MARIA EUGENIA MEJIA
Birmingham,AL
Summary
Results-driven Commercial Leader with over 10 years of extensive experience within the paint and industrial coatings sectors. Proven expertise in driving market expansion for decorative and high-performance industrial segments, such as traffic paint. A track record of success transitioning from Sales Manager to Commercial Director, specializing in team restructuring, securing Tier-1 (AAA) corporate accounts, and winning high-value government tenders. many aspect of retailing and traditional sales management, knowledge and market value work.
Experienced with leading sales teams to achieve significant revenue growth and customer acquisition. Utilizes strategic planning and effective communication to guide teams and meet targets. Track record of fostering strong client relationships and adapting to dynamic market conditions for sustained success.
Overview
20
20
years of professional experience
Work History
Sales Manager
Sanchez S.A De C.V
Tepeji Hidalgo MEX
10.2021 - 01.2026
- Actively participated in the development of the VOLLER decorative paint brand, launching it from the ground up to generate $1,128,293 USD in 2022 and scaling annual sales to a record $3,001,145 USD by the end of 2025, successfully concluding my tenure in January 2026.
- Led a high-performing sales team, fostering collaboration and achieving quarterly targets consistently.
- Analyzed market trends and competitor activities to identify new business opportunities and enhance customer engagement.Cultivated strong relationships with tier-one clients, securing over $1,000,000 USD in traffic paint contracts with the Mexican Army across multiple states during the final year.
- Spearheaded international expansion by successfully exporting the brand to the US market, securing Novus Polaris in McAllen, Texas as a key client.
- Cultivated strong relationships with key clients, resulting in
- increased customer loyalty and repeat business.
Commercial Director
Industrial De Pinturas Ecatepec (IPESA)
Ecatepec Edo De Mexico
07.2017 - 09.2021
- Spearheaded a comprehensive commercial turnaround by restructuring and refreshing the entire sales team, successfully implementing innovative market methodologies to drive sustained business growth.
- Developed and secured Tier-1 (AAA) corporate accounts, negotiating exclusive annual contracts that guaranteed predictable revenue streams and market development throughout the fiscal year.
- Engineered a 133% increase in market share, scaling regional sales contribution from 15% to 35% of total company revenue within a three-year period.
- Consistently secured high-value government contracts through strategic public tenders with elite institutions, including the Mexican Army and IMSS (Mexican Social Security Institute).
North Zone Sales Manager
Industrias Tamer S.A De C.V
11.2015 - 05.2017
- Hardware products and tools
- Review and analyze business performance.
- Supervising the complete operations.
- Commercial Strategy.
- Develop the sales forecast and maintain accountability for sales goal achievement.
- Accountable for management of the full sales process including corporate presentations staffing analysis and data gathering meetings.
Sales retail and departmental Manager
GIACOMO ROSALDI S.A DE C.V
01.2015 - 11.2015
- Luggage and back packs
- Develop and implement compressive business strategies and sales and marketing plans
- Work with the customer strategy for retail departmental customers
- Review and analyze business performance aloof daily, weekly, monthly and annual sales results.
- Accountable for management of the full sales process including corporate presentations.
Retail Sales Manager
Stafford De México S.A De C.V
CDMX México
09.2010 - 11.2013
- Art, office and school products
- Work with the retail customers strategy
- Own relationships with the key retailer
- Participate in the develop of seasonal marketing plan
Retail Sales Manager
BARDAHL DE MEXICO S.A DE C.V
01.2006 - 05.2008
- Automotive Chemicals.
- Develop strategies to efficiently communicate and align account plan with sales and merchandising teams.
- Accountable for management of sales process including corporate presentations staffing analysis and data gathering meetings
Education
Bachelor of Science - B.S. in Commercial Relations
Escuela Superior De Comercio Y Administración
Mexico, MEDiploma - Relationships Management
Skills
- 10 years of proven track record in the paint and industrial coatings industry, specializing in decorative and traffic paint sectors as Sales Manager and Commercial Director
- Open operations with new retail Customers and traditional market MAINLY IN TOOLS AND AUTOMOTIVE COMPANIES
- Growing sales: make profit plans by items and customers
- Budgeting sales forecast
- Promotional Marketing and advertising strategies
- Retaillink, Category Management (modular/lay out report solution)
- Relationship building
- Staff management
Accomplishments
- The gross sales increased by 20% in 2016 and 25% in 2017.
- Maintained and expanded business with existing customers and developed new customers by $3,000,000 in 2016.
- I developed 3 new associates on company productivity goals and new territories TIJUANA, SONORA CHIHUAHUA.
- We obtained the highest number in sales in the history.
- Started the Process and Became Wal Mart supplier as well as with others retailers in Mexico (Commercial.Mexicana, Office Depot, Office Max, Lumen, Tiendas Soriana).
- Successful in developing sales promotion programs. BACK TO SHOOL IN Wal Mart and Commercial Mexicana was a great success.
- We obtained the highest number in sales in the history of Stafford retail market.
- The gross sales increased by 46% in 2006. By 2007 the sales rose by 42% despite the fact that in the last two years prices had increased twice times.
- Opened operations with Autozone, Oxxo and City Club.
- Succeeded in developing special promotional programs
- For example:
- Super Item (Wal Mart) as Roll Backs and special orders.
- Do it yourself (Commercial Mexicana) July sell off
- Points program (Soriana), Anniversary etc.
- The sales force grew by 40% during 2006-2007 terms.
- Negotiation of “New business contract conditions” for instance, Alternative methods
CO CURRICULAR BACKGROUND
- Retaillink expert (Wal Mart).Category Manager (lay Out proyect)
- GM ROII (RETURN INVESTMENT)
- English advanced, and 12 year learning all sales retail procedures
- CRM AND SIX SIGMA
Timeline
Sales Manager
Sanchez S.A De C.V
10.2021 - 01.2026
Commercial Director
Industrial De Pinturas Ecatepec (IPESA)
07.2017 - 09.2021
North Zone Sales Manager
Industrias Tamer S.A De C.V
11.2015 - 05.2017
Sales retail and departmental Manager
GIACOMO ROSALDI S.A DE C.V
01.2015 - 11.2015
Retail Sales Manager
Stafford De México S.A De C.V
09.2010 - 11.2013
Retail Sales Manager
BARDAHL DE MEXICO S.A DE C.V
01.2006 - 05.2008
Diploma - Relationships Management
Bachelor of Science - B.S. in Commercial Relations
Escuela Superior De Comercio Y Administración