maintain a strong pipeline through outbound outreach and strategic networking.
- Manage end-to-end execution including pricing, overseas sourcing, production timelines, logistics, and delivery.
- Negotiate pricing and delivery schedules while maintaining margin objectives.
- Maintain structured forecasting and account management processes.
Vice President, Sales & Marketing
Cove Communications
Severna Park, MD
01.2017 - 01.2023
- Led new business development initiatives targeting nonprofit organizations nationwide.
- Conducted consistent prospecting and executive-level meetings to expand client base.
- Developed long-term sales plans for strategic accounts, resulting in multimillion-dollar growth.
- Transformed an emerging international nonprofit into a multimillion-dollar donor program with 70,000+ active donors.
- Managed the print production, data, mailshiop and logistics teams to execute direct mail and premium campaigns on schedule and within budget.
Vice President, New Business Development
Heartland Direct International (Division of Moore Response)
Tulsa, OK
01.2014 - 01.2017
- Expanded sales footprint beyond the Washington, DC region to secure national nonprofit accounts.
- Identified and pursued high-value prospects through consultative selling strategies.
- Delivered tailored commercial print and direct mail solutions aligned with client acquisition and fundraising goals.
- Strengthened competitive positioning through solution-based executive presentations.
Vice President, Sales, Co-Owner
Diamondback Direct
Severna Park, MD
01.2003 - 2014
- Scaled company revenue from $1 million to $25 million through aggressive business development and account expansion.
- Conducted cold calls, in-person meetings, and executive presentations to secure strategic accounts.
- Developed pricing strategies and negotiated contracts to meet profitability targets.
- Built long-term client relationships generating repeat and referral business.
- Mentored and coached sales representatives to improve close ratios and revenue growth.
Account Executive
Direct Impressions
Richmond
- Developed foundational expertise in commercial print production, estimating, procurement, and direct mail execution.
- DM Group – Account Executive
- EU Services – Estimator
- Production Solutions – Procurement & Production
Education
Bachelor of Science - Business & Communications
Towson University
Skills
- Commercial Print & Direct Mail Solutions
- Packaging & Promotional Products
- New Business Development & Cold Calling
- C-Level & Executive Presentations
- Contract Negotiation & Pricing Strategy
- Account Growth & Retention
- Pipeline Forecasting & CRM Management
- Sales Coaching & Mentorship
Timeline
Sales Executive
Greater Pacific Industries (GPI)
01.2023 - Current
Vice President, Sales & Marketing
Cove Communications
01.2017 - 01.2023
Vice President, New Business Development
Heartland Direct International (Division of Moore Response)
01.2014 - 01.2017
Vice President, Sales, Co-Owner
Diamondback Direct
01.2003 - 2014
Account Executive
Direct Impressions
Bachelor of Science - Business & Communications
Towson University