Overview
Work History
Education
Timeline
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Margaret Ellis Goff

Nashville

Overview

5
5
years of professional experience

Work History

Content and Social Media Strategist

Sage Creative
10.2023 - Current
  • Manage social media accounts for multiple clients in the hospitality, wellness, and e-commerce service industries
  • Create photo, video and other content, and simultaneously manage quarterly publication calendars for multiple clients
  • Manage clients’ marketing email accounts
  • [Monitor and track customer] engagement across all platforms
  • Proficient in WordPress and [other social media applications and platforms]

Intern

Jarrard Phillips Cate & Hancock
07.2023 - 09.2023
  • Developed materials to support executives with pitch presentations as part of the business development team
  • Drafted media reports to monitor press coverage of emerging issues and crises for clients
  • Supported competitor analysis to enhance marketing efforts for clients seeking support with strategic positioning
  • Created and conducted surveys on internal engagement across a variety of clients

Intern

Ochsner Hospital
05.2021 - 08.2021
  • Drafted regular press releases on access to COVID-19 vaccines, efficacy of vaccination for infants and employee vaccine mandates
  • Supported leader preparation for public speaking engagements, including the opening of St. Tammany Cancer Center
  • Created a marketing plan to support the launch of a new vitamin line as part of the system's wellness initiatives

Intern

Peter Mayer
06.2020 - 08.2020
  • Created news releases and supported development of brand decks for clients across industries, including sports, food and entertainment and telecommunications
  • Formulated social media posts for customers as diverse as the New Orleans Pelicans, Zatarain's, CenturyLink and other local and national brands
  • Researched best practice marketing strategies and trends to support the social media team

Marketing and Public Relations Manager

Caples And Robinson Orthodontics
01.2019 - 04.2019
  • Established and managed all social media accounts for Caples and Robinson, a regional orthodontist practice
  • Created PowerPoint and related presentations for use at industry conferences
  • Developed banners and signs used at all office locations to promote new deals and offers

Education

Integrated Marketing Communications

The University of Mississippi
01.2023

Timeline

Content and Social Media Strategist

Sage Creative
10.2023 - Current

Intern

Jarrard Phillips Cate & Hancock
07.2023 - 09.2023

Intern

Ochsner Hospital
05.2021 - 08.2021

Intern

Peter Mayer
06.2020 - 08.2020

Marketing and Public Relations Manager

Caples And Robinson Orthodontics
01.2019 - 04.2019

Integrated Marketing Communications

The University of Mississippi

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Margaret Ellis Goff