Hi, I’m
Marcy Marshall
Experienced Communications Professional
Eugene,OR
Summary
Diligent communications professional with a 15-year progressive career across both internal and external communications. Delivers results on time and within budget. Skilled in working under pressure, and adapting to new situations and challenges to best enhance the organizational brand. Offering excellent management, relationship-building and organizational skills to coordinate multiple, concurrent projects.
Overview
15
years of professional experience
Work History
PeaceHealthVancouver, WA
System Director of Governance
01.2022 - Current
Job overview
- Provides strategic communications expertise and project support for the organization's President & CEO and senior leadership team.
- Serves as trusted advisor to the President & CEO and senior leadership team.
- Leads the corporate governance function for the company.
- Defines and implements the governance framework.
- Ensures compliance with corporate governance requirements.
- Evolves standard work processes, unifying local advisory boards while driving and enhancing the PeaceHealth Board of Directors meeting experience.
PeaceHealthSpringfield, OR
Senior Director of PR & Marketing
04.2016 - 12.2021
Job overview
- Advanced PR & Marketing goals by serving as a trusted advisor and strategist supporting the PeaceHealth mission - driving engagement and growth, and celebrating our brand.
- Developed strategic communications in support of the Oregon region’s chief executive and executive team.
- Formed strategic partnerships and connected with potential clients to drive business development.
- Managed and developed content and communications strategies for complex organizational changes, issues, crises and challenging media inquiries.
- Monitored and coordinated workflows to optimize resources.
- Guided marketing strategies to foster achievement of revenue goals.
- Led internal communications, media relations, social media, marketing and community engagement programs.
- Introduced a reputation management plan to address short-term reactive issues in the community while simultaneously enhancing brand perception, employee and community relationships, and long-term goodwill.
- Served as Public Information Officer during incidents and crises.
GeisingerDanville, PA
Director of Employee Communications
09.2012 - 03.2016
Job overview
- Built employee communications division, leading its strategy and day-to-day operations while enhancing the organizational culture in response to rapid organizational growth.
- Implemented a wide-sweeping plan to create a culture through communications to adapt the internal communications machine to be more effective in response to rapid organizational growth.
- Led development and launch of an internal social media intranet to enhance employee engagement and create a social business hub.
- Developed performance metrics and dashboard interfaces to keep track of internal benchmarking and progress against goals.
- Facilitated communication and collaboration with employees and management to encourage teamwork and rapport.
- Collaborated with Human Resources to establish useful implementation of employee relations programs and initiatives.
- Organized and facilitated employee focus groups to gather feedback and insights.
- Liaised between multiple business divisions to improve communications.
- Discovered and resolved complex employee issues that affected management and business decisions.
GeisingerDanville, Pennsylvania
Director of Clinical Enterprise Communications
01.2009 - 08.2012
Job overview
- Built a News Bureau that formalized the organization’s local and regional media relations program.
- Directed communications and marketing strategies for merger with Shamokin Area Community Hospital
- Oversaw wide range of media outreach activities and measured results for clients.
- Implemented content editorial calendar to plan marketing campaigns and manage content.
- Maintained proactive media relations program by distributing news releases for placement.
- Communicated with media weekly to build relationships and optimize press coverage.
- Developed brand media relations strategies that bolstered community awareness and knowledge.
- Created and implemented systems and processes for monitoring media coverage.
- Led crisis communications and media relations activities in response to challenging situations.
- Wrote engaging and successful press releases to control information and public opinion.
- Managed editorial calendars and rescheduled PR events and meetings.
The Star-LedgerNewark, NJ
Project Editor
08.2008 - 12.2008
Job overview
- Managed production of publications, e.g. NJ Sophisticate, Family Time and the annual Bridal Planner.
- Specialized in assigned topic areas including healthcare, parenting, automotive and bridal.
- Operating within set budgets.
- Drove accuracy of content through careful proofreading and fact-checking.
- Edited and revised wide array of content for accuracy, clarity and consistency.
- Edited and reviewed content for grammar, spelling and punctuation.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
Education
Temple UniversityPhiladelphia, PA
Bachelor of Science from Early Childhood / Elementary Education
05.2001
Skills
Process Improvement
Strategic Communications
Teambuilding
Engaging Stakeholders
Timeline
System Director of Governance
PeaceHealth
01.2022 - Current
Senior Director of PR & Marketing
PeaceHealth
04.2016 - 12.2021
Director of Employee Communications
Geisinger
09.2012 - 03.2016
Director of Clinical Enterprise Communications
Geisinger
01.2009 - 08.2012
Project Editor
The Star-Ledger
08.2008 - 12.2008
Temple University
Bachelor of Science from Early Childhood / Elementary Education
05.2001