Margaret Brogan
Chicago
Summary
Dynamic Digital Marketing Analyst with proven expertise at the Federal Reserve Bank of Chicago, excelling in social media management and data analytics. Adept at crafting compelling content strategies that enhance engagement and optimize website performance. Recognized for effective communication and meticulous attention to detail, driving impactful marketing initiatives across diverse platforms.
Overview
11
11
years of professional experience
Work History
Digital Marketing Analyst
Federal Reserve Bank of Chicago
Chicago, Illinois
01.2023 - Current
- Managed social media channels for bank, including Facebook, Instagram, Bluesky, LinkedIn, and YouTube.
- Created, scheduled, and analyzed content tailored to each platform's performance.
- Conducted analytics and reporting for social media and email performance using Sprout Social and GovDelivery.
- Delivered actionable social media insights that shaped marketing and communication strategies.
- Supported senior executives in developing engaging social media content.
- Monitored social media landscape to identify trends and adapt strategies effectively.
- Updated chicagofed.org by reviewing pages and optimizing layouts for improved user experience.
- Executed data cleanup initiatives within Microsoft Dynamics to optimize functionality. Conducted thorough research on data integrity issues and resolved them. Managed data entry activities, ensuring precise and consistent information input across bank wide teams.
- Miscellaneous tasks included organizing head shots for new employees and executives; inventory of historical currency assets; and building workflows and forms in Asana
Associate Marketing Communications Coordinator
Federal Reserve Bank of Chicago
Chicago, IL
03.2020 - 01.2023
- Authored, edited, and managed operational and promotional marketing communications across email, social media, and web platforms.
- Coordinated internal and external distribution of marketing deliverables, drafting communication project plans and schedules to ensure timely execution.
- Developed and maintained website content to reflect business line updates, industry communications, and campaigns.
- Prepared presentations, project plans, and status reports for key stakeholders, tracking campaign results to provide actionable insights.
- Managed team pay card and Ariba duties, ensuring accuracy in financial processing to support operational efficiency.
Associate Marketing Manager
Columbia Pipe & Supply Co.
Chicago, IL
06.2019 - 03.2020
- Managed email campaigns and marketing automation with Klaviyo and Sprout Social to enhance customer engagement.
- Collaborated with marketing manager to create and execute marketing strategies that increased brand visibility.
- Supported branded communications across website, social media, and print materials to ensure consistent messaging.
Communications Coordinator
Easterseals Midwest
St. Louis, MO
09.2018 - 05.2019
- Working closely with Vice President of Marketing & Communications around organization's internal and external communications:
- Wrote, edited, and created engaging content for company website, social media, and online platforms to attract unique visitors and boost online presence
- Creating and editing content of key agency materials including press releases, newsletters, annual reports, handbooks, and special projects
- Managed media relations to enhance awareness of advocacy, fundraising, program, and recruitment efforts
- Working with local PR firm to write, distribute, and track press releases and media placements
- Enhanced internal content management system (CMS) for improved content organization and access
Administrative Manager
Easterseals Midwest
St. Louis, MO
01.2018 - 09.2018
- Managing calendars, meetings and travel reservations, including flights and rental cars; process monthly credit card expenses and check requests; manage and order office supplies and paper goods
- Supported Executive Vice President & Chief Development Officer and provided office support to Vice Presidents of Marketing & Communications, Government Relations, and Development by managing schedules and facilitating communication.
- Coordinated meetings, prepared reports, agendas, and minutes, and provided on-site support for Strategic Planning, Advocacy, and Development committees at events.
- Nurtured donor relationships to enhance support and awareness for Easterseals Midwest initiatives.
Administrative Assistant
Saint Louis Zoo
St. Louis, MO
09.2015 - 01.2018
- Provided direct support to Manager of Annual Gifts and Development Coordinator, along with general office support to Vice President, Internal Relations, and Development Directors.
- Coordinated weekly tasks for the Marlin Perkins Society, including membership acknowledgments, thank you calls, membership renewals, and event mailings.
- Supported Marlin Perkins Society committee by scheduling meetings, soliciting members, and providing on-site assistance at events.
- Coordinated Development team operations and activities to enhance workflow efficiency.
- Developing and nurturing donor relationships in order to increase overall support and awareness for the Zoo
Education
Bachelor of Arts - Communication, Film Studies
University of Tulsa
Tulsa, OK05-2013
Skills
- Data analytics
- Website optimization
- Email marketing
- Content strategy
- Social media management
- CRM management
- Software proficiencies: Sprout Social, Canva, CapCut, Adobe Creative Cloud, Microsoft Suite
- Attention to detail
- Effective communication
Timeline
Digital Marketing Analyst
Federal Reserve Bank of Chicago
01.2023 - Current
Associate Marketing Communications Coordinator
Federal Reserve Bank of Chicago
03.2020 - 01.2023
Associate Marketing Manager
Columbia Pipe & Supply Co.
06.2019 - 03.2020
Communications Coordinator
Easterseals Midwest
09.2018 - 05.2019
Administrative Manager
Easterseals Midwest
01.2018 - 09.2018
Administrative Assistant
Saint Louis Zoo
09.2015 - 01.2018
Bachelor of Arts - Communication, Film Studies
University of Tulsa