Armen Mardirousi

Founded and operate a licensed general contracting firm serving residential and small commercial clients across the greater Los Angeles area, with particular focus on the Sunland-Tujunga and Northeast San Fernando Valley market. Lead project scoping, entitlement consulting, cost estimation, subcontractor coordination, and construction execution. Bring a unique cross-disciplinary perspective by integrating contracting work with affiliated real estate brokerage expertise, allowing clients to evaluate construction decisions through both a build-cost and a market-value lens.

Key achievements:

- Execute new construction builds from ground-up, managing the full project lifecycle including site evaluation, permitting, foundation and framing, MEP coordination, finish work, and final inspection sign-off.

- Design and build Accessory Dwelling Units (ADUs) — both detached and attached — guiding clients through California's evolving ADU regulatory framework, lot feasibility analysis, utility connections, and code-compliant construction.

- Deliver residential remodels ranging from single-room renovations to whole-home transformations, including kitchens, bathrooms, additions, and structural modifications.

- Provide Phase 1 entitlement consulting to homeowners affected by the Pacific Palisades fire, guiding clients through the rebuild process from initial assessment through permit-readiness and structuring formal consulting agreements with defined scope and fee terms.

- Developed structured fee models for entitlement and pre-construction consulting (fixed-fee and hourly engagements) that align contractor compensation with client outcomes during the early, high-uncertainty stages of a project.

- Researched and navigated complex permitting requirements for Sunland-area properties, including LA County Department of Public Health well drilling permits, C-57 contractor coordination, and associated cost and timeline planning.

- Advise clients on construction feasibility, scope-of-work development, and budget planning across new builds, ADUs, rebuilds, and remodels — particularly for properties acquired through the affiliated brokerage.

- Coordinate licensed subcontractors and specialty trades across all project types, managing schedule, compliance, and quality from pre-construction through completion.

- Maintain active California general contractor licensing and operate the entity in good standing, including insurance, bonding, and regulatory compliance.

- Serve as a trusted local builder in the Sunland-Tujunga community, supporting both end-user homeowners and real estate investors with construction expertise tied to neighborhood-specific knowledge.

Founded and operate a boutique real estate brokerage serving Sunland-Tujunga and the Northeast San Fernando Valley, with a differentiated market position as both a licensed broker and licensed general contractor. Advise sellers, buyers, and rebuild clients on transactions where construction expertise materially affects value — including post-fire rebuilds, properties with deferred maintenance or expansion potential, and investment acquisitions. Lead all aspects of the business including lead generation, CRM and marketing infrastructure, transaction management, and client advisory.

Key achievements:

- Built and launched a 90-day Market Domination System on GoHighLevel, configuring four end-to-end CRM pipelines (Seller Leads, Buyer Leads, Rebuild Consultations, Active Consultations) to manage the full client lifecycle from first touch to close.

- Engineered a custom iHomeFinder-to-GoHighLevel webhook integration, mapping a deeply nested XML/JSON payload to capture, route, and nurture buyer leads automatically from the IDX search experience into the CRM.

- Configured an automated booking calendar and consultation workflow that converts inbound seller and rebuild inquiries into scheduled appointments without manual coordination.

- Established a differentiated market position combining brokerage and general contracting expertise, enabling clients to evaluate properties through both a transactional and a construction-cost lens — particularly valuable for fire rebuild, ADU, and value-add scenarios in the Northeast San Fernando Valley.

- Provide rebuild consulting services to homeowners affected by the Pacific Palisades fire, including Phase 1 entitlement guidance, scope-of-work development, and structured consulting agreements.

- Manage all brokerage operations including listing strategy, buyer representation, contract negotiation, vendor coordination, and compliance.

- Produce hyperlocal market expertise through ongoing community engagement and a related hyperlocal media presence (AroundST.com), reinforcing brand authority in the service area.

Founded and operate a technology and consulting firm serving small and mid-sized businesses across trucking, real estate, hyperlocal media, and professional services. Lead end-to-end engagements spanning architecture, software development, CRM and marketing automation buildouts, and ongoing operational support. Combine hands-on technical execution with business advisory work to deliver custom platforms and systems that replace patchwork tooling with integrated, scalable solutions.

Recent Key Achievements:

- Architected a multi-tenant SaaS trucking operations platform for an OTR carrier client, covering the full load lifecycle, dispatcher web portal, driver-facing PWA, IFTA compliance, independent-contractor payment and deduction logic, and 1099 reporting.

- Authored a structured three-phase development proposal and accompanying pricing model that lifted projected gross margin from baseline to 56%, supported by interactive SVG flow diagrams and a developer briefing document.

- Designed and launched a network of hyperlocal community websites (Around Town Media) built on Wappler, GoHighLevel, and a headless WordPress CMS, with a tiered business directory monetization model.

- Executed a 90-day Market Domination System for an affiliated real estate brokerage on GoHighLevel, configuring four CRM pipelines, automated booking calendars, and a custom iHomeFinder-to-GHL webhook integration with deeply nested XML/JSON field mapping.

- Built a dynamic e-commerce platform for a local cabinet manufacturer with a two-phase cart system, enabling configurable product selection and quoting.
Delivered investor-ready collateral for a real estate operating company, including pro forma analysis and a two-page investor one-pager supporting equity partner outreach for a 25-unit project.

- Provide CTEC-registered tax preparation services using ProConnect, including individual returns, C-Corp filings, depreciation analysis, and California state amendment work (Forms 100X, 3853).

- Manage concurrent client engagements across construction, real estate, trucking, and retail verticals, balancing technical delivery, project pricing strategy, and ongoing client account management.