MARCUS CHANAY
Florence,NJ
Summary
Dynamic Senior Campaign Manager with extensive experience at Spotify, excelling in programmatic advertising and data analysis. Proven track record of generating $10.6 million in quarterly revenue while fostering strong client relationships. Proficient in Google Ad Manager and adept at optimizing campaign performance through actionable insights and strategic collaboration.
Overview
12
12
years of professional experience
Work History
Senior Campaign Manager
Spotify
New York, NY
03.2022 - Current
- Execute, manage, and optimize campaigns for agency clients (e.g., auction/exchange-based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations.
- Execute and enhance direct and programmatic advertising campaigns across various clients and platforms.
- Oversaw the campaign process and resolved challenges promptly.
- Served as client-facing expert and representative for campaign management team, ensuring clear communication and alignment with client goals.
- Develop and maintain strong relationships with clients to ensure their satisfaction and loyalty.
- Managed a substantial portfolio generating quarterly revenue of $10.6 million.
- Oversee the organization and delivery of creative assets, insertion orders, campaign materials, and all pertinent documentation in preparation for the launch of campaigns.
- Coordinated with Analytics team to conduct campaign measurement reporting, deriving actionable insights to optimize future campaigns.
- Provided clients with detailed insights on performance metrics, campaign optimizations, and growth opportunities.
- Established consistent processes and frameworks for managing campaigns, enhancing workflow efficiency and client satisfaction.
Senior Manager, Traffic and Podcast Sales
Spotify
New York, NY
01.2021 - 03.2022
- Act as the primary liaison between the Sales Development and Sales teams by fostering robust relationships across all internal departments, including Podcast Industry Relations and Creative, Ad Innovations and Product, Sales Marketing, Client Partnerships, Legal, Research, and Brand Studies.
- Develop and oversee 1st and 3rd party audience targeting strategies.
- Oversaw implementation of advertising and data technologies to enhance directly sold campaigns.
- Serve as the subject matter expert and lead for all business opportunities associated with Megaphone.
- Conduct a weekly assessment of inventory across all top-performing podcasts, such as those hosted by Bill Simmons, Ryen Russillo, Dave Chang, and others.
- Addressed advertisement-related issues in collaboration with Product and Technology teams to maintain campaign integrity.
- Collaborated with marketing team to evaluate new tools, providing informed feedback to enhance advertising strategies.
- Evaluated and implemented content management systems and advertising technology platforms, including Google Ad Manager, Megaphone, Podsights, and Salesforce.
- Evaluate and document metrics related to advertising operations, with a focus on overall performance, in order to assess the effectiveness of campaigns.
Ad and Inventory Operations Manager
Megaphone
New York, NY
07.2020 - 12.2020
- Facilitate communication and foster cross-functional collaboration among various stakeholders within the organization, including Sales, Engineering, Management, and others, concerning advertising inventory.
- Evaluated and tracked inventory levels, recommending optimizations for sponsorship opportunities to maximize revenue potential.
- Maintained campaign pacing and ensured accuracy of inventory-forecasting reports to support operational objectives.
- Developed and distributed weekly and bi-weekly insights that identified and enhanced monetization opportunities for ad inventory, driving strategic decision-making.
- QA, traffic, and optimize all podcast campaigns to meet contractual obligations and drive revenue.
- QA'd creative assets while resolving technical and performance issues, ensuring compliance with campaign standards and contractual obligations.
- Partner with Nielsen Marketing to create custom segments to target audiences.
Digital Media Sales Operations Campaign Lead
Ampersand
New York, NY
01.2019 - 07.2020
- Supervise and manage daily operations across all campaigns, encompassing ongoing performance evaluation, identification of issues, and their respective escalation.
- Oversee the pacing of campaigns and establish program-specific regulations and limitations, including the implementation of Whitelist, Blacklists, and Geo-targeting measures.
- Developed and implemented campaigns to comply with all pertinent requirements and objectives.
- Resolved technical issues in online ad campaigns, including trafficking of VAST/VPaid In-Stream Video, ensuring smooth operations.
- Collaborated with internal departments and external partners to ensure timely receipt and distribution of materials for campaign success.
- Assisted Account Managers and Account Directors in preparing sales proposals, clarifying client expectations and key performance indicators (KPIs).
- Collaborated with Billing and Finance departments to resolve discrepancies in invoices, ensuring accurate financial documentation.
- Coordinated daily operations by overseeing tasks and ensuring program standards were met.
- Managed relationships with external vendors to uphold service quality and strengthen partnerships.
Log Specialist
Viacom
New York, NY
01.2016 - 12.2018
- Scheduled and edited all commercial components, ensuring revenue protection on daily commercial log.
- Scheduled commercial components per established restrictions, competitive separation guidelines, and marketing strategies, ensuring equitable rotation.
- Integrate broadcast logs with programming information for both standard definition (SD) and high definition (HD) feeds.
- Modified electronic logs to update final records.
- Collaborated with advertising sales, copywriting, programming, and national operations center (NOC) to streamline processes and improve interdepartmental communication.
- Compile and present detailed campaign reports to the sales team.
- Collaborate closely with the sales team to achieve established daily and weekly sales objectives.
- Recommended strategies to enhance workflow efficiency based on feedback from various departments.
Copy Specialist
BET Networks
Washington, D.C.
11.2013 - 12.2015
- Oversaw 60+ accounts on BET and Centric, maintaining account integrity and accurately scheduling commercial spots across both networks.
- Confirmed and entered the appropriate copy insertion into Wide Orbit, ensuring that commercials were scheduled in accordance with the agency's traffic instructions.
- Implemented late copy changes to completed logs and confirmed adjustments through appropriate channels to maintain scheduling accuracy.
- Facilitated communication between advertising agency and internal sales team to resolve discrepancies, ensuring timely traffic instructions and material production.
- Resolved challenges in Sales and Commercial Operations by implementing solutions that streamlined operational processes.
- Built and maintained effective relationships with clients and internal departments (i.e., Sales, Commercial Operations, NOC, Standards).
Education
Bachelors - Digital Marketing
University of Phoenix
05-2009
Skills
- Google Ad Manager
- DV360
- The Trade Desk
- Programmatic
- PMP
- Trading
- Data analysis
- CRM Management
- Microsoft Office Suite
- Podcast Advertising
Awards
- Excellence Award, 2021: Q4 and 2022: Q3
- Coach’s Award, 2013
- Employee of the Quarter, 2016
Volunteer Experience
Visions at Selis Manor, New York, NY, Volunteer, 05/01/24, Present
Timeline
Senior Campaign Manager
Spotify
03.2022 - Current
Senior Manager, Traffic and Podcast Sales
Spotify
01.2021 - 03.2022
Ad and Inventory Operations Manager
Megaphone
07.2020 - 12.2020
Digital Media Sales Operations Campaign Lead
Ampersand
01.2019 - 07.2020
Log Specialist
Viacom
01.2016 - 12.2018
Copy Specialist
BET Networks
11.2013 - 12.2015
Bachelors - Digital Marketing
University of Phoenix