Summary
Overview
Work History
Education
Skills
Websites
Certification
References
Timeline
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Marcus Luce

Marcus Luce

Hooksett,NH

Summary

Self driven entrepreneurial Vice President with 22 years of experience and successful leadership in the Automotive industry focused on driving growth strategies that align to the strategic direction of the company. Passionate to lead organizations through transformational opportunities.

Overview

23
23
years of professional experience
1
1
Certification

Work History

Vice President , Asset Management & Remarketing

Merchants Fleet
Hooksett, NH
01.2022 - Current
  • Executive Team Member reporting to CEO
  • Managed and optimized a multi-channel remarketing strategy
  • Managed and negotiated OEM incentive programs
  • Collaborated on residual value management
  • Establish and manage key relationships
  • Execute sales operations to exceed Financial Plan
  • Leverage technology to decrease cycle time and enhance scalability

Vice President, Merchants Auto

Merchants Fleet
Hooksett, NH
10.2021 - 07.2023
  • Effectively oversaw the day-to-day operations of a high-volume Dealership, responsible for selling more than 7,000 units each year
  • Established nationwide partnerships to facilitate inventory sales throughout the United States
  • Launched virtual dealerships in multiple US markets
  • Developed a strong organizational culture

Director of Inside Sales

Merchants Fleet
Hooksett, NH
08.2020 - 10.2021
  • Developed and implemented the inaugural Inside Sales program at Merchants Fleet, with a specific target on last mile independent contractors
  • Established strategic alliances with FedEx Ground, Last Mile Networks and focused on attracting short-term users
  • Led Sales team with a focus on short-term rentals and long-term leasing
  • Utilized cutting-edge strategies to increase client adoption rate

Director of Mobility Operations

Merchants Fleet
Hooksett, NH
01.2019 - 08.2020
  • Managed acquisition and remarketing operations for short-term fleet.
  • Managed scaling of short-term fleet for Sales, increasing unit count from 3,000 to 20,000
  • Created specialization through organization restructuring
  • Spearheaded the implementation of critical technology enhancements to optimize contract management efficiency
  • Managed and fostered relationships with OEMs, overseeing successful negotiations for annual incentive plans.

General Sales Manager

Merchants Auto
Hooksett, NH
01.2002 - 12.2019
  • Recognized for outstanding sales performance, steadily progressing through roles as Salesperson, Sales Manager, and ultimately General Sales Manager within an 18-year span.
  • Led the team to achieve a remarkable 100% growth in sales over a span of 7 years.
  • Contributed to the establishment and management of an in-house bank, overseeing a loan portfolio worth 60M until it was sold in 2024.

Education

Bachelor of Science - Marketing

SNHU
Manchester
12-2001

Associate of Science - Sports Management

NHTI
Concord
05-2000

Skills

  • Strategic Planning & Management
  • Executive Leadership
  • Sales Strategy Execution
  • Intrapreneurship
  • Fleet Planning & Residual Value Management
  • Contract Negotiation
  • Data Driven Decision Making

Certification

  • Harvard Business School- Certificate - Course: Sustainable Business Strategy

References

References available upon request.

Timeline

Vice President , Asset Management & Remarketing

Merchants Fleet
01.2022 - Current

Vice President, Merchants Auto

Merchants Fleet
10.2021 - 07.2023

Director of Inside Sales

Merchants Fleet
08.2020 - 10.2021

Director of Mobility Operations

Merchants Fleet
01.2019 - 08.2020

General Sales Manager

Merchants Auto
01.2002 - 12.2019

Bachelor of Science - Marketing

SNHU

Associate of Science - Sports Management

NHTI

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Marcus Luce