Margaret A. Bailey
Rosenberg
Summary
Dedicated multi-family professional with over a decade in the multifamily industry. Proficient in client and portfolio management, brand awareness, and data analysis to optimize marketing strategies. Skilled in empowering teams to accomplish goals while adapting to new situations and challenges to best enhance company goals.
Overview
10
10
years of professional experience
Work History
Marketing Manager
Asset Living
Houston, TX
08.2023 - Current
- Review marketing metrics monthly, or as needed, with Leadership providing recommendations on how to maximize marketing spend, generate quality leads and improve leasing performance.
- Effectively communicate trends and recommendations to ownership groups and leadership based on community budgets and needs. Manage weekly and monthly marketing calls with ownership and Leadership.
- Work with training teams to develop marketing-based training or host trainings as needed.
- Complete all required marketing-related tasks during acquisitions and dispositions of communities.
- Ensure brand consistency in all marketing materials.
- Assist with development of community marketing budgets and ensure communities are operating within.
- Establish and maintain a well respected reputation between all Owners, Operational Leaderships and onsite teams within portfolio and as needed.
Project Opening & Marketing Manager
Hanover Company
Houston, TX
10.2020 - 08.2022
- Oversaw marketing responsibilities from development and construction to property opening.
- Created thorough market analysis, monthly marketing summaries and financial reviews for stakeholders.
- Prepared marketing budgets for new properties while managing marketing budgets for stabilized properties. Managed an efficient $4M+ annual marketing budget.
- Reviewed ILS, SEO, and PPC performance and adjust campaigns accordingly. Research trends, satisfaction and preferences of Prospects & Residents.
- Assessed online reputation, website performance and engagement and implement modifications as needed.
- Managed team of graphic designers and marketing analysts to create effective digital and print marketing.
Assistant Property Manager
The Morgan Group
03.2016 - 08.2017
Assistant Manager
Greystar
06.2014 - 03.2016
Education
Bachelor of Science - Human Resource Development
University of Houston
Houston, TX12.2018
Skills
- Technical: SEO/PPC/Paid Advertising, and Analytics, Social Media Marketing, Paid Social Media Advertising, Email Marketing & Automation, Data Visualization, Adobe CS,
- Software & Systems: Onesite, Yardi, Entrata, BOX Cloud Management, PlanGrid, ProCore , Sharepoint, Knock, AI Integrations
- Other Skills: Project Management/Client Management, Online Reputation Management, Resident Retention Management, Budget Management, Cross-Functional, Team Leadership & Collaboration, Customer Journey Mapping
Timeline
Marketing Manager
Asset Living
08.2023 - Current
Project Opening & Marketing Manager
Hanover Company
10.2020 - 08.2022
Assistant Property Manager
The Morgan Group
03.2016 - 08.2017
Assistant Manager
Greystar
06.2014 - 03.2016
Bachelor of Science - Human Resource Development
University of Houston