Job Search Status
Open to workDesired start date: Immediately
Open To Work
Marcy Harbatkin
Administrator
Palm Beach County,FL
Work Preference
Summary
- Strategic collaborator with a passion for education, learning, marketing, team building, and mentoring. Keen eye for data entry and administration.
- Assembles, leads, and mentors talent under a unified strategic vision.
- Consumer-centric and engagement.
- Consumer engagement includes meeting with clients and collaboration.
- Identify needs and product requirements through due diligence.
- Works cross-functionally to champion and integrate business development initiatives into everyday practice.
- Utilizes financial acumen to understand business metrics and execute strategic decisions.
- Home office with extensive remote working experience and capability.
Overview
26
26
years of professional experience
Work History
Manager, Operations
IMPRINT SPECIALTIES MARKETING SOLUTIONS, LLC.
Boynton Beach
09.2021 - Current
- Responsible for implementing the day-to-day processes and practices.
- Formulate B2C strategies and create new business via social media and tracking.
- Assist CEO/Owner in day-to-day business operations.
- Product order management with distributors and vendors.
- Track embroidery business and revenue.
- Increased sales and revenue by 10% in 2021-2022.
- Brand and product management working closely with the founder on competitor pricing and packaging.
- Organize project and task details with Asana PMS software.
- Prepare all invoicing and quotes, reconcile the cost of goods sold, and expense tracking through XERO Accounting software.
- Responsible for new business, new marketing, and communications initiations and copy editing.
- Writing and editing promotional materials including emails, website content, and social media.
- Professional Marketing Solutions for Printed Apparel, Promotional Products, Digital Signage, Graphic Design and Embroidery.
Freelance Consultant
BRANDBERRY, Inc
Delray Beach
08.2017 - Current
- Kickstarter Campaign Brand Manager for the new game MAD MOVES. Previously sold at Walmart.
- Responsible for all data control, email campaigns, marketing, brand management, and website development.
- Worked closely with creator/inventor, Ashley Mady, and the Brandberry Inc. Art team on development and implementation.
- Licensing and hands-on product management including testing and launching products.
- MAD MOVES was licensed by PlayMonster Inc. and appeared on season 2 of ABC's, THE TOY BOX.
Higher Education Publisher's Representative
MACMILLAN LEARNING
Palm Beach
10.2017 - 09.2019
- Field rep in one of the largest, most competitive territories in US/Canada: South Florida.
- Accomplished 100% goal in first 2 years.
- Tracking sales opportunities within a CRM (Salesforce).
- Submit required data and reports on a timely basis and database.
- Professional relationship building with customers and colleagues.
- Actively participate in professional conferences as well as sales meetings.
- Assist editorial and marketing activity.
- Provide feedback on market trends and market reaction to our books as well as competitors.
- Higher Education Publisher's Representative
Director of Consumer & Marketing Web Technology
HACHETTE BOOK GROUP (HBG)
New York
04.2000 - 02.2017
- Led a development team responsible for unifying the HBG digital presence and all subsidiary web properties across individual publishers and business units.
- Managed the online team that delivered and maintained hundreds of imprint, author and title web pages that supported www.twbookmark.com which is now www.hachettebookgroup.com.
- Created an analytics dashboard to track and report on the book, author, corporate, and business web presence.
- Prepared weekly reports with data-driven results to the CIO.
- Worked with business groups to gather detailed use cases and requirements through on-site visits, virtual meetings, and customer advisory board sessions.
- Referred a digital transformation vendor that would eventually partner with HBG to create a digital road-map for the organization.
- Partnered with third-party vendors to perform health checks on internal and external websites to evaluate performance, content strategy, information architecture, meta-data descriptions, and SEO techniques.
- Coached, mentored, and evaluated new staff members. Strengthened inter-departmental communication and data sharing to drive consensus.
- Progressed through multiple roles in digital consumer strategy, online marketing, and project management for a leading US trade and educational publisher.
Education
MS - Information Technology
AMERICAN INTERCONTINENTAL UNIVERSITY
Atlanta, GABBA - Finance
UNIVERSITY OF CENTRAL FLORIDA
Orlando, FLWebsites
Volunteer Experience
- Kindness Matters 365, Non-profit that delivers innovative programs to support the well-being of kids and teens. Grounded in the principles of Social Emotional Learning (SEL) and providing skill-building through learning activities. Their unique approach teaches kids to discover how to care for themselves, each other by exploring self-awareness, empathy and a dedication to service-learning. Volunteer for various projects and activities in South Florida including delivering gifts to underprivileged children, club volunteer at various middle schools and cooking for the homeless.
- Women In Toys, Licensing & Entertainment (WIT), 05/01/17, Organization member and volunteer. WIT is a community of dynamic professional women working in the toy, licensing and entertainment industries. Volunteer on website and marketing committees. Attended Licensing Expo Las Vegas. Booth set-up, member volunteer, organized events and promoted sponsorship and membership to attendees.
- Reading Mentor, Read Ahead, NYC, Read Ahead ignites a love of reading in young students through mentoring, improving their confidence as well as their odds for success in school and life. For many years, I was a volunteer with elementary school students throughout New York City for one-on-one lunchtime reading-based mentoring sessions.
- Wheel to Survive, 04/01/17, Volunteer for April, 2017 South Florida event to raise money for ovarian cancer. Committee member helping to raise money, organize email campaigns, and participate in 4 hour ride. Assist with vendor relations, raffle items and set-up.
Timeline
Manager, Operations
IMPRINT SPECIALTIES MARKETING SOLUTIONS, LLC.
09.2021 - Current
Higher Education Publisher's Representative
MACMILLAN LEARNING
10.2017 - 09.2019
Freelance Consultant
BRANDBERRY, Inc
08.2017 - Current
Director of Consumer & Marketing Web Technology
HACHETTE BOOK GROUP (HBG)
04.2000 - 02.2017
MS - Information Technology
AMERICAN INTERCONTINENTAL UNIVERSITY
BBA - Finance
UNIVERSITY OF CENTRAL FLORIDA