Margaret M. Lambert

• Develops and cultivates long term customer relationships in targeted accounts, including patient advocacy organizations
• Acts as subject matter expert to sales team for DBS franchise field marketing programs
• Supports the sales team by evaluating and compiling market data to expand referral market awareness
• Functions as a liaison between National Marketing Manager and DBS Sales teams
• Understands and shares competitive intelligence with Marketing and Sales Management
• Serves as exhibitor / educator at patient events throughout the western states
• Manages event/exhibitor budgets
• Responsible for production and editing of patient testimonial videos
• Created customized marketing materials to increase product awareness.

• Created Deep Brain Stimulation (DBS) therapy awareness to patients and referrers to ensure that more patients can benefit for Movement Disorders such as Parkinson’s Disease, Essential Tremor and Dystonia
• Works collaboratively with healthcare professional customers, marketing, and the sales organization to deploy and execute on patient and referring physician focused awareness and education programs in the US
• Develops and implements targeted patient outreach initiatives
• Responsible for production and editing of patient testimonial videos and patient webinars

• Oversaw all clinical research projects for the departments of Neuromodulation and Spine
• Responsible for the oversight and management of clinical trials from startup to study closure
• Collaboration with in-house physician leaders in setting priorities and establishing study deadlines and goals
• Manages clinical trial agreements and negotiates study budgets with sponsors
• Applied for and managed research grants
• Training of investigator and site staff on protocols assigned to sites
• Oversaw team of 10 clinical research RN's and coordinators
• Managed cross-functional teams for successful research study completions within deadlines and budgets.

This was a multifaceted role comprised of several areas of responsibilities:

Program Development:

• Initiated and managed process flows for the DBS program
• Created and maintained DBS program education
• Directed DBS community outreach including internal and external educational programs
• Speaking engagements re: DBS program locally, nationally and internationally (Denver, Santa Fe, Hawaii and Bogota, Columbia)
• Grew the Barrow DBS program to one of the busiest DBS implanting centers in the US in 4 years

Clinical Oversight:

• Clinical management in neurosurgery / DBS clinic
• Point of contact for inpatient DBS patients, ensuring their needs were met
• Responsible for creation of all DBS educational materials in the inpatient and outpatient settings
• Created and managed the DBS 'Ambassador' program for new patients
• Created patient education videos
• DBS Device Programming as needed (trained on all 3 devices)

Research:

• Facilitated clinical trial development in partnership with BNI research administration and external sources, including coordination of future grant submissions, FDA and IRB regulatory submissions, protocol designs, annual reports, informed consent forms, and study descriptions for recruitment
• Served as primary liaison for the internal and external project sponsors
• Assisted with overseeing DBS research finances
• Provided coordination and support for clinical study data management, biostatistics, regulatory and clinical operations teams (internal and external)
• Generated clinical reports and documents necessary for approval, maintenance and follow-up related to clinical research projects within approved budgets and timelines
• Oversaw research staff and residents with research endeavors and publications
• Wrote and obtained FDA approval for the first investigator-initiated IDE application submitted by BNI
• Co-author on multiple DBS peer reviewed publications